About

parterre box is the premier online site for opera gossip and discussion. Devoted to opera, about which it cultivates a campy, critical, strongly opinionated attitude with explicit gay overtones, parterre box was founded by the New Yorker James Jorden in the mid 1990s during a period of under-employment as an opera director. It appeared for a number of years in print form, but now it is solely published on the Web, where it is considered an influential opera blog.

In May 2005, Jorden introduced the first regular opera podcast entitled "Unnatural Acts of Opera." For this show, Jorden takes on the drag persona of "La Cieca," a gossipy commentator. La Cieca introduces a single act of what she calls "demented" opera, concentrating on the most exciting live vocal performances from around 1950 to the present. The podcasts are available through all the usual downloading services including iTunes as well as in streaming form on the parterre.com website.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    where opera is king and you, the readers, are queens
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Education, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Non-Profit, Technology, Travel & Leisure
  • Key Differentiator
    Deliver your message to our audience: 400,000 pageviews/month by 39,000 Unique Visitors. That’s on parterre.com, everyone’s first stop for opera gossip, news, reviews and multimedia. Your affordable banner ad will reach the incredibly loyal fanbase of parterre.com: mature, affluent, well-educated and motivated buyers. New! Introducing our “Sponsored Content” advertising space: your advertising, formatted to have the look and feel of parterre.com’s editorial content. Please inquire about our rapid turnaround and reasonable weekly rates for this exciting new ad space. Banner ads are available on parterre.com in the following formats: Leaderboard 728×90 Top of every page Monthly: $3,000 / Weekly $900 Skyscraper #1 160×600 Left column, above the fold, every page Monthly: $2,400 / Weekly $700 Interrupter 300×250 Center column, home page Monthly: $2,000 / Weekly $600 Pageturner (limited availability, please inquire!) 300×250 Center column, each article page, following first paragraph Monthly: $2,000 / Weekly $600 Skyscraper #2 160×600 Left column, below the fold, every page Monthly: $1,400 / Weekly $400 Skyscraper #3 160×600 Left column, below the fold, every page Monthly: $700 / Weekly $200 The Leaderboard and Skyscraper #1 positions also are available on a percentage of page load basis. Please inquire about “percentage ad coverage.” Discounts for all ad positions are available for not-for-profit organizations and for volume orders. For more information on ad specs, creative services and discounts, please email advertising@parterre.com or telephone 917-273-8708.
Site Traffic
  • 502134 Global Rank
  • 135724
    United States
  • 105 K Estimated Visits
Traffic Sources
  • Direct
    82.57%
  • Search
    13.70%
  • Social
    2.53%
  • Referrals
    1.20%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 179,948
817
United States Rank 54,947
7,347
United States Page Views 63.4%
5.1%
Top Countries
Top Search Keywords
  • Merchant Services
  • Card Processing
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Parterre box
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-8911634333334038
f08c47fec0942fa0
parterre box advertising reaches 105k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Argentina, Brazil, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on parterre box will allow you to reach consumers in industries or verticals such as Entertainment, Food & Beverage, Clothing & Fashion, Non-Profit, Financial Services, Health & Beauty, Healthcare, Travel & Leisure, Technology, Education.

They are headquartered at Sunnyside, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, parterre box inventory partners include: google.com.

parterre box works with Advertising technology companies such as Vizu, Facebook Exchange FBX, Integral Ad Science, Tribal Fusion, Videology, Turn, Simpli.fi, Chango, Dstillery, AppNexus, SiteScout, Rocket Fuel, Brandscreen, Evidon, ContextWeb, Pubmatic, AdMeld, Yield Manager, Rubicon Project, Openads/OpenX, Adify, SpotXchange, Adap.TV, Index Exchange, Accuen, Experian, Neustar AdAdvisor, DemDex, Aggregate Knowledge, Yahoo Publisher Network, BlueKai, DoubleClick.Net, Google Ad Partner Services, Google Adsense, Amazon Associates, Blog Ads, PointRoll, Mediaplex, Korrelate, Media Innovation Group, Yahoo Small Business, eXelate, The Trade Desk, X Plus One, Tapad, Jumptap, Open AdStream, Atlas, Google Publisher Tag, Flashtalking, DoubleVerify, Conversant, Commission Junction, Adconion, Google Adsense Asynchronous, DoubleClick Bid Manager, AcuityAds, Amazon Ad System, Advertising.com, Walmart, StickyAds TV, IponWeb BidSwitch, AdBlade Embed, Adblade, Drawbridge, Specific Media, VINDICO, Research Now, BannerFlow, Media.net, Sojern, Google AdSense Integrator, travel audience, MicroAd, Innovid, Ads.txt, Google Direct, Jivox, Google Inteactive Media Ads, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt.