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About

mitú is a digital media company that brings a Latino POV to mainstream entertainment across multiple platforms.

Our audience is the 200% - youth who are 100% American and 100% Latino - who inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience who will soon be the majority of youth in the U.S. Our audience is nearly 100 million people in the US each month, driving over 400 million content views and over 120 milllion video views monthly.

mitú is the leader in connecting brands, content buyers, and creators to Latino youth in America.

Our investors include Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Mobile Video, Social, Desktop Video
  • CPM
  • Web Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
  • Key Differentiator
    looking for deep insight into the latino-influenced youth market? mitú’s got the content to reach this audience in an emotionally engaging, brand favorable way, including video advertising, influencer marketing and social discovery, content sponsorship, creative services, and integrated marketing programs.
Site Traffic
  • 170410 Global Rank
  • 41886
    United States
  • 605 K Estimated Visits
Traffic Sources
  • Search
    64.37%
  • Social
    20.78%
  • Direct
    9.70%
  • Referrals
    3.14%
  • Mail
    2.02%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 91,477
48
Links In Count 61
7
United States Rank 27,771
1,289
United States Page Views 88.0%
22.5%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Chicago
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 Downloads
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.app.mitutv
  • App Support: https://wearemitu.com
  • Genre: entertainment
  • Bundle ID: com.app.mitutv
  • App Size: 13.8 M
  • Release Date: September 8th, 2020
  • Update Date: September 8th, 2020

Description:

mitú is a cultural brand dedicated to inspiring, elevating, and connecting the Latino community through content from a 200% Latino perspective. mitú TV was created as a 24/7 channel, so that a generation of 37M U.S. born Latinos would be able to tune in anytime they want to see their stories and unique experiences represented and amplified through compelling and highly engaging programming.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Mitú
Device
Desktop
Dimensions
other
Dates Active
Aug 05, 2018 to Aug 03, 2020
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
yahoo.com
direct
55891
e1a5b5b6e3255540
video.unrulymedia.com
reseller
2338962694
rhythmone.com
reseller
2338962694
a670c89d4a324e47
sharethrough.com
direct
2101b770
d53b998a7bd4ecd2
lijit.com
direct
214800-eb
fafdf38b16bf6b2b
districtm.io
direct
101990
3fd707be9c4527c3
tremorhub.com
direct
6psex-16l5r
1a4e959a1b50034a
telaria.com
direct
6psex-16l5r
1a4e959a1b50034a
spotx.tv
direct
268072
7842df1d2fe2db34
spotxchange.com
direct
268072
7842df1d2fe2db34
triplelift.com
direct
1884
6c33edb13117fd86
mitú advertising reaches 605k visitors across desktop and mobile web, in countries such as United States, Mexico, United Kingdom, Canada, Brazil. Pricing models they offer are CPM on channels such as Display, Email, Mobile, MobileVideo, Social, Video Advertising on mitú will allow you to reach consumers in industries or verticals such as Entertainment.

They are headquartered at Santa Monica, CA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, mitú inventory partners include: yahoo.com, video.unrulymedia.com, rhythmone.com, sharethrough.com, lijit.com, districtm.io, tremorhub.com, telaria.com, spotx.tv, spotxchange.com, triplelift.com, sonobi.com, rubiconproject.com, adtech.com, advertising.com, pubmatic.com, openx.com, themediagrid.com, indexexchange.com, lkqd.net, freewheel.tv, yieldmo.com, oathprebid.com, teads.tv, media.net, appnexus.com, undertone.com, aps.amazon.com, improvedigital.com, sekindo.com, gumgum.com, sovrn.com, google.com, cafemedia.com, deepintent.com, conversantmedia.com, kargo.com, chocolateplatform.com, vdopia.com.

mitú works with Advertising technology companies such as DoubleClick.Net, Turn, SiteScout, Facebook Custom Audiences, Google Publisher Tag, Taboola, BlockAdBlock, Sovrn Direct, AOL Direct, Google Direct, Lijit Direct, Ads.txt, RubiconProject Direct, OpenX Direct, Converstand Media Direct, AppNexus Direct, ContextWeb Direct, SpotXChange Direct, IndexExchange Direct, Google Adsense, GumGum, RTK, AppNexus, Beeswax, The Trade Desk, IponWeb BidSwitch, Avocet, Walmart, Infolinks, Yahoo Ad Sync, Media Innovation Group, Drawbridge, SpotXchange, AppNexus Segment Pixel, Taboola Direct, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, RubiconProject Reseller, Fyber Reseller, DistrictM Direct, Google Reseller, Adform Reseller, GumGum Reseller, GumGum Direct, 33 Across Reseller, Criteo Direct, LKQD Reseller, Outbrain Reseller, Outbrain Direct, RhythmOne Reseller, Smaato Reseller, SpringServe Direct, Synacor Reseller, Index Exchange, SpringServe Reseller, Beachfront Reseller, FreeWheel Reseller, ContextWeb, Openads/OpenX, Pubmatic, Tapad, ORC International Reseller, Rubicon Project, Advertising.com, Amazon Ad System, Amazon Associates, Criteo, Rocket Fuel, Improve Digital, StickyAds TV, DemDex, Adobe Audience Manager Sync, DistrictM Reseller, LoopMe Reseller, Beachfront Direct, Google AdSense Integrator, Teads Direct, RhythmOne, Burst Media, Simpli.fi, Dstillery, Media.net, AcuityAds, Magnetic, TripleLift, Sharethrough, Connexity, Yahoo Small Business, Teads, LifeStreet Media, Yieldmo, Polymorph, StackAdapt, Bidtellect, Narrative, BlueKai, BlueKai DMP, Tribal Fusion, eyeReturn, AdGear, GetIntent, Adhigh, AdTheorent, RadiumOne, RUN Ads, Evidon, PubMatic Direct, Triple Lift Direct, Sonobi Reseller, Improve Digital Reseller, Sovrn Reseller, Lijit Reseller, Exponential Direct, LKQD Direct, RTK Direct, Connectad Direct, Bidtellect Reseller, Revcontent Reseller, AnyClip Direct, Vidazoo Reseller, Lockerdome Direct, Somoaudience Direct, Mobile Ad Trading Direct, Amazon Direct, Primis Direct, Q1Connect Reseller, Admixer Direct, Integral Ad Science, MicroAd, Ad Tech Japan AOL, Ad Lightning, plista, DistrictM, EMX, Aggregate Knowledge, eXelate, Admedo, Eye View Digital, Infectious Media, Videology, DynAdmic, Conversant, Mediaplex, ClickCertain, Adelphic, Outbrain, MaxPoint Interactive, Blis, PLAYGROUND XYZ, bRealtime, So-net Media, ZypMedia, Loopme, JustPremium, Advangelists, Mobile Ad Trading, Clickagy, Freebit Admind, Proclivity, Technorati Media, BidSwitch, SkimLinks, 161Media, Neustar AdAdvisor, AdThrive, Prebid, Header Tag by Index Exchange, Undertone Direct, 33 Across Direct, Media.net Direct, Yieldmo Direct, Yahoo Direct, The MediaGrid Direct, Telaria Reseller, Sonobi Direct, Kargo Direct, Telaria Direct, Tremor Video Direct, Sekindo Direct, ShareThrough Direct, Google Inteactive Media Ads, Sonobi, Chocolate Direct, RhythmOne Direct, Amazon Transparent Ad Marketplace, Google Remarketing, Audigent, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Yahoo Reseller, FLoC, ucfunnel Direct, ORC International Direct, App-Ads.txt, SmartAdServer Direct, AdMan Direct, E-Planning Direct, FreeWheel Direct, Insticator Direct, Nativo Direct, OneTag Direct, Amazon Reseller, ucfunnel Reseller, Converstand Media Reseller, ShareThrough Reseller, The MediaGrid Reseller, Undertone Reseller, Aniview Direct, Comet Cox Media Reseller, Media.net Reseller.
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Last Updated 4/25/24
mitú advertising reaches 605k visitors across desktop and mobile web, in countries such as United States, Mexico, United Kingdom, Canada, Brazil. Pricing models they offer are CPM on channels such as Display, Email, Mobile, MobileVideo, Social, Video Advertising on mitú will allow you to reach consumers in industries or verticals such as Entertainment.

They are headquartered at Santa Monica, CA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, mitú inventory partners include: yahoo.com, video.unrulymedia.com, rhythmone.com, sharethrough.com, lijit.com, districtm.io, tremorhub.com, telaria.com, spotx.tv, spotxchange.com, triplelift.com, sonobi.com, rubiconproject.com, adtech.com, advertising.com, pubmatic.com, openx.com, themediagrid.com, indexexchange.com, lkqd.net, freewheel.tv, yieldmo.com, oathprebid.com, teads.tv, media.net, appnexus.com, undertone.com, aps.amazon.com, improvedigital.com, sekindo.com, gumgum.com, sovrn.com, google.com, cafemedia.com, deepintent.com, conversantmedia.com, kargo.com, chocolateplatform.com, vdopia.com.

mitú works with Advertising technology companies such as DoubleClick.Net, Turn, SiteScout, Facebook Custom Audiences, Google Publisher Tag, Taboola, BlockAdBlock, Sovrn Direct, AOL Direct, Google Direct, Lijit Direct, Ads.txt, RubiconProject Direct, OpenX Direct, Converstand Media Direct, AppNexus Direct, ContextWeb Direct, SpotXChange Direct, IndexExchange Direct, Google Adsense, GumGum, RTK, AppNexus, Beeswax, The Trade Desk, IponWeb BidSwitch, Avocet, Walmart, Infolinks, Yahoo Ad Sync, Media Innovation Group, Drawbridge, SpotXchange, AppNexus Segment Pixel, Taboola Direct, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, RubiconProject Reseller, Fyber Reseller, DistrictM Direct, Google Reseller, Adform Reseller, GumGum Reseller, GumGum Direct, 33 Across Reseller, Criteo Direct, LKQD Reseller, Outbrain Reseller, Outbrain Direct, RhythmOne Reseller, Smaato Reseller, SpringServe Direct, Synacor Reseller, Index Exchange, SpringServe Reseller, Beachfront Reseller, FreeWheel Reseller, ContextWeb, Openads/OpenX, Pubmatic, Tapad, ORC International Reseller, Rubicon Project, Advertising.com, Amazon Ad System, Amazon Associates, Criteo, Rocket Fuel, Improve Digital, StickyAds TV, DemDex, Adobe Audience Manager Sync, DistrictM Reseller, LoopMe Reseller, Beachfront Direct, Google AdSense Integrator, Teads Direct, RhythmOne, Burst Media, Simpli.fi, Dstillery, Media.net, AcuityAds, Magnetic, TripleLift, Sharethrough, Connexity, Yahoo Small Business, Teads, LifeStreet Media, Yieldmo, Polymorph, StackAdapt, Bidtellect, Narrative, BlueKai, BlueKai DMP, Tribal Fusion, eyeReturn, AdGear, GetIntent, Adhigh, AdTheorent, RadiumOne, RUN Ads, Evidon, PubMatic Direct, Triple Lift Direct, Sonobi Reseller, Improve Digital Reseller, Sovrn Reseller, Lijit Reseller, Exponential Direct, LKQD Direct, RTK Direct, Connectad Direct, Bidtellect Reseller, Revcontent Reseller, AnyClip Direct, Vidazoo Reseller, Lockerdome Direct, Somoaudience Direct, Mobile Ad Trading Direct, Amazon Direct, Primis Direct, Q1Connect Reseller, Admixer Direct, Integral Ad Science, MicroAd, Ad Tech Japan AOL, Ad Lightning, plista, DistrictM, EMX, Aggregate Knowledge, eXelate, Admedo, Eye View Digital, Infectious Media, Videology, DynAdmic, Conversant, Mediaplex, ClickCertain, Adelphic, Outbrain, MaxPoint Interactive, Blis, PLAYGROUND XYZ, bRealtime, So-net Media, ZypMedia, Loopme, JustPremium, Advangelists, Mobile Ad Trading, Clickagy, Freebit Admind, Proclivity, Technorati Media, BidSwitch, SkimLinks, 161Media, Neustar AdAdvisor, AdThrive, Prebid, Header Tag by Index Exchange, Undertone Direct, 33 Across Direct, Media.net Direct, Yieldmo Direct, Yahoo Direct, The MediaGrid Direct, Telaria Reseller, Sonobi Direct, Kargo Direct, Telaria Direct, Tremor Video Direct, Sekindo Direct, ShareThrough Direct, Google Inteactive Media Ads, Sonobi, Chocolate Direct, RhythmOne Direct, Amazon Transparent Ad Marketplace, Google Remarketing, Audigent, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, Yahoo Reseller, FLoC, ucfunnel Direct, ORC International Direct, App-Ads.txt, SmartAdServer Direct, AdMan Direct, E-Planning Direct, FreeWheel Direct, Insticator Direct, Nativo Direct, OneTag Direct, Amazon Reseller, ucfunnel Reseller, Converstand Media Reseller, ShareThrough Reseller, The MediaGrid Reseller, Undertone Reseller, Aniview Direct, Comet Cox Media Reseller, Media.net Reseller.