The-Cavalier-Daily-Advertising-Reviews-Pricing

The independent student newspaper of the University of Virginia, serving the community since 1890

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The Cavalier Daily
  • Key Differentiator
    Overview The Cavalier Daily is the financially and editorially independent student newspaper serving the University of Virginia community. Established in 1890 as College Topics, it is the oldest collegiate daily in Virginia and the oldest daily newspaper in Charlottesville. The staff comprises about 150 students. Facts at a Glance Circulation: 10,000. Frequency: Monday-Thursday during the fall and spring semesters. Distribution: About 85 locations on-Grounds and around the Charlottesville area. Audience: More than 21,000 undergraduate and graduate students, as well as faculty, local residents and visitors. PayPal If you have received an invoice from a Cavalier Daily Advertising Representative, you can pay for it here. The Cavalier Daily accepts credit card payments online via PayPal. You do not need a PayPal account to process your payment. When you are on the PayPal page, please enter the amount on your invoice for the item price and your invoice number in the comment box. All non-profit and local businesses must prepay for ads before the run date unless otherwise agreed. PayPal - The safer, easier way to pay online! Contact Us Advertising Manager – Kirsten Steuber, k.steuber@cavalierdaily.com, 434-326-3233 Senior Advertising Associate – Sascha Oswald s.oswald@cavalierdaily.com Chief Financial Officer – Peter Simonsen, cfo@cavalierdaily.com, 310-489-6959 Display Advertisement Dimensions All camera-ready ads must be designed to the reserved size to ensure accurate reproduction. The Cavalier Daily reserves the right to adjust any advertisements that are not prepared to the correct measurements of the reserved size. Horizontal measurements are based upon the column widths as described below. All vertical measurements are in standard inches. 1 column = 1.5 in. 2 columns = 3.2 in. 3 columns = 4.8 in. 4 columns = 6.5 in. 5 columns = 8.2 in. 6 columns = 9.8 in. Payment Individual invoices will be generated for each display advertisement that runs in the paper. A full-page tear sheet will be mailed or emailed with the invoice. Monthly statements can also be generated upon request. The Cavalier Daily accepts payments in cash, check, credit card and PayPal. To pay by credit card, please call the Advertising Department or use the PayPal site. All non-profit and local businesses must prepay for ads before the run date unless otherwise agreed. The Cavalier Daily reserves the right to charge a 5% interest charge per month on all past due balances. Overdue accounts may be turned over to a debt collection agency. Delivery Methods Electronic submission of ads is preferred. Ads may be e-mailed or submitted on Zip disks. Ads can also be downloaded from Web or FTP sites. To send an ad via e-mail to ads@cavalierdaily.com or nationalads@cavalierdaily.com, please include the following information in the text: name, address, phone number, the ad size and run dates. Upload the ad as an attachment. Camera ready ads up to 8.5 × 11” are also acceptable. Artwork and logos should be clean, original copies on white paper. Photos for camera-ready ads should be screened at 85 lpi. All camera-ready ads will be scanned at a high resolution, although we can not guarantee that the quality will be the same as the original. The Cavalier Daily reserves the right to make any necessary changes to ensure compatibility and best possible output. Proofs Proofs will be furnished upon request. Advertisers must request proofs three days prior to the ad’s run date. Only changes for typographical errors may be made after the reservation deadline for an ad. Proofs can only be provided by fax or by appointment in The Cavalier Daily offices. Tearsheets Tearsheets will be furnished upon request for proof of publication for display advertising. Complete issues may be requested by non-local advertisers based on availability. Tearsheets will not be provided for classified advertisements. The advertising manager reserves the right to deny excessive tearsheet requests. Ad Preparation Pre-designed advertisements are preferred; however, basic typesetting and layout is included in the cost of an ad. Scanning of logos and images and access to The Cavalier Daily clipart directory are provided at no additional cost. Please see Policies for deadline information regarding ads designed by The Cavalier Daily staff. The Cavalier Daily reserves the right to charge a design fee for elaborate or time-consuming design work. Design fees will be assessed at the discretion of the advertising manager and will be stated before any design work is completed. File Formats The Cavalier Daily uses Macintosh computers to produce ads. Although we can read most Windows file formats, there is a lower chance of compatibility problems if ads are supplied as Mac files. Acrobat PDF files are preferred, since PDF format embeds all graphics and fonts into a single, complete file. We can also accept files converted to TIFF or EPS format. The Cavalier Daily performs design and layout in Adobe InDesign, Illustrator, and Photoshop. We can accept files in these programs, but they frequently require font substitution and reformatting. Substantial redesign of incompatible files may be subject to additional production charges. We cannot accept any Microsoft Office (Word, Excel, PowerPoint, etc.) or Quark files. If you create content in these programs, please convert your ad to a PDF before submitting. Generally, web file formats, such as GIF and JPEG, will not reproduce well in print and are not preferred. Resolution Photographs in ads submitted electronically should be screened at 85 lpi. Fonts If you are submitting a file in PDF format, please ensure all fonts are embedded when the PDF file is created. If you are submitting a file in any other format, we can not guarantee that the exact fonts will be available. The Cavalier Daily reserves the right to make any font substitutions for fonts that are not embedded in the ad. Color Process color ads are printed using CMYK colors. For any ad printed in Spot color, you must specify in your design application that the color type is “Spot Color” instead of “Process Color.” We cannot adjust colors in PDF or EPS files. Please convert any color text or graphics from RGB to CMYK. Cancellation All cancellations must be made prior to the advertising deadline. Advertisements cancelled after that time will be charged the full cost of the ad. There is no refund for cancelled classified ads. Deadline Space for display advertising must be reserved by 3 p.m. two business days prior to publication. Ad copy is also due at this time. Space reservations for any ads that will be designed by the advertising staff of The Cavalier Daily must be made by 3 p.m. three days prior to publication. Appearance All advertising is subject to approval by the Advertising Manager and the Managing Board. The Cavalier Daily reserves the right to refuse any advertisement or to label any ad “Paid Advertisement.” Placement The Cavalier Daily does not guarantee the placement of any ad in a specific location within an issue. Priority placement is available, however, and can be arranged through negotiation with the Advertising Manager. An extra charge may apply for ads placed in specific sections of the paper depending on ad size, content or location. Liability The advertiser and its agents assumes all liability for any ad placed in The Cavalier Daily and agrees to hold The Cavalier Daily and its agents not liable for the content of all advertising authorized for publication, including any photograph, likeness, name, logo, trademark, representation or any other material provided by the advertiser. Make Good The Cavalier Daily reserves the right to make any necessary changes to ensure compatibility and best possible output. No adjustment will be made unless the error or omission is reported to the Advertising Manager within two weeks of the ad’s publication. Liability for adjustments is limited to the cost of the advertisement. The Cavalier Daily is not liable for typographical errors or printer error.
  • Owned / Operated Properties
    cavalierdaily.com
Site Traffic
  • 552930 Global Rank
  • 129090
    United States
  • 153k Estimated Visits
Traffic Sources
  • Search
    52.98%
  • Direct
    20.42%
  • Social
    18.61%
  • Referrals
    4.92%
  • Mail
    3.07%
  • Display
    0.00%
Geography Breakdown
  • United States
    88.57%
  • Canada
    2.85%
  • Australia
    1.19%
  • United Kingdom
    1.15%
  • France
    0.75%
Powered by Similar web
Network Data
Reviews
Online Marketing Manager
Feb 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Cavalier Daily, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Cavalier Daily, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Cavalier Daily, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
The Cavalier Daily advertising reaches 153k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, France. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Cavalier Daily will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus.