POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. We deliver inspiring, informative, and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and more. We help women everywhere look good, feel good, do good — to live more fulfilling lives every day.

POPSUGAR Inc. operates internationally in Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and Institutional Venture Partners (IVP).

Follow us on Twitter at @POPSUGARInc and for more information about the company, visit corp.popsugar.com

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Celebrity Gossip, Entertainment News
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Dating, Entertainment, Food & Beverage, Health & Beauty, Healthcare, Technology
  • Key Differentiator
    Our Mission We create media that powers the optimism and dreams of women around the world. We combine data, technology and storytelling to connect brands to this audience at scale. Our Values We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans. We are supportive. We are kind. We are positive. We collaborate. We say cheers. We are POPSUGAR.
  • Owned / Operated Properties
    PopSugar.com, TresSugar.com, Shopstyle.com, OnSugar.com, designerapparel.com, shopstyle.com.au, popsugar.co.uk, tressugar.com, shopstyle.co.uk, casasugar.com, yumsugar.com, circleofmoms.com, savvysugar.com, petsugar.com, buzzsugar.com, bellasugar.com, fitsugar.com, fabsugar.com, geeksugar.com, lilsugar.com, shopstyledev.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Jason Rhee
San Francisco Bay Area
Co-Founder
Hilary Sloan
Greater New York City Area
Director, Business Development, North America, ShopStyle
Julie Bergesen
Greater Detroit Area
Senior Director, Brand Partnerships
Site Traffic
  • 1802 Global Rank
  • 437
    United States
  • 28.3M Estimated Visits
Traffic Sources
  • Search
    41.03%
  • Referrals
    28.55%
  • Direct
    19.30%
  • Social
    8.29%
  • Mail
    2.73%
  • Display
    0.10%
Geography Breakdown
  • United States
    70.75%
  • Canada
    3.30%
  • United Kingdom
    1.88%
  • India
    1.47%
  • Germany
    1.19%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
Email / Social Data
  • 1.66M
    Facebook fans
  • 598k
    Twitter followers
  • 223k
    Instagram followers
  • 167k
    Pinterest followers
Desktop Display
  • 41M display total monthly uniques
  • 234M display total monthly impressions
Audience Demographics
8% male
92% female
Reviews
Online Marketing Manager
Apr 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on PopSugar, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on PopSugar, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on PopSugar, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
PopSugar advertising reaches 28.3M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on PopSugar will allow you to reach consumers in industries or verticals such as Entertainment, Health & Beauty, Clothing & Fashion, Food & Beverage, Healthcare, Dating, Technology.

They are headquartered at 111 Sutter Street Suite 850 San Francisco, CA 94104 United States of America, and have 191 advertising & marketing contacts listed on Thalamus.