107406.30845 websnapshot
Nicolette Mason
a diary on style, beauty, and travel
Desktop Display, Social

CMG is the media and commerce company behind the popular websites: WhoWhatWear.com, Byrdie.com, and MyDomaine.com, which feature shoppable fashion, beauty, and lifestyle content.

Fun facts about CMG:

We represent 40 of the top fashion, beauty, and home decor digital influencers, including Song Of Style, Peace Love Shea, and Atlantic-Pacific, for site, social, and native monetization.

Our influencer network, INF Network, is the first of its kind, a premium turn-key solution for reaching style-obsessed female millennials at scale, with one point of contact for advertisers.

Our investors include: Greycroft Partners, Amazon, BDMI, Lerer Ventures, Advancit Capital, and more.

We have been producing what’s now called "native content" since 2008. Our first advertisers to run native campaigns were Gucci, P&G, and Nordstrom.

Though our founders come from traditional print backgrounds (former West Coast Editor of ELLE and Features Editor at ELLE), we are known for developing top digital talent.

Like our print predecessors, we produce and shoot original celebrity editorials quarterly. Our first celebrity editorial featured (at the time) future Oscar winner Jennifer Lawrence.

In January 2014, we launched CMG Studios, a Creative Services department solely dedicated to creating custom content for our advertisers. CMG Studios does everything from concept a brand’s tagline to cast talent, shoot the campaign, and create a new, branded technology product.

Capabilities
  • Desktop Display
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    a diary on style, beauty, and travel
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, Health & Beauty, Retail, Travel & Leisure
  • Key Differentiator
    Nicolette Mason. Brooklyn, NY. Contributing editor & columnist at Marie Claire and creative consultant. Cher Horowitz + Wednesday Addams hybrid. Aesthetically obsessed femme with a love of pink, puppies, kittens, and an enthusiasm for high heels. Continue... All photos & content © Nicolette Mason unless otherwise noted. For writing and editorial inquiries please contact me directly. For all advertising, brand collaborations, and other consulting inquiries, please contact my manager..
  • Owned / Operated Properties
    nicolettemason.com, whowhatwear.com, karlascloset.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
Site Traffic
  • 17705 Global Rank
  • 5063
    United States
  • 2.99M Estimated Visits
Traffic Sources
  • Search
    59.73%
  • Direct
    19.61%
  • Social
    11.68%
  • Referrals
    5.65%
  • Mail
    1.69%
  • Display
    1.64%
Geography Breakdown
  • United States
    64.16%
  • Canada
    5.68%
  • India
    2.57%
  • Brazil
    1.48%
  • Philippines
    1.48%
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Network Data
Email / Social Data
  • 49k
    Facebook fans
  • 28k
    Twitter followers
  • 134k
    Instagram followers
  • 10k
    Pinterest followers
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