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40 Millennial Media (acquired by Verizon) Contacts
Millennial Media (acquired by Verizon)
Mobile Ad Network: Leading Independent Network
Mobile Display, Mobile Video

Millennial Media is the leading independent audience platform in digital advertising. The company’s mobile-first approach to audience targeting helps brands connect to consumers in powerful ways and helps developers maximize their revenue. Its robust cross-screen targeting capabilities, enabled by its unique data asset and full technology stack, deliver meaningful results for advertisers and developers.

  • Company Name:
    Millennial Media
  • Parent Company Name:
    acquired by Verizon
  • Headquarters:
    2400 Boston Street, The Signature Bldg Baltimore, MD 21224 United States of America
  • Office Locations:
    HQ: Baltimore. Also: New York, London, San Francisco, Washington DC, Hamburg, Paris, Singapore, Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, Phoenix, Seattle.
  • 201-500 employees
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • iOS
    • Blackberry
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    App Download, Carrier Pre-load, Direct Response, Form Fill, CPCV, Store Locator, Bar Codes, Click-to-Actions, API Integrations, Local Zone Targeting, Bookmarking
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Key Differentiator
    SDK Integration with over 65,000 developers and publishers.
  • Owned / Operated Properties
    AOL, Millennial Media, Nexage
  • Programmatic Integrations & Publisher / Inventory Partners
    Nexage, MoPub, Doubleclick AdX, AppNexus,
  • Targeting

    Demographic, Behavioral, Local, Retargeting, Device, OS, Contextual, Content-based. Relevance Graph: Interest Graph (Topics & Influencers), Social Graph (People & Content), Location Graph (Place & Time), Mobile Profile (Device & OS)

  • Data Partners
    Neustar, AddThis, Acxiom, Bluekai, ComScore, Datalogix, Datonics, Factual, Polk, Placed, LiveRamp http://www.millennialmedia.com/partner-showcase?types=strategic
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    TUNE, Kochava, Adjust, AppsFlyer, Apsalar, Direct SDK or Server-to-Server Integration
Gavin Johnson
London, United Kingdom
VP of Sales (UK) at Millennial Media
Patrick McCormack
Greater New York City Area
Vice President, Publisher Sales at Millennial Media
潘必豪 Pan Bihao
Head of Performance Sales, Asia Pacific at Millennial Media
Site Traffic
  • 1975726 Global Rank
  • 823337
    United States
  • 29.1k Estimated Visits
Traffic Sources
  • Search
  • Direct
  • Referrals
  • Mail
  • Social
  • Display
Geography Breakdown
  • United States
  • India
  • China
  • Germany
  • Italy
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Network Data
Country Breakdown
  • United States
  • United Kingdom
  • France
  • Singapore
  • Germany
  • Japan
  • Brazil
  • India
  • Mexico
  • Canada
Desktop Display
  • 4M display total monthly impressions
  • 500M display total high impact monthly impressions
  • 600M display total monthly uniques
Mobile Display
  • 700M mobile total monthly uniques
  • 4.5B mobile monthly overall impressions
3 out of 5 stars
Agency Media Planner
Feb 27, 2015
United States, New York
Mobile awareness, customer service
$.10-.20 CPC
I choose to give 3 stars instead of 2 because of their reps. MM has always been extremely responsive with quality responses. However, their direct response solutions and targeting has not expanded as much as I would have thought with the JumpTap acquisition. The stock price and somewhat consistent layoffs/restructuring has to be somewhat of a concern...
Agency Media Planner
Oct 21, 2014
Mobile creative executions
I've worked with them for almost 3 years and they've consistently delivered from both a customer service and performance standpoint. They are flexible from a creative standpoint, offering resizes or designs as added value.
Online Marketing Manager
Oct 17, 2014
United States, San Francisco, California
Mobile display
$2-$4 CPI
Brand focused ad network with some exclusive pubs, mostly banners. Generally not great for performance, can only run CPI on limited inventory.
Add File
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