Slate is a daily magazine on the Web. Founded in 1996, we are a general-interest publication offering analysis and commentary about politics, news, business, technology, and culture. Slate's strong editorial voice and witty take on current events have been recognized with numerous awards, including the National Magazine Award for General Excellence Online. The site, which is owned by The Graham Holdings Company, does not charge for access and is supported by advertising revenues.

  • Company Name:
    Slate
  • Parent Company Name:
    The Washington Post
  • Headquarters:
    15 Metrotech Center Brooklyn, NY 11201 United States
  • Office Locations:
    HQ: New York. Also: Chicago, Detroit, San Francisco, Los Angeles.
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Digital Audio
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Politics, Business, Technology, Arts
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Financial Services, Government & Politics, Health & Beauty, Sports, Technology
  • Key Differentiator
    Slate is the social thought leader magazine.Business decision makers, sophisticated thought leaders and cultural trendsetters turn to Slate for the smartest conversation on the Web.Slate offers innovative editorial programs, groundbreaking podcasts, and award-winning SlateCustom branded content that powerfully connects readers with marketing messages. Let us craft an impactful and innovative program for you.
  • Owned / Operated Properties
    Slate.com, badastronomy.com, panoply.fm
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Paul Merriman
Greater New York City Area
Client Services Manager
Leah Campbell
Greater New York City Area
Associate Project Manager
Shelby Jordon
Greater New York City Area
Campaign Manager
Site Traffic
  • 2735 Global Rank
  • 599
    United States
  • 39.5M Estimated Visits
Traffic Sources
  • Direct
    39.10%
  • Search
    34.40%
  • Social
    16.96%
  • Referrals
    8.13%
  • Mail
    1.29%
  • Display
    0.12%
Geography Breakdown
  • United States
    75.69%
  • Canada
    4.61%
  • United Kingdom
    3.29%
  • Australia
    1.44%
  • Germany
    0.93%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    79%
Email / Social Data
  • 1.2M
    Facebook fans
  • 1.6M
    Twitter followers
Desktop Display
  • 5.1M display total monthly uniques
  • 93.5M display total monthly impressions
Mobile Display
  • 10.9M mobile total monthly uniques
  • 58.2M mobile total monthly impressions
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
56% male
44% female
Age
18
7%
18-24
10%
25-34
19%
35-44
28%
45-54
21%
55-64
10%
65+
5%
Income
$0k-$50k
36%
$50k-$100k
33%
$100k-$150k
17%
$150k+
14%
Education
No College
17%
College
50%
Grad School
33%
Reviews
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Slate, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Slate, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Slate, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Slate advertising reaches 39.5M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Slate will allow you to reach consumers in industries or verticals such as Financial Services, Entertainment, Technology, Health & Beauty, Sports, Government & Politics.

They are headquartered at 15 Metrotech Center Brooklyn, NY 11201 United States, and have 46 advertising & marketing contacts listed on Thalamus.