About

The Debrief was launched in 2014 when it became clear that there was a huge opportunity and desire for smart, timely, unique digital content targeted at smart, constantly connected 20-something millennial women. It was a move that sent ‘ripples through the magazine industry’ (not our words – but they sound good, right?)

Our mission is simple: to provide the right mix of content, in an authentic tone of voice that resonates with our audience, at the right time and in the right format. Our audience is busy and discerning – if we want to cut through the noise online, we need to ensure we’re always serving up the content that will resonate with her best at that moment, delivered to the right place.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Desktop Video, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    It's On A Need To Know Basis
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Food & Beverage, Government & Politics, Travel & Leisure
  • Key Differentiator
    The Debrief delivers a distinct mix of tailored content that mirrors the behaviour of the constantly connected ABC1 20 something female, providing relevant content at the right time and through the right channels. The Debrief puts a modern take on traditional content pillars. Emotion and humour is added to fashion and beauty editorial; news is aggregated to give an opinion on a broad cast of characters; funny and frank sex content gives honest insight and advice, plus the best recommendations around going out (clubs, bars and restaurants) and staying in (food, interiors, books, TV and film).
Site Traffic
  • 1738487 Global Rank
  • 943626
    United Kingdom
  • 1.92 M Estimated Visits
Traffic Sources
  • Referrals
    64.42%
  • Direct
    25.47%
  • Search
    4.70%
  • Display
    3.40%
  • Social
    2.02%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 6,451,902
64,919
United States Rank 20,779
1,975
United States Page Views 54.7%
41.8%
Top Countries
Top Search Keywords
  • Video Games
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
The Debrief
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
amazon-adsystem.com
direct
3244
appnexus.com
direct
4049
f5ab79cb980f11d1
google.com
direct
pub-0732974847509699
f08c47fec0942fa0
google.com
direct
pub-9858966653061680
google.com
direct
pub-5671002584951768
google.com
reseller
pub-4170006775212586
f08c47fec0942fa0
google.com
reseller
pub-4222981553549196
f08c47fec0942fa0
indexexchange.com
direct
185605
indexexchange.com
direct
185504
indexexchange.com
reseller
184081
kargo.com
direct
1192
The Debrief advertising reaches 1.92M visitors across desktop and mobile web, in countries such as United Kingdom. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on The Debrief will allow you to reach consumers in industries or verticals such as Travel & Leisure, Food & Beverage, Government & Politics, Entertainment, Clothing & Fashion.

They are headquartered at London, United Kingdom, and have 3 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Debrief inventory partners include: amazon-adsystem.com, appnexus.com, google.com, indexexchange.com, kargo.com, media.net, rubiconproject.com, smaato.com, teads.tv, nativo.com, pubmatic.com, smartclip.net, adform.com, widespace.com, advertising.com, contextweb.com, fyber.com, openx.com, spotx.tv, spotxchange.com, taboola.com, tremorhub.com, videoflare.com, sovrn.com, lijit.com, synacor.com, adtech.com, aolcloud.net, coxmt.com, gumgum.com, 33across.com, bidtellect.com, criteo.com, featureforward.com, revcontent.com, adyoulike.com, smartadserver.com, experian.com.

The Debrief works with Advertising technology companies such as AudienceScience, ADTECH, DoubleClick.Net, Facebook Exchange FBX, AppNexus, AdRoll, Google Adsense, Twitter Ads, Atlas, AppNexus Segment Pixel, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, Centro, Nativo, Openads/OpenX, SkimLinks, Outbrain, Vibrant Advertising, Intellitxt, BlueKai, Chango, ContextWeb, Teads, The Trade Desk, Turn, Rubicon Project, SiteScout, Rocket Fuel, BlueKai DMP, SpotXchange, Index Exchange, Criteo, Advertising.com, Integral Ad Science, Adap.TV, Image Space Media, eXelate, DoubleClick Bid Manager, Connexity, Videology, Simpli.fi, Neustar AdAdvisor, Crosswise, Metrigo, Evidon, Aggregate Knowledge, Dstillery, Tapad, Jumptap, Improve Digital, AOL-Time Warner Online Advertising, DemDex, Drawbridge, SkimWords, StickyAds TV, AlephD, Facebook Custom Audiences, Magnetic, OpenDSP, AcuityAds, Google Publisher Tag, Prebid, Link Share, Taboola, Google Direct, Ads.txt, RubiconProject Direct, Amazon Direct, Kargo Direct, AppNexus Direct, Smaato Direct, Teads Direct, Google Reseller, Header Tag by Index Exchange, Fyber Reseller, OpenX Reseller, Adform Direct, ContextWeb Reseller, AppNexus Reseller, Adform Reseller, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Tremor Video Reseller, Taboola Reseller, RubiconProject Reseller, AOL Reseller, Synacor Reseller, Sovrn Reseller, Lijit Reseller, AOL Direct, Omnitag, 33 Across Reseller, Criteo Reseller, Smaato Reseller, Comet Cox Media Reseller, GumGum Direct, Bidtellect, IndexExchange Reseller, IndexExchange Direct, AdYouLike Direct, OpenX Direct, MyBuys MyAds, GumGum, StackAdapt, Burst Media, GetIntent, Adhigh, SmartAdServer Reseller, Undertone, Sourcepoint, comScore Activation.