Founded in November, 1998, Tencent is a leading provider of Internet value added services in China. Since its establishment, Tencent has maintained steady growth under its user-oriented operating strategies. On June 16, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange.

It is Tencent's mission to enhance the quality of human life through Internet services. Presently, Tencent provides social platforms and digital content services under the “Connection” Strategy. Tencent’s leading Internet platforms in China – QQ (QQ Instant Messenger), Weixin/WeChat, QQ.com, QQ Games, Qzone, and Tenpay – have brought together China's largest Internet community, to meet the various needs of Internet users including communication, information, entertainment, financial services and others. As of March 31, 2017, the monthly active user accounts of QQ was 861 million while its peak concurrent user accounts reached 266 million. Combined MAU of Weixin and WeChat was 938 million. The development of Tencent has profoundly influenced the ways hundreds of millions of Internet users communicate with one another as well as their lifestyles. It also brings possibilities of a wider range of applications to the China’s Internet industry.

  • Company Name:
    Tencent
  • Headquarters:
    Tencent Building, Kejizhongyi Avenue Hi-Tech Science Park, Nanshan District Shenzhen, Guangdong China
  • Office Locations:
    HQ: Shenzhen. Also: Beijing, Shanghai, Chengdu, Guangzhou.
  • 10001+ employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Ad Network, Ad Technology Provider, Mobile App Publisher, Web Publisher, Other
  • Headline:
    Internet Service Provider, Publisher, & Ad Network: China, Lifestyle Services
  • Industries
    eCommerce, Entertainment
  • Key Differentiator
    Becoming one of the most respected internet companies is Tencent's visionary goal. Tencent has been actively involved in public welfare undertakings, striving to assume corporate social responsibility and promoting cyber civilization. Every product and business of Tencent embraces commonweal, open interconnection and advocates that all enterprises should act together to disseminate the advantages through Internet technology to create a new ecological environment of Internet for all.
  • Owned / Operated Properties
    WeChat.com, QQ.com, Qzone.com, 3g.QQ.com, SoSo.com, PaiPai.com, tencent.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Michael Que
Guangzhou, Guangdong, China
Marketing Director at Tencent
P. Thomas Chen
Shenzhen, Guangdong, China
Vice General Manager, Head of Marketing, Mobile Internet Group,Tencent
Maggie Zhu
Shanghai City, China
Director of Channel Marketing at Tencent
Site Traffic
  • 22 Global Rank
  • 4
    China
  • 3.24B Estimated Visits
Traffic Sources
  • Direct
    66.87%
  • Search
    19.05%
  • Referrals
    12.71%
  • Social
    1.07%
  • Mail
    0.26%
  • Display
    0.03%
Geography Breakdown
  • China
    91.97%
  • United States
    2.48%
  • Taiwan
    1.06%
  • Japan
    0.91%
  • Hong Kong
    0.82%
Powered by Similar web
Network Data
Country Breakdown
  • China
Email / Social Data
  • 540
    Facebook fans
  • 600
    Twitter followers
  • 230
    Youtube Subscribers
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
50% male
50% female
Reviews
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Tencent, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as China, United States, Taiwan, Japan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Mobile App Publisher, Web Publisher, Other.
Online Marketing Manager
May 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Tencent, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as China, United States, Taiwan, Japan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Mobile App Publisher, Web Publisher, Other.
Online Marketing Manager
May 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Tencent, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as China, United States, Taiwan, Japan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Mobile App Publisher, Web Publisher, Other.
Files
Creatives
Tencent advertising reaches 3.24B visitors across desktop and mobile web, in countries such as China, United States, Taiwan, Japan, Hong Kong. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Tencent will allow you to reach consumers in industries or verticals such as Entertainment, eCommerce.

They are headquartered at Tencent Building, Kejizhongyi Avenue Hi-Tech Science Park, Nanshan District Shenzhen, Guangdong China, and have 505 advertising & marketing contacts listed on Thalamus.