Merchenta
DSP with automated campaign optimisation with algorithmic media trading. Pay for performance. Full API.: Pay for performance (CPI, CPA, CPL)Full-featured API with almost 30 exchange connectionsAutomated campaign optimisation using sophisticated machine-learning algorithms.Dynamic behavioural Intelliads on mobile & desktop

We deliver incremental, risk-free revenues to online retailers

Merchenta intelligently engages consumers with the right merchandise at the right time – across social, affiliate and display networks.

- Our branded, dynamic IntelliAds deliver personalised offers to consumers in realtime across the web.

- We deliver incremental revenues from lost prospects, lapsed customers as well as new consumers.

- Merchenta leverages real-time display strategies to reach consumers across display exchanges, affiliate networks and social media

The point of optimal purchase intent is evaluated using behavioural, contextual, geo, product and sentiment analysis.

Our on-demand behavioural merchandising platform helps retailers maximise consumer engagement, increase conversion rates and reduce merchandising costs.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • % of Media Spend, CPA, CPC, CPE, CPI, CPL, CPM
  • Ad Technology Provider, Demand Side Platform, Other, Retargeting
  • Headline:
    DSP with automated campaign optimisation with algorithmic media trading. Pay for performance. Full API.: Pay for performance (CPI, CPA, CPL)Full-featured API with almost 30 exchange connectionsAutomated campaign optimisation using sophisticated machine-learning algorithms.Dynamic behavioural Intelliads on mobile & desktop
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Gaming, Government & Politics, Health & Beauty, Healthcare, Mobile App Installs, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Targeting

    Device (type, brand, version)
    Operating System
    Browser
    Device ID (IDFA/Android ID)
    IP address/range
    Geo - country, city, radius, state, zip
    Retargeting (web/email/mobile)
    Language
    URL/page name
    3rd party segments
    1st party segments

  • Data Partners
    VisualDNA
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Doubleclick Celtra MobileAds
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Poland
Reviews
4.5 out of 5 stars
Online Marketing Manager
Nov 23, 2015
Programmatic optimization, API
Unlike most DSPs, Merchenta emphasis on optimization of programmatic media buys automatically. This saved us a load of time in a busy campaign team. They use real machine learning to work to campaign goals - our CPA was consistently lower than the target. CTR boost campaigns cool for auto-filtering placements for high CTR. They have inbuilt bot detection which we tested against Integral and Merchenta was better at removing non-human traffic. They have team who can build algorithmns for media trading that give an edge over other agencies and networks.
Online Marketing Manager
May 14, 2015
CPC, CPI, retargeting
Varies by geo/device
We have used DSP merchenta over last 14 months. CPC and CTR optimizers automate a lot of stuff – especially on mobile campaigns. There are lots of targeting features compared to other platforms we looked at (eg carrier targeting, cross-device retargeting rules, radius targeting). Reach is good in most geos - ability to select traffic by exchange (there are about 25) is. Support team very helpful and quick to provide answers. They have an api, which we haven't used yet, but it has lots of features too.
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Creatives
Merchenta advertising reaches visitors across desktop and mobile web, in countries such as United States, United Kingdom, Poland. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Merchenta will allow you to reach consumers in industries or verticals such as Financial Services, Consumer Packaged Goods, Telecommunications, Automotive, Clothing & Fashion, Government & Politics, Mobile App Installs, Technology, Sports, Retail, Healthcare, Entertainment, Gaming, Non-Profit, Travel & Leisure, eCommerce, Health & Beauty; you can target them with parameters such as: Device (type, brand, version) Operating System Browser Device ID (IDFA/Android ID) IP address/range Geo - country, city, radius, state, zip Retargeting (web/email/mobile) Language URL/page name 3rd party segments 1st party segments.

They have advertising & marketing contacts listed on Thalamus.