Specific-Media-Advertising-Reviews-Pricing

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  • Company Name:
    Specific Media
  • Parent Company Name:
    VIANT - Time Inc
  • Headquarters:
    4 Park Plaza, Ste. 1500 Irvine, CA 92614 United States of America
  • Office Locations:
    California
  • 501-1000 employees
Capabilities
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Connected TV, Digital Audio, Desktop Display, Mobile Display, Social, Desktop Video, Mobile Video
  • CPM
  • Ad Network, Facebook FMP, Web Publisher
  • Headline:
    Publisher & Ad Network: Premium, Original Programming
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Government & Politics, Retail
  • Key Differentiator
    Digital Footprint across Data Universe that spans 2.6MM sites worldwide to reach 95% of the online population.
  • Owned / Operated Properties
    Myspace.com, specificmedia.com, http://www.specificmedia.com/, http://www.specificmedia.com/, http://www.specificmedia.com/
  • Data Partners
    Acxiom, Bluekai, Dataium, Datalogix, Datonics, Exelate, Experian, iBehavior Insights, Factual, J.D. Power, LiveRamp, Neustar, Nielsen, Nielsen Catalina Solutions, Decimal, Oracle, PlaceIQ, Placed, Rentrak
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    ComScore, DoubleVerify, Integral Ad Science, WhiteOps, Trust Metrics
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    ▪ Atlas ▪ Celtra ▪ Contobox ▪ Datalogix ▪ DoubleClick ▪ EyeWonder ▪ Flashtalking ▪ Interpolls ▪ MediaMind/Sizmek ▪ Mediaplex ▪ Nexac ▪ PointRoll ▪ Spongecell ▪ Tumri ▪ Vindico
  • Mobile App Install Tracking Partners
    Kochava
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Vanessa Parfait
Paris Area, France
Account Executive
Rick Bruner
Greater New York City Area
Vice President of Research & Analytics
Nerissa Valdellon
Orange County, California Area
SVP Media Operations
Site Traffic
  • 4062 Global Rank
  • 1246
    United States
  • 15.2M Estimated Visits
Traffic Sources
  • Search
    51.13%
  • Direct
    29.43%
  • Referrals
    9.62%
  • Social
    8.76%
  • Mail
    0.99%
  • Display
    0.07%
Geography Breakdown
  • United States
    35.34%
  • United Kingdom
    6.25%
  • Germany
    4.95%
  • France
    4.11%
  • India
    3.84%
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Network Data
Country Breakdown
  • France
  • United Kingdom
  • Germany
  • Denmark
  • Norway
  • Sweden
Desktop Display
  • 1B display total monthly uniques
Reviews
3.5 out of 5 stars
Agency Media Planner
May 31, 2016
United States, Seattle, Washington
Very poor performance across several campaigns. The reps try really hard, but the quality of placements is terrible for direct response campaigns.
Agency Media Planner
Oct 23, 2014
Pre-roll
Mid-$10s CPMs
Ryan Lutzka is my best and most transparent vendor rep. Highly recommended.
User Acquisition Manager
Oct 17, 2014
Contextual, Behavioral / Audience, Cross-Device
$2.50 CPM
Love working with Kevin Sauer. Great and customer service oriented. Specific Media has some cool technology like “house holding” and usually at a relatively inexpensive price. I would like to hear more about how they’re using MySpace data and tying into one their sister companies like Vindico (for video.)
Files
Creatives
Old Navy
Oralgel
Capital One