About

MBC Group is the first private free-to-air satellite broadcasting company in the Arab World launched in London in 1991 and later moved to its headquarters in Dubai in 2002.

Over the past 23 years, MBC Group grew to become a well-established media group that enriches people’s lives through information, interaction and entertainment, and includes 18 television channels:
MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of local productions and western acquisitions); MBC4 (entertainment for young families with women at its core); MBC Action (an indigenous adrenaline-packed channel targeting young males with local homegrown productions); MBC Variety (Western general entertainment and movie channel); Al Arabiya (the 24-hour Arabic language news channel); Al Hadath (an extension of Al Arabiya News Channel); Wanasah (24-hour Arabic music channel); MBC DRAMA (24/7 Arabic Drama); MBC MASR (general family entrainment channel geared towards the Egyptian family); MBC + Drama (paid channel on OSN); MBC Bollywood (delivering the freshest in Bollywood content); and most recently 4 sports channels- MBC PRO SPORTS (geared towards Saudi Football League fans).

The Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized production unit.

The Group includes online platforms: www.mbc.net, www.alarabiya.net, www.shahid.net (the first free VOD and catch up portal in the Arab world) and www.actionha.net, and www.mbcprosports.net among others.

As of July 2011, seven of MBC Group’s channels began to air in HD across the MENA Region: MBC 1 HD, MBC 2 HD, MBC 4 HD, MBC Action HD, MBC Drama HD, MBC Max HD and Al Arabiya HD News Channel. In 2013, MBC 3 HD was added to this bouquet, and in 2014 MBC Variety was also added.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
  • Key Differentiator
    mbc.net is at the forefront of being the No. 1 site in the Middle East, among local sites, as well as for its leadership in the field of news, entertainment and interactive services platforms in the Arab world. The site started as a single page that started in October 1999, then it developed into a website that aims to provide the best in the field of news and entertainment services through interaction with the user, which is the site strategy, and it is not new to the MBC group that always occupies the forefront. The site started providing sports and technical news services in January 2007 as part of the continuous development plan that turned the site into a portal that publishes many categories of news content such as cars, health, beauty and various news. The site now covers the latest sports news of all kinds, and works to provide all that is new in the world of films, art and celebrities on the Arab and international levels, in addition to covering the various channels of the MBC package. MBC.NET allocates special pages for programs, series, and distinctive films that are broadcast on the screens of the various channels of the group and covers events in an extended way as the site contains a group of specialized departments in various fields of life such as sports, art, health, beauty, fitness and other sections that are related to the distinct programs that are shown On the screens of the leading Arab media group MBC. Besides what the site offers of new and interesting content in the field of various entertainment news, it provides a set of games and competitions as well as various applications via mobile to accommodate user requests in addition to other interactive services through the site. The user can access the MBC3.NET website for children from three to thirteen years old which contains a mix of educational, entertainment and educational programs for that age group as well as access to the ACTIONHA.NET website for young lovers of excitement and fun. In addition to accessing the various sites from MBC, MBC.NET users and visitors can enjoy the SHAHID service, which is the leading video-on-demand service in the Arab world for its programs, series and other video content related to MBC Group channels, platforms and others. MBC Group continues to offer everything new via its interactive online platforms, being the ultimate destination with distinction to the Arab public.
Site Traffic
  • 5767 Global Rank
  • 76
    Egypt
  • 21.9 M Estimated Visits
Traffic Sources
  • Direct
    63.83%
  • Search
    34.10%
  • Social
    1.18%
  • Display
    0.46%
  • Referrals
    0.31%
  • Mail
    0.11%
Geography Breakdown
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MBC advertising reaches 21.9M visitors across desktop and mobile web, in countries such as Saudi Arabia, Egypt, United Arab Emirates, United States. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on MBC will allow you to reach consumers in industries or verticals such as Entertainment.

They are headquartered at Dubai, United Arab Emirates, and have advertising & marketing contacts listed on Kochava.