People-Advertising-Reviews-Pricing

PEOPLE revolutionized personality journalism in 1974; today it is the world's most successful and popular magazine. Each week, the PEOPLE brand brings more than 53 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life "Heroes Among Us"​ remain an essential component of PEOPLE's editorial approach.

PEOPLE.com is the No. 1 celebrity magazine website, with a reach of more than 40 million unique users and more than 1 billion pageviews. Powered by an extensive team of editors and writers, PEOPLE.com provides an unrivaled 360-degree look at star lives via several channels—the A-Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch.

  • Company Name:
    People
  • Parent Company Name:
    Time Inc
  • Headquarters:
    1271 Avenue of the Americas New York, NY 10020 United States of America
  • Office Locations:
    HQ: New York. Also: Los Angeles, San Francisco, Chicago, Detroit, Atlanta, Dallas, Coral Gables.
  • 10001+ employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Celebrity News, Celebrity Photos, Exclusives and Star Style
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Sports, Travel & Leisure
  • Key Differentiator
    We define celebrity, drive conversation and inspire action. We are your everyday escape, taking you inside the lives of the world’s most intriguing people and making you an integral part of the cultural conversation.
  • Owned / Operated Properties
    People.com, PeopleStyleWatch.com, winsomethingforyou.com, mentor-now.com
Site Traffic
  • 1093 Global Rank
  • 236
    United States
  • 73.1M Estimated Visits
Traffic Sources
  • Search
    54.65%
  • Direct
    33.39%
  • Social
    7.32%
  • Referrals
    3.69%
  • Mail
    0.80%
  • Display
    0.15%
Geography Breakdown
  • United States
    72.96%
  • Canada
    6.55%
  • United Kingdom
    2.76%
  • Australia
    1.09%
  • Germany
    1.07%
Powered by Similar web
Network Data
Country Breakdown
  • Germany
  • Australia
  • United Kingdom
  • Canada
  • United States
Email / Social Data
  • 6.05M
    Facebook fans
  • 7.04M
    Twitter followers
  • 1.4M
    Instagram followers
  • 85.6k
    Pinterest followers
Desktop Display
  • 25.1M display total monthly uniques
  • 311M display total monthly impressions
Mobile Display
  • 27.6M mobile total monthly uniques
  • 130M mobile monthly overall impressions
89%
iOS
11%
Android
5%
Phone
95%
Tablet
Audience Demographics
15% male
85% female
Age
18
10%
18-24
5%
25-34
20%
35-44
25%
45-54
25%
55-64
10%
65+
5%
Income
$0k-$50k
40%
$50k-$100k
30%
$100k-$150k
15%
$150k+
15%
Education
No College
30%
College
50%
Grad School
20%
Reviews
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on People, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on People, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on People, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
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Creatives
PEOPLE EVERYWHERE
People advertising reaches 73.1M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on People will allow you to reach consumers in industries or verticals such as Sports, Entertainment, Food & Beverage, Travel & Leisure.

They are headquartered at 1271 Avenue of the Americas New York, NY 10020 United States of America, and have 31 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, People inventory partners include: google.com, amazon-adsystem.com, rubiconproject.com, tremorhub.com, lkqd.com, lkqd.net, pubmatic.com, openx.com, loopme.com, spotx.tv, spotxchange.com, contextweb.com, lijit.com, sovrn.com, improvedigital.com, appnexus.com, advertising.com, freewheel.tv, cedato.com, fyber.com, apester.com, indexexchange.com, emxdgt.com, districtm.io, gumgum.com, kargo.com, outbrain.com, rhythmone.com, sharethrough.com, teads.tv, triplelift.com, yieldmo.com, rtk.io, beachfront.com.