Rf (Rangefinder) is the premier magazine for international wedding and portrait photographers, as well as the official publication of the annual WPPI Conference + Expo. Published 11 times a year, Rf features creative and innovative work in wedding, boudoir, maternity, newborn, high school senior and school sports portraiture, as well as in-depth information on business, marketing and emerging technology. Rangefinder prides itself on being a magazine for photographers by photographers, with a large percentage of articles written by WPPI speakers and past 30 Rising Stars of Wedding Photography honorees – an annual feature that recognizes top emerging talent based on industry nominations worldwide.

Rangefinder has enjoyed more than 60 years of uninterrupted publishing, with a total distribution of 103,000 (print: 41,000; digital: 62,000). The magazine has been consistently honored by the Western Publishing Association for its editorial excellence. Our expert writers provide detailed and accurate imaging news, photographer profiles and photography gear reviews. Rangefinder is the number one photography news source and industry magazine for professional wedding and portrait photographers.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    The Latest News for Professional Wedding & Portrait Photographers
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Education, Financial Services, Sports
  • Key Differentiator
    65 YEARS OF PUBLISHING FOR THE PHOTO INDUSTRY Rangefinder is a 65-year-old professional photography magazine that has stood the test of time. As the leader in wedding and portrait photography, we deliver monthly print (and daily online) themes that include proposal and engagement shooting trends, destination wedding tips, posing tutorials, high school senior photography techniques, boudoir, glamour, fashion & beauty, post-production workflow timelines, tech innovations and much more. Not only are our articles written by photographers for photographers, every issue features the beautifully-designed galleries of our contests’ winners, and we excel in delivering in-depth how-to’s, tips & tricks and detailed step-by-steps. Whether you are just starting out or have been in the business for years, we are your go-to. OFFICIAL MAGAZINE OF WPPI As the “Official magazine of Wedding and Portrait Photographers International” (WPPI), Rangefinder reflects the superior-quality education and insight that is offered up each year at WPPI by photo leaders in the wedding and portrait industry. We deliver it all to you monthly in our print issues and digital editions, and daily at our website. We regularly feature guest writers who are more than happy to share their insights—both creative and brand-building—and help you grow your business, develop your techniques more fully and streamline your client pricing and packaging. We’ve got tax and money tips, posing techniques, travel shortcuts, self-promotion ideas and much, much more from the very people who excel in the industry. Rangefinder is the premiere source of wedding and portrait photography news and information, direct from the industry leaders.
  • Owned / Operated Properties
    rangefinderonline.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lauren Wendle
VP/Group Publisher
John McGeary
Senior Vice President
Dennis Tyhacz
Account Executive
Site Traffic
  • 552190 Global Rank
  • 145475
    United States
  • 119k Estimated Visits
Traffic Sources
  • Search
    40.74%
  • Direct
    26.11%
  • Social
    15.20%
  • Referrals
    9.81%
  • Mail
    8.14%
  • Display
    0.00%
Geography Breakdown
  • United States
    51.80%
  • United Kingdom
    7.01%
  • Canada
    6.02%
  • Poland
    3.94%
  • Australia
    2.49%
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Network Data
Country Breakdown
  • United States
Email / Social Data
  • 80k
    Facebook fans
  • 6k
    Twitter followers
Reviews
Online Marketing Manager
Feb 08, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Rangefinder, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Poland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Rangefinder, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Poland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Rangefinder, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Poland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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