POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. We deliver inspiring, informative, and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and more. We help women everywhere look good, feel good, do good — to live more fulfilling lives every day.

POPSUGAR Inc. operates internationally in Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and Institutional Venture Partners (IVP).

Follow us on Twitter at @POPSUGARInc and for more information about the company, visit corp.popsugar.com

  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Celebrity Gossip, Entertainment News
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Dating, Entertainment, Food & Beverage, Health & Beauty, Healthcare, Technology
  • Key Differentiator
    Our Mission We create media that powers the optimism and dreams of women around the world. We combine data, technology and storytelling to connect brands to this audience at scale. Our Values We are passionate. We move fast. We welcome change. We value our team. We love to win. We are fans. We are supportive. We are kind. We are positive. We collaborate. We say cheers. We are POPSUGAR.
  • Owned / Operated Properties
    PopSugar.com, TresSugar.com, Shopstyle.com, OnSugar.com, designerapparel.com, shopstyle.com.au, popsugar.co.uk, tressugar.com, shopstyle.co.uk, casasugar.com, yumsugar.com, circleofmoms.com, savvysugar.com, petsugar.com, buzzsugar.com, bellasugar.com, fitsugar.com, fabsugar.com, geeksugar.com, lilsugar.com, shopstyledev.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Hilary Sloan
Manager, Business Development and Sales, ShopStyle atPOPSUGAR
Cristina (Banas) Lehman
Marketing Manager, Performance Marketing at POPSUGAR
Alexandra Stallone
San Francisco Bay Area
Associate Marketing Manager at POPSUGAR
Site Traffic
  • 1749 Global Rank
  • 462
    United States
  • 31M Estimated Visits
Traffic Sources
  • Search
  • Referrals
  • Direct
  • Social
  • Mail
  • Display
Geography Breakdown
  • United States
  • Canada
  • United Kingdom
  • India
  • Brazil
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
Email / Social Data
  • 1.66M
    Facebook fans
  • 598k
    Twitter followers
  • 223k
    Instagram followers
  • 167k
    Pinterest followers
Desktop Display
  • 41M display total monthly uniques
  • 234M display total monthly impressions
Audience Demographics
8% male
92% female
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