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Schaeffer’s Investment Research’s contrarian trading approach focuses on stocks with technical and fundamental trends that run counter to investor expectations. Adding quantified sentiment indicators at the individual equity level gives our subscribers a trading edge over all others. We call this proven, award-winning methodology expectational analysis. Nearly 25 years ago, Bernie Schaeffer engaged a fledgling options industry with his visionary approaches to trading options. Today, Bernie leads investors toward profit-making strategies with a combination of analytics, commentary, education, and well-timed trades. His unique approach, encapsulated in his award-winning Expectational Analysis, has made Bernie one of the most respected market analysts in the world. His independence has earned him and his staff at Schaeffer’s a trusted position in the market, helping subscribers trade more confidently and make money in all market conditions. Schaeffer's Investment Research, Inc. was founded in 1981 and is headquartered in Cincinnati, Ohio.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Schaeffer’s Investment Research Inc. offers real-time option trading services to investors, as well as a full array of print and multi-media educational offerings, including daily, weekly and monthly newsletters. The SchaeffersResearch.com Web site provides financial news and commentary, as it happens, throughout the market day, plus stock screeners, filters and many other option tools to give investors an edge. Our monthly Option Advisor, the nation's leading options newsletter and the company's flagship publication, has been published since 1981. Every month, Bernie and his team of analysts provide subscribers with 10 new suggested option trades, with commentary accompanying each trade. Option Advisor also includes a monthly column by Bernie in which he comments on the news and discusses longer-term market trends. What sets Schaeffer's apart from the crowd? It's Expectational Analysis®, our three-tiered methodology for analyzing stocks, stock sectors, or the market as a whole. It combines: Expectational Analysis Fundamental analysis, which deals with factors such as earnings, dividends, price-to-earnings (P/E) ratios, and projections of the strength of the economy. Technical analysis, which focuses on historical price patterns, volume characteristics, trends, and quantitative analysis in order to predict future price movements. And, finally, sentiment analysis, a clear-eyed, quantitative dissection and study of the beliefs and convictions of the market. Our methodology is contrarian. One of the most important tenets of the Expectational Analysis® approach is that the power of a contrarian indicator is much greater when the underlying sentiment runs counter to the direction of the stock. For example, pessimism would be an expected reaction to a downtrending market and would therefore not be a valuable contrary indicator. On the other hand, skepticism in a rising market is a powerfully bullish combination, seen until optimism reaches extreme levels.
  • Owned / Operated Properties
    schaeffersresearch.com, schaeffer.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Tom Godich
5151 Pfeiffer Road, Suite 250 Cincinnati, Ohio 45242
Site Traffic
  • 173958 Global Rank
  • 69390
    United States
  • 417k Estimated Visits
Traffic Sources
  • Direct
    52.49%
  • Search
    20.75%
  • Mail
    16.94%
  • Referrals
    8.38%
  • Social
    1.45%
  • Display
    0.00%
Geography Breakdown
  • United States
    73.27%
  • France
    4.99%
  • Canada
    4.71%
  • Germany
    1.28%
  • Singapore
    1.26%
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Reviews
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Schaeffer's Investment Research, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, France, Canada, Germany, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Schaeffer's Investment Research, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, France, Canada, Germany, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Schaeffer's Investment Research, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, France, Canada, Germany, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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