Lytics-Advertising-Reviews-Pricing

Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Popular retailing, media, consumer goods, banking, and tech brands use Lytics to execute one-to-one marketing programs that their customers welcome.

The Lytics Customer Data (CDP) Platform, the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources (e.g., structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases) and creates behavior-rich user segments (e.g., likely to churn, most active on mobile, coupon lover). These customer segments then sync with a company's marketing tools (from web-site personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Social
  • Ad Technology Provider
  • Headline:
    Personalized Marketing and Customer Data Platform
  • Key Differentiator
    Spend your advertising dollars on the people most likely to buy Lytics Customer Data Platform helps you reach the right advertising audience with the right message using machine learning. Personalize your ads with content your audience won’t ignore Improve your conversion rates with personalized headlines, messaging and ad creative. Lytics constantly measures your visitors’ affinity for particular topics, subjects, and products so that you can target them with ads related to their interests and behavior. Stop spending money on people who aren’t a good fit Improve your return on ad spend by qualifying audiences based on their engagement levels and relationship with your brand. Lytics lets you filter out employees and customers, and also automatically scores all of your audience members so that you can find the individuals who are most likely to click. Target audiences that resemble your best customers Improve your acquisition rates with smarter “lookalike” audiences in Facebook, Google and other advertising platforms. Lytics lets you go beyond basic demographics and create audiences based on your customers’ behavior across marketing channels.
  • Owned / Operated Properties
    lytics.com
  • Programmatic Integrations & Publisher / Inventory Partners
    DFP, AdRoll, Facebook, Twitter, Google
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Alex Yoder
Greater Denver Area
Advisor
Andrew Cleland
Greater New York City Area
Board Member
Brett Queener
Santa Barbara, California Area
Member Board Of Directors
Site Traffic
  • 5394841 Global Rank
  • 1507699
    United States
  • 3.53k Estimated Visits
Traffic Sources
  • Search
    40.69%
  • Direct
    36.23%
  • Social
    19.90%
  • Referrals
    3.19%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    39.30%
  • Brazil
    17.37%
  • Viet Nam
    15.68%
  • United Kingdom
    10.06%
  • Japan
    6.19%
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Reviews
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Lytics, they have a Rate Card Cost and Pricing Models of with ad inventory in countries such as United States, Viet Nam, United Kingdom, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Technology Provider.
Online Marketing Manager
Apr 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Lytics, they have a Rate Card Cost and Pricing Models of with ad inventory in countries such as United States, Viet Nam, United Kingdom, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Technology Provider.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Lytics, they have a Rate Card Cost and Pricing Models of with ad inventory in countries such as United States, Viet Nam, United Kingdom, Japan. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Technology Provider.
Files
Creatives
Lytics advertising reaches 3.53k visitors across desktop and mobile web, in countries such as United States, Viet Nam, United Kingdom, Japan. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Lytics will allow you to reach consumers in industries or verticals such as .

They are headquartered at Portland, Oregon, and have 24 advertising & marketing contacts listed on Thalamus.