Pathformance-Advertising-Reviews-Pricing

Pathformance focuses on providing data to CPG and Agencies about the availability of any product in retail, to help marketers geo-target / geo-filter, embed path-to-purchase content in creative, and increase & measure path-to-purchase results.

Pathformance is a leading digital and marketing technology company that connects brands and shoppers by providing the only real time data available in the industry, to drive double digit sales lifts at retail and eliminate blind spots in the marketplace.

We collect real time data of store-level, item level, and product availability data and activate through digital media at the point of purchase, and provide subscription of real time data for CPG brands, Ad-Tech, and Shopper Marketing customers to leverage in the marketplace.

  • Company Name:
    Pathformance
  • CEO Name:
    Elizabeth Johnson
  • Headquarters:
    530 Lytton Ave., Palo Alto, CA 94301
  • Office Locations:
    California, New York, San Francisco, Los Angeles, and Chicago
  • 1-10 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Search
  • Desktop Display, Desktop Video, Mobile Display, Social, Search
  • CPC, CPI, CPM, Flat Rate, Revshare / ROAS
  • Ad Network, Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other
  • Headline:
    Shopper Marketing Real Time Data
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, eCommerce, Food & Beverage, Health & Beauty, Retail, Technology
  • Key Differentiator
    Pathformance is a leading digital and marketing technology company that connects brands and shoppers by providing the only real time data available in the industry, to drives double digit sales lifts at retail and eliminating blind spots in the marketplace. We collect real time data of store-level, item level, and product availability data and activate through digital media at the point of purchase, and provide subscription of real time data for CPG brands, Ad-Tech, and Shopper Marketing customers to leverage in the marketplace. This means brands, agencies, and ad-tech companies will understand and activate down to the store level, in real time, market share conditions and share of shelf and be able to activate quickly instead of waiting for lagging data. Competitive Advantage. ​ Ask about our Shopper Marketing Platform. ​ Get started today to drive sales of your brand, with ROI and Sales Lifts Measurement.
  • Owned / Operated Properties
    pathformance.com
  • Targeting

    CPG, Retail, E-commerce, Search, Ad-Tech, Media, Agencies, Shopper Marketing, Brands, Consumer Package Goods

  • Data Partners
    Nielsen
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Elizabeth Johnson
Greater Minneapolis-St. Paul Area
CEO for Pathformance Digital Shopper Marketing, Real Time Data for CPG Brands, Ad-Tech, Agencies
612-803-0057
Reginald Jordan
Greater Chicago Area
Marketing, Social Media & SEO Consultant (remote)
Site Traffic
  • 15563252 Global Rank
  • 3250453
    United States
  • 448 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    100.00%
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Reviews
0 out of 5 stars
Online Marketing Manager
Feb 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Pathformance, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM, flat_rate, Revshare/ROAS with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other.
Online Marketing Manager
Feb 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Pathformance, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM, flat_rate, Revshare/ROAS with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other.
Online Marketing Manager
Feb 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Pathformance, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM, flat_rate, Revshare/ROAS with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Mobile App Publisher, Retargeting, Web Publisher, Other.
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