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Eastern Idaho's leading source of local news and advertising since 1880 covering 10 counties, based in Idaho Falls. Daily newspaper -- print, web and mobile -- and the region's top newsprint commercial printer. Also owner of four weekly newspapers -- Intermountain Farm & Ranch, Shelley Pioneer, Challis Messenger and Jefferson Star.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Industries
    Government & Politics, Retail, Sports
  • Key Differentiator
    The Post Register is the essential provider of local news and advertising in eastern Idaho, with a daily print circulation of 22,000 (25,000 Sundays), a daily print readership of more than 70,000, and more than 7,000 online subscribers. The Post Register also owns three of eastern Idaho's best weekly newspapers - the Jefferson Star, the Shelley Pioneer and the Challis Messenger, which add another 6,000 subscribers to the company's reach. The Post Register traces its roots to the Idaho Register, which was founded in Blackfoot in 1880. The Post Company began its history in Idaho Falls in 1925, when J. Robb Brady, grandfather of current Post Company President Jerry Brady, purchased The Daily Post after moving to Idaho from Kansas where he had published newspapers in Galena and Salina. He previously co-founded the Tulsa World. J. Robb Brady died in 1926, after which E.F. McDermott was named publisher. In 1931, The Daily Post merged with the Times-Register, which had begun as the Idaho Register 51 years earlier, to become the Post Register. After the Post Register was created in 1931, Jim Brady, son of J. Robb, returned from getting his education at Notre Dame, Boston College and Harvard and entered the business in 1933. McDermott was named president of The Post Company in 1934. In 1941, Jim Brady's brother Robb returned from Notre Dame and entered the business. McDermott served as publisher until his death in 1977, at which time Robb Brady became publisher. In 1947, following service in World War II, Jim Brady started the first of three radio stations, KIFI in Idaho Falls. Later the company owned half interests in stations in Pocatello and Twin Falls. In 1961, Brady put on the air the second television station in the market, also called KIFI-TV. In 1969, The Post Company established Upper Valley Cable. Jim Brady served as its president for 17 years until it was sold to TCI in 1984, at which time The Post Company owned 25 percent of the company. In 1971 the company moved its newspaper offices from downtown Idaho Falls to its present location on North Yellowstone Highway. In 1984 Jim Brady died and shortly thereafter, his son, Jerry returned to Idaho Falls after a successful career in government and law in Washington, D.C. to enter the family business, initially as general manager of KIFI. In 1988, Robb Brady decided to retire, at which time Jerry Brady became publisher of the Post Register and president of The Post Company. Rickie Orchin Brady was named general manager of KIFI. In March 2002 Jerry Brady ran for governor of Idaho and Roger Plothow was named interim publisher. Plothow was named publisher in December of that year. The Post Register posted its first online pages in 1995. Today, we offer a complete online edition that contains all of the content from its print edition, plus breaking local, national and world news. The Post Register covers an area that stretches from the Salmon River area, east into Montana, into western Wyoming including Jackson and south to Blackfoot, Idaho. In 1997 the newspaper hit another milestone when it changed to morning publication and added a Saturday edition. In 1998, a number of family shareholders sold their interest in the company to an Employee Stock Ownership Trust, thereby establishing employees of The Post Company as formal stakeholders in the business. In 2005, the Post Company sold KIFI-Local News 8 to the News-Press & Gazette Company of St. Joseph, Missouri. The Post Company continues to operate the Post Register, Challis Messenger, Jefferson Star, Shelley Pioneer and Intermountain Farm & Ranch. In 2008, the Post Register went to an online-only edition on Mondays. The Post Register is the second largest newspaper in Idaho and has won significant state, regional and national awards for excellence in journalism, advertising, circulation, promotion and the Internet.
Site Traffic
  • 337129 Global Rank
  • 74935
    United States
  • 187 K Estimated Visits
Traffic Sources
  • Search
    51.00%
  • Direct
    40.98%
  • Social
    2.97%
  • Referrals
    2.94%
  • Mail
    2.10%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 232,663
3,953
United States Rank 101,350
56,517
United States Page Views 69.4%
21.6%
Top Countries
Top Search Keywords
  • Idaho Falls
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 Downloads
  • 10 SDKs
  • 4.0 Avg. Rating
  • 1 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.app.p3298CI
  • App Support: http://jasonmate.com
  • Genre: entertainment
  • Bundle ID: com.app.p3298CI
  • App Size: 22.5 M
  • Version: 1
  • Release Date: June 13th, 2016
  • Update Date: June 13th, 2016

Description:

The best resource for maps, tips, safety & schedules for celebrating July 4th in Idaho Falls, ID.

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Cloud Messaging
Deprecated Google Cloud Messaging for Android (GCM) is a service that allows you to send data from your server to your users' Android-powered device, and also to receive messages from devices on the same connection. The GCM service handles all aspects of queueing of messages and delivery to the target Android application running on the target device. GCM is completely free no matter how big your messaging needs are, and there are no quotas.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
NineOldAndroids
Depricated Android library for using the Honeycomb (Android 3.0) animation API on all versions of the platform back to 1.0! Animation prior to Honeycomb was very limited in what it could accomplish so in Android 3.x a new API was written. With only a change in imports, we are able to use a large subset of the new-style animation with exactly the same API. This library also includes support for animating rotation, translation, alpha, and scale on platforms prior to Honeycomb!
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Post Register
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
indexexchange.com
reseller
184601
50b1c356f2c5c8fc
openx.com
reseller
539462051
6a698e2ec38604c6
indexexchange.com
reseller
181202
50b1c356f2c5c8fc
indexexchange.com
reseller
182960
50b1c356f2c5c8fc
indexexchange.com
reseller
184315
50b1c356f2c5c8fc
google.com
reseller
pub-0942427266003794
f08c47fec0942fa0
advertising.com
reseller
28650
rubiconproject.com
reseller
22412
0bfd66d529a55807
pubmatic.com
reseller
157904
5d62403b186f2ace
indexexchange.com
reseller
185192
google.com
reseller
pub-5717092533913515
f08c47fec0942fa0
Post Register advertising reaches 187k visitors across desktop and mobile web, in countries such as United States, United Arab Emirates, Australia, Brazil, Mexico. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on Post Register will allow you to reach consumers in industries or verticals such as Retail, Sports, Government & Politics.

They are headquartered at Idaho Falls, ID, United States, and have 15 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Post Register inventory partners include: indexexchange.com, openx.com, google.com, advertising.com, rubiconproject.com, pubmatic.com, spotxchange.com, spotx.tv, gumgum.com, undertone.com, telaria.com, lkqd.net, contextweb.com, appnexus.com, tremorhub.com, sonobi.com, advangelists.com, emxdgt.com, rhythmone.com, 33across.com, lijit.com, sovrn.com, districtm.io, nativo.com, freewheel.tv, connatix.com, ssp.ynxs.io, aralego.com, ucfunnel.com, beachfront.com, synacor.com, adtech.com, springserve.com, loopme.com, improvedigital.com, coxmt.com, bidtellect.com, engagebdr.com, cosmoshq.com, aniview.com, valo.ai, e-planning.net, conversantmedia.com, distroscale.com, cedato.com, smartyads.com, my6sense.com, adyoulike.com, video.unrulymedia.com, groundtruth.com, smartadserver.com, rtbhouse.com, aps.amazon.com, insticator.com, amazon.com, criteo.com, aolcloud.net, saambaa.com, nativeads.com, yieldlab.net, consumable.com, sharethrough.com, outbrain.com, lockerdome.com, criteo.net, amazon-adsystem.com, aol.com, yieldlift.com, valueclickmedia.com, spoutable.com.

Post Register works with Advertising technology companies such as Datonics, Collective Media, AudienceScience, Rocket Fuel, Adap.TV, Yield Manager, Bizo, Brilig, The Trade Desk, Videology, X Plus One, Neustar AdAdvisor, Turn, AOL-Time Warner Online Advertising, AppNexus, BlueKai, eXelate, Drawbridge, Media Innovation Group, DemDex, Upfront Digital Media, DoubleClick.Net, RadiumOne, Brandscreen, Pubmatic, Zenovia, Advertising.com, Chango, Tribal Fusion, Coupon.com Brandcaster, Google Adsense, Google Ad Partner Services, Dstillery, Resonate Insights, Simpli.fi, SiteScout, Aggregate Knowledge, AdGear, Accuen, Yahoo Genome, DoubleVerify, Experian, ContextWeb, Adify, SpotXchange, Index Exchange, Flashtalking, MyBuys, Twitter Ads, Yahoo Small Business, bRealtime, LucidMedia, Digilant, AcuityAds, IponWeb BidSwitch, 161Media, RealVu, Spongecell, Eq Ads, Specific Media, Switch Ads, Evidon, Burst Media, Criteo, Improve Digital, Integral Ad Science, Choice Stream, LiveRail, Mediaplex, Conversant, MyBuys MyAds, DoubleClick Bid Manager, BlueKai DMP, RhythmOne, comScore adXpose, Crosswise, ADTECH, Jumptap, Teads, Komoona, Eyeota, SkimLinks, StickyAds TV, AdMedia, GumGum, AlephD, Magnetic, AdMeta, Polymorph, AdRoll, Monarch Ads, AdFrontiers, Spoutable, Yashi, BrightRoll, VINDICO, Research Now, West Elm, eyeReturn, Marchex, Semasio, Impact, Nexage, Visible Measures, Eye View Digital, Adhigh, Adobe Audience Manager Sync, Yahoo Ad Sync, AdBlade Embed, Adblade, Google Publisher Tag, Openads/OpenX, Consumable, MthSense, Rubicon Project, Tapad, Walmart, Infolinks, AppNexus Segment Pixel, Amazon Ad System, Amazon Associates, Nativo, Google Adsense Asynchronous, LowerMyBills, Beeswax, RUN Ads, JustPremium, Connexity, Ads.txt, Outbrain Direct, Connatix Direct, Taboola Direct, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, RubiconProject Reseller, Fyber Reseller, C1X, Media.net, Amazon Reseller, Google Reseller, Outbrain Reseller, RhythmOne Reseller, SpringServe Reseller, Sovrn Reseller, Lijit Reseller, GumGum Reseller, ShareThrough Reseller, Spoutable Reseller, Bidfluence Reseller, DistrictM Reseller, ORC International Reseller, Sonobi Reseller, LKQD Reseller, 33 Across Reseller, Criteo Reseller, Carambola Reseller, FreeWheel Reseller, Adform Reseller, Improve Digital Reseller, SmartAdServer Reseller, Taboola Reseller, RubiconProject Direct, Brightcom Direct, IndexExchange Direct, Beachfront Reseller, Google Direct, OpenX Direct, Connatix Reseller, Synacor Reseller, YieldBot Reseller, Comet Cox Media Reseller, Sonobi, Taboola, AdStanding, StackAdapt, Bidtellect, GetIntent, DynAdmic, Google AdSense Integrator, Converstand Media Direct, Converstand Media Reseller, Brightcom Reseller, LoopMe Reseller, Yieldmo, TripleLift, Epsilon Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, Smartclip Reseller, adiply Direct, Nexstar Digital Direct, Amazon Direct, Infectious Media, Nativo Direct, Connatix, Freebit Admind, So-net Media, Loopme, Blis, Google Inteactive Media Ads, Innovid, Cinarra, PLAYGROUND XYZ, 33 Across Direct, AOL Direct, AdYouLike Direct, AppNexus Direct, ucfunnel Direct, Beachfront Direct, Cedato Direct, ContextWeb Direct, DistrictM Direct, DistroScale Direct, E-Planning Direct, ORC International Direct, GumGum Direct, Improve Digital Direct, Insticator Direct, Lijit Direct, LKQD Direct, Lockerdome Direct, my6sense Direct, PubMatic Direct, RhythmOne Direct, RTB House Direct, SmartAdServer Direct, Sonobi Direct, Sovrn Direct, SpotXChange Direct, SpringServe Direct, Synacor Direct, Telaria Direct, Tremor Video Direct, Undertone Direct, Cedato Reseller, Consumable Reseller, GroundTruth Reseller, Telaria Reseller, ucfunnel Reseller, Undertone Reseller, Prebid, Connatix Video Player, NewsMax Feed Network, Powerlinks, BidSwitch, Hybrid.ai, MaxPoint Interactive, Adelphic, Aniview Reseller, Bidtellect Reseller, Amazon Transparent Ad Marketplace, Header Tag by Index Exchange, SpringServe, Insticator, FLoC, AdMan Reseller, Genesis Media Reseller, Smaato Reseller, Yahoo Reseller, Yieldmo Reseller, 152 Media Direct, OneTag Direct, ShareThrough Direct, Triple Lift Direct, Yahoo Direct, App-Ads.txt, Admixer Direct, adtelligent Direct, Media.net Direct, saambaa Direct, Smaato Direct, The MediaGrid Direct, TargetSpot Direct, Triton Digital Direct, SmartyAds Direct, WideOrbit Direct, Media.net Reseller, OneTag Reseller, The MediaGrid Reseller, FreeWheel Direct, Triple Lift Reseller, LocalYokelMedia, Zedo, Thunder, AdYouLike Reseller.