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Primis (Universal McCann)
The video discovery platform
CPM
Last Edited by
Simcha Weil
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Primis is a Video Discovery Platform that enhances websites by helping users discover engaging video content.
Primis leverages machine learning technology to serve consumers with video content they are most likely to engage with. The discovery engine is applied in a fully customizable video unit designed to fit natively in all websites. The video solution helps publishers add new monetization opportunities and drive deeper engagement with consumers.
Primis was established in 2007 by three programmers who envisioned a completely automated digital landscape. Growing rapidly, they were acquired by Universal McCann in 2012 and proceeded to launch innovative advertising solutions to publishers. In 2018, Primis has leveraged its technology and experience to create The Video Discovery Platform.

  • Company Name:
    Primis
  • CEO Name:
    Rotem Shaul
  • Parent Company Name:
    Universal McCann
    • (View Trends)
  • Headquarters: (View Map)
    New York, NY, United States
  • Office Locations:
    Tel Aviv
  • 50 - 200 employees
Capabilities
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video, Native, Desktop Video
  • CPM
  • Ad Agency, Ad Network, Ad Technology Provider, Ad Exchange, SSP & Mediation
  • Minimum Spend:
    $501-$1000
  • Headline:
    The video discovery platform
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Video discovery engine. Video content promotion, creation and syndication.
Site Traffic
  • 91840 Global Rank
  • 21765
    United States
  • 663 K Estimated Visits
Traffic Sources
  • Mail
    54.49%
  • Search
    14.77%
  • Direct
    14.19%
  • Referrals
    11.97%
  • Social
    4.16%
  • Display
    0.42%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 15,842
618
Links In Count 625
39
Israel Rank 183
996
Israel Page Views 43.7%
1.6%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Raleigh-Durham-Chapel Hill
Primis advertising reaches 663k visitors across desktop and mobile web, in countries such as United States, Israel, United Kingdom, Germany, India. Pricing models they offer are CPM on channels such as MobileVideo, Native, Video Advertising on Primis will allow you to reach consumers in industries or verticals such as Telecommunications, Entertainment, Clothing & Fashion, Non-Profit, Government & Politics, Sports, Health & Beauty, Energy and Utilities, Automotive, Gaming, Financial Services, Consumer Packaged Goods, Technology, Dating, Education, Travel & Leisure, Healthcare, eCommerce, Retail, Food & Beverage.

They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava.

Primis works with Advertising technology companies such as DoubleClick.Net, Bizo, LinkedIn Ads, Google Remarketing, Sekindo, SpotXchange, IponWeb BidSwitch, Advertising.com, Google Adsense, Google Adsense Asynchronous, Amazon Ad System, Facebook Custom Audiences, DoubleClick Bid Manager, Google Floodlight Counter, Amazon Transparent Ad Marketplace, Pubmatic, Openads/OpenX, Outbrain, Taboola, Rubicon Project, Twitter Ads, Reddit Ads, Outbrain Pixel, TripleLift, SpotX, AppNexus, Beeswax, Index Exchange, Roku, AudienceRate, Tribal Fusion, Neustar AdAdvisor, AcuityAds, Turn, Between Digital, PLAYGROUND XYZ, Caraytech e-planning, BlueKai DMP, IntentIQ, iBillboard, ContextWeb, Bidtellect, Appier, AdGear, Loopme, AdRoll, DemDex, Adobe Audience Manager Sync, Sonobi, Narrative, The Trade Desk, Engage BDR, Sharethrough, MaxPoint Interactive, OnAudience, SiteScout, Tapad, Eyeota, Rocket Fuel, AdTheorent, GumGum, Amazon Associates, Criteo, StackAdapt, Burst Media, Adelphic, Rich Audience, Technorati Media, BlueKai, Adform, MBR Targeting, Simpli.fi, Yahoo Ad Sync, Advangelists, Semasio, StickyAds TV.
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Last Updated 4/25/24
Primis advertising reaches 663k visitors across desktop and mobile web, in countries such as United States, Israel, United Kingdom, Germany, India. Pricing models they offer are CPM on channels such as MobileVideo, Native, Video Advertising on Primis will allow you to reach consumers in industries or verticals such as Telecommunications, Entertainment, Clothing & Fashion, Non-Profit, Government & Politics, Sports, Health & Beauty, Energy and Utilities, Automotive, Gaming, Financial Services, Consumer Packaged Goods, Technology, Dating, Education, Travel & Leisure, Healthcare, eCommerce, Retail, Food & Beverage.

They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava.

Primis works with Advertising technology companies such as DoubleClick.Net, Bizo, LinkedIn Ads, Google Remarketing, Sekindo, SpotXchange, IponWeb BidSwitch, Advertising.com, Google Adsense, Google Adsense Asynchronous, Amazon Ad System, Facebook Custom Audiences, DoubleClick Bid Manager, Google Floodlight Counter, Amazon Transparent Ad Marketplace, Pubmatic, Openads/OpenX, Outbrain, Taboola, Rubicon Project, Twitter Ads, Reddit Ads, Outbrain Pixel, TripleLift, SpotX, AppNexus, Beeswax, Index Exchange, Roku, AudienceRate, Tribal Fusion, Neustar AdAdvisor, AcuityAds, Turn, Between Digital, PLAYGROUND XYZ, Caraytech e-planning, BlueKai DMP, IntentIQ, iBillboard, ContextWeb, Bidtellect, Appier, AdGear, Loopme, AdRoll, DemDex, Adobe Audience Manager Sync, Sonobi, Narrative, The Trade Desk, Engage BDR, Sharethrough, MaxPoint Interactive, OnAudience, SiteScout, Tapad, Eyeota, Rocket Fuel, AdTheorent, GumGum, Amazon Associates, Criteo, StackAdapt, Burst Media, Adelphic, Rich Audience, Technorati Media, BlueKai, Adform, MBR Targeting, Simpli.fi, Yahoo Ad Sync, Advangelists, Semasio, StickyAds TV.