120854.45360 websnapshot

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Established in 1860, the Herald is an independent weekly broadsheet newspaper covering a large area of East Cumbria, including the towns of Penrith, Appleby, Kirkby Stephen, Keswick and Alston. The newspaper has been published under a number of different titles including: The Penrith Herald, The Appleby and Kirkby Stephen Herald, and The Mid Cumberland and North Westmorland Herald. Since 1925 it has been published under its present title, The Cumberland and Westmorland Herald. The founder and first owner was Thomas Hodgson, but since 1890 the newspaper has been published by a company, many of whose shareholders reside in Cumbria. The Herald has had only seven editors since the Company was formed and only six persons have occupied the position of Managing Director. Geographical considerations continue to determine the paper’s principal area of circulation within which it can be claimed that the “Herald” enters practically every household. The Herald is very much part of the life of East Cumbria. It seeks to present week by week a faithful reflection of the life of the community it serves. Comprehensive local news coverage, coupled with a high content of local events and extensive classified advertising account for the strength of the newspaper and its popularity -- it “lives” in the homes of its readers all week until the next issue, therefore delivering a high rate of potential hits for advertisers. Since 1999 the Herald has been a full colour newspaper. Colour is available to advertisers virtually throughout the newspaper which is printed, on contract, by Cumbrian Newsprint, Carlisle. The circulation, certified by the Audit Bureau of Circulation, is currently 15,337 copies sold on average every Saturday (ABC July – Dec 2013). This includes almost 1,000 copies mailed out to subscribers each week. Research shows that more people read the Herald in its main circulation area than all the national dailies put together (CN RESEARCH). The high circulation and household penetration also makes the Herald an effective means of leaflet distribution. We provide a short run colour printing service, colour and mono photocopying and laminating - contact us for more details. Advertise National advertising rates (effective from 7th October, 2013). Display Rates (per column cm) Trade: £8.25 Classified: £8.25 Recruitment: £18.00 Legal: £15.50 Box Numbers: £5.65 Please ask about our discounts for prepayment and block bookings Lineage Rates minimum of three lines (five lines for Births, Deaths and Marriages) Classified: £3.90 Recruitment: £8.50 Births, memoriam notices, marriages, coming of age, acknowledgement £1.57 Obituaries £2.75 per line Other Rates Color: +25% Min £45.00 Front Page Solus £400.00 Online Advertising Options Leaderboard 728 x 90px £12cpm Skyscraper 160 x 600px £10cpm Contact Email your ad to us along with your name and address to adverts@cwherald.com or telephone 01768 866718 or 01768 866755 VAT All rates quoted are exclusive of VAT.
  • Owned / Operated Properties
    cwherald.com
Site Traffic
  • 821496 Global Rank
  • 69453
    United Kingdom
  • 112k Estimated Visits
Traffic Sources
  • Search
    50.50%
  • Direct
    41.30%
  • Social
    8.20%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United Kingdom
    51.74%
  • Venezuela
    10.91%
  • Spain
    5.14%
  • China
    3.92%
  • Egypt
    3.84%
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