About
WHAT THE GUARDIAN STANDS FOR
The Guardian is an independent newspaper, established in 1983 for the purpose of presenting balanced coverage of events, and of promoting the best interests of Nigeria. It owes allegiance to no political party, ethnic community, religious or other interest group. Its primary commitment is to the integrity and sovereignty of the Federation of Nigeria, and beyond that to the unity and sovereignty of Africa.
The Guardian is a liberal newspaper, committed to the best traditions and ideals of republican democracy. It believes that it is the responsibility of the state not only to protect and defend the citizen, but also to create the conditions, political, social, economic and cultural, in which all citizens may achieve their highest potential as human beings. It is committed to the principle of individual freedom, but believes that all citizens have duties as well as rights.
The Guardian does not, in principle, object to the ideology of free enterprise, since this would be inconsistent with its commitment to individual liberty and freedom. But it believes that the state must intervene judiciously in the economic life of the nation, in order to minimise the adverse effects of free enterprise and ensure that less privileged citizens have reasonable and fair access to the basic necessities of life.
The Guardian will at all times uphold the need for justice, probity in public life, equal access to the nation’s resources, and equal protection under the laws of Nigeria for all citizens.
The Guardian believes that Nigeria is a legitimate member of the international community, but holds that she can best fulfil her international obligations only if her own security and integrity are assured.
The Guardian’s logo is the ancient Egyptian symbol for Conscience. The motto, “Conscience, Nurtured by Truth” is inspired by Uthman Dan Fodio’s saying: ‘‘Conscience is an open wound; only truth can heal it.’’
- Company Name:The Guardian
(View Trends)
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Headquarters: (View Map)Lagos, Lagos, Nigeria
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200 - 500 employees
Capabilities
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Desktop Display, Email, Mobile Display, Social
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CPM
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Web Publisher
- Headline:Nigeria and World News
- Self / Managed Service:Managed Service
- IndustrieseCommerce, Education, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Retail, Sports, Technology, Travel & Leisure
- Key DifferentiatorOur team of strategists, researchers, designers, filmmakers and developers will work with you to create compelling editorial, graphical and video content, for distribution across our platforms and beyond.
Site Traffic
- 13241 Global Rank
- 63
- 6.34 M Estimated Visits
Traffic Sources
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Search46.31%
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Direct45.90%
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Social3.71%
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Referrals3.62%
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Display0.26%
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Mail0.19%
Geography Breakdown
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14.22%
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9.84%
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2.53%
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1.98%
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Alexa Traffic Data
Global Rank
5,111
125
Links In Count
5,547
5,012
Nigeria Rank
43
4
Nigeria Page Views
81.9%
6.8%
Top Countries
- Nigeria 81.9%
- Switzerland 8.0%
- United States 3.8%
- India 1.2%
- Pakistan 0.8%
Top Sites Linking In
Top Search Keywords
- Industrial Goods and Services
- Fluid and Gas Control
- Pumps
Ad Intelligence
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Native30.53%
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Standard65.75%
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Direct3.72%
Ads Seen Recently
15,252
Latest Advertisers
Advertiser Ranking
Longest Running Ad
The Guardian
Device
Desktop
Dimensions
other
Dates Active
Aug 09, 2018 to Aug 07, 2020
The Guardian
Device
Desktop
Dimensions
728x90
Dates Active
Jan 22, 2021 to Feb 12, 2021
The Guardian
Device
Mobile
Dimensions
300x100
Dates Active
Feb 08, 2021 to Feb 24, 2021
The Guardian
Device
Desktop
Dimensions
728x90
Dates Active
Dec 15, 2020 to Dec 29, 2020
The Guardian
Device
Desktop
Dimensions
300x250
Dates Active
Jan 22, 2021 to Feb 12, 2021
The Guardian
Device
Mobile
Dimensions
300x250
Dates Active
Jan 22, 2021 to Feb 12, 2021
The Guardian
Device
Mobile
Dimensions
other
Dates Active
Dec 20, 2020 to Mar 05, 2021
The Guardian
Device
Desktop
Dimensions
other
Dates Active
Nov 27, 2020 to May 30, 2021
The Guardian
Device
Desktop
Dimensions
other
Dates Active
Aug 30, 2020 to Jan 19, 2021
The Guardian
Device
Mobile
Dimensions
other
Dates Active
Apr 13, 2020 to Feb 17, 2021
The Guardian
Device
Desktop
Dimensions
other
Dates Active
Nov 10, 2020 to Feb 18, 2021
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
reseller
537149888
6a698e2ec38604c6
rubiconproject.com
reseller
16114
0bfd66d529a55807
pubmatic.com
reseller
154037
5d62403b186f2ace
pubmatic.com
reseller
156439
5d62403b186f2ace
contextweb.com
reseller
560288
89ff185a4c4e857c
smartadserver.com
reseller
1175
rubiconproject.com
direct
17862
0bfd66d529a55807
rtbhouse.com
direct
dpvmdeicn6xczqvevpov
pubmatic.com
direct
156701
5d62403b186f2ace
openx.com
reseller
537120048
6a698e2ec38604c6
openx.com
reseller
539646619
6a698e2ec38604c6
The Guardian advertising reaches 6.34M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Guardian will allow you to reach consumers in industries or verticals such as Food & Beverage, Government & Politics, Travel & Leisure, Entertainment, Healthcare, Technology, eCommerce, Education, Health & Beauty, Sports, Retail.
They are headquartered at Lagos, Lagos, Nigeria, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Guardian inventory partners include: openx.com, rubiconproject.com, pubmatic.com, contextweb.com, smartadserver.com, rtbhouse.com, appnexus.com, google.com, adform.com, advertising.com, onetag.com, xad.com, yahoo.com, gumgum.com, lijit.com, sovrn.com, emxdgt.com, indexexchange.com, connectad.io, rhythmone.com, districtm.io, ad-generation.jp, adtech.com, smaato.com, aps.amazon.com, aolcloud.net, pixfuture.com, admanmedia.com, beachfront.com, aol.com, freewheel.tv, tremorhub.com, spotxchange.com, spotx.tv, taboola.com, fyber.com, teads.tv, adyoulike.com, pubnative.net, loopme.com, stroeer.com, advangelists.com, improvedigital.com, admatic.com.tr, adagio.io, coxmt.com, synacor.com, 33across.com, bidtellect.com, facebook.com, groundtruth.com, admixer.net, yieldlab.net, smartclip.net, adtrue.com, sonobi.com, mgid.com, conversantmedia.com, sharethrough.com, lkqd.net, lkqd.com, outbrain.com, criteo.com, lockerdome.com, undertone.com, nsightvideo.com, e-planning.net, tidaltv.com, 4aolcloud.net, media.net, yldbt.com, c1exchange.com, ads.adasiaholdings.com, ad-stir.com, ssp.ynxs.io, springserve.com, aralego.com, triplelift.com, dailymotion.com, video.unrulymedia.com, vi.ai, ad.plus, 9mediaonline.com, revcontent.com, smartyads.com, btrll.com, genieesspv.jp, adtelligent.com, my6sense.com, ucfunnel.com, clickonometrics.pl, worksheetplace.com, sciencenotes.org.
The Guardian works with Advertising technology companies such as Google Publisher Tag, DoubleClick Bid Manager, DoubleClick.Net, Google Adsense Asynchronous, AppNexus, Openads/OpenX, Google Adsense, Flashtalking, Evidon, DoubleVerify, Media Innovation Group, MyBuys MyAds, Yahoo Small Business, AudienceScience, SpotXchange, Facebook Custom Audiences, StickyAds TV, Mediaplex, RadiumOne, OpenDSP, Rocket Fuel, Simpli.fi, Advertising.com, Adap.TV, IponWeb BidSwitch, Turn, Connexity, Index Exchange, Mads, The Trade Desk, Sekindo, Yahoo Ad Sync, Smaato, ContextWeb, Burst Media, AcuityAds, DynAdmic, Rubicon Project, RUN Ads, eXelate, AppNexus Segment Pixel, Google Inteactive Media Ads, Videology, TripleLift, Adhigh, Pubmatic, GetIntent, Falk Realtime, Aggregate Knowledge, Adblade, AdBlade Embed, Beeswax, SiteScout, Google Direct, Ads.txt, RubiconProject Reseller, Drawbridge, VINDICO, Adition, BidTheatre, Magnetic, Eye View Digital, Appier, Bidtellect, BlueKai, BlueKai DMP, Yield Manager, DemDex, Adobe Audience Manager Sync, Tapad, Twitter Ads, 161Media, eyeReturn, Taboola Direct, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, Fyber Reseller, AdGear, NetSeer, Permutive, Amazon Ad System, Amazon Associates, C1X, Adify, C1X Reseller, Comet Cox Media Reseller, DistrictM Reseller, Google Reseller, Criteo, MBR Targeting, FreeWheel Reseller, Improve Digital Reseller, Yieldmo, Atlas, MLN Advertising, YieldBot Reseller, SpringServe, Vidible, Improve Digital, IndexExchange Direct, PubMatic Direct, AppNexus Direct, Tribal Fusion, Dstillery, GumGum, Avocet, Criteo Publisher Marketplace, Sojern, Google AdSense Integrator, ADTECH, StackAdapt, Integral Ad Science, EMX, Link Share, Adform Reseller, SmartAdServer Reseller, Teads Reseller, Sovrn Reseller, ORC International Reseller, Lijit Reseller, GumGum Reseller, SpringServe Reseller, BrightRoll Reseller, GumGum Direct, 33 Across Reseller, Criteo Direct, LKQD Reseller, Outbrain Reseller, RhythmOne Reseller, Smaato Reseller, Sociomantic, Amazon Direct, Media.net Direct, RTB House Reseller, Admixer Reseller, SmartyAds Reseller, Connectad Direct, Bidtellect Reseller, Revcontent Reseller, BannerFlow, DistrictM, OpenX Direct, RubiconProject Direct, Converstand Media Direct, E-Planning Direct, 33 Across Direct, Sonobi Direct, GroundTruth Reseller, LoopMe Reseller, MicroAd, Neustar AdAdvisor, BidSwitch, Loopme, DistrictM Direct, Admixer Direct, Dailymotion Direct, FreeWheel Direct, Beachfront Reseller, Undertone Direct, AdTrue Reseller, Smartclip Reseller, Yieldlab Reseller, OneTag Reseller, Amazon Reseller, adstir Reseller, AdAsia Reseller, ad.plus Reseller, Connextra, Google Remarketing, Taboola Reseller, AdMan Reseller, Yahoo Reseller, adtelligent Direct, AOL Direct, ContextWeb Direct, ORC International Direct, Lockerdome Direct, MGID Direct, my6sense Direct, Outbrain Direct, pixfuture Direct, RhythmOne Direct, ShareThrough Direct, Synacor Direct, AdYouLike Reseller, ucfunnel Reseller, Sonobi Reseller, Videology Group Reseller, PixFuture, Adelphic, JustPremium, Taboola, Widespace, OnAudience, Amazon Native Shopping Ads, bRealtime, Adform Direct, ShareThrough Reseller, Synacor Reseller, Triple Lift Reseller, Amazon Transparent Ad Marketplace, Lijit Direct, OneTag Direct, RTB House Direct, SmartAdServer Direct, Sovrn Direct, Stroeer Direct, Yahoo Direct, Facebook Reseller, Rich Audience Reseller, The MediaGrid Reseller, Undertone Reseller, Zedo Direct, 152 Media Reseller, Converstand Media Reseller, Gamma SSP Reseller, Media.net Reseller, ad.plus Direct, LoopMe Direct, AndBeyond.Media Direct, Improve Digital Direct, Revcontent Direct, SpotXChange Direct, Xapads Direct, my6sense Reseller, Taboola Sponsored Links, Sonobi, FLoC, AdMan Direct, AdYouLike Direct, Between Digital Direct, SmartyAds Direct, The MediaGrid Direct, Yoc Direct, Criteo Reseller, vidoomy Direct, Yieldmo Direct, Teads Direct, Triple Lift Direct, TargetSpot Reseller, Triton Digital Reseller, Yieldmo Reseller, ucfunnel Direct, LKQD Direct, Rich Audience Direct, Smaato Direct, Aniview Reseller, Between Digital Reseller, Telaria Reseller, comScore Activation, Vidoomy, fluct Reseller, Jubna, Teads, Roku, 4INFO, Sharethrough, AdTheorent, SpotX, MGID, PLAYGROUND XYZ, Adform, Clickagy, Media.net, Eskimi, ConnectAd, Narrative, Engage BDR, MaxPoint Interactive, Smart Adserver, Technorati Media, Semasio, Seedtag Direct, Next Millenium Reseller, Aniview Direct, iPROM, Federated Media Publishing, Exponential, adtelligent Reseller, Connectad Reseller, MGID Publisher, Nativo Direct, Next Millenium Direct, Mobfox Reseller, Telaria Direct, Tremor Video Direct, vidoomy Reseller, Smartclip Direct, E-Planning Reseller.
They are headquartered at Lagos, Lagos, Nigeria, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Guardian inventory partners include: openx.com, rubiconproject.com, pubmatic.com, contextweb.com, smartadserver.com, rtbhouse.com, appnexus.com, google.com, adform.com, advertising.com, onetag.com, xad.com, yahoo.com, gumgum.com, lijit.com, sovrn.com, emxdgt.com, indexexchange.com, connectad.io, rhythmone.com, districtm.io, ad-generation.jp, adtech.com, smaato.com, aps.amazon.com, aolcloud.net, pixfuture.com, admanmedia.com, beachfront.com, aol.com, freewheel.tv, tremorhub.com, spotxchange.com, spotx.tv, taboola.com, fyber.com, teads.tv, adyoulike.com, pubnative.net, loopme.com, stroeer.com, advangelists.com, improvedigital.com, admatic.com.tr, adagio.io, coxmt.com, synacor.com, 33across.com, bidtellect.com, facebook.com, groundtruth.com, admixer.net, yieldlab.net, smartclip.net, adtrue.com, sonobi.com, mgid.com, conversantmedia.com, sharethrough.com, lkqd.net, lkqd.com, outbrain.com, criteo.com, lockerdome.com, undertone.com, nsightvideo.com, e-planning.net, tidaltv.com, 4aolcloud.net, media.net, yldbt.com, c1exchange.com, ads.adasiaholdings.com, ad-stir.com, ssp.ynxs.io, springserve.com, aralego.com, triplelift.com, dailymotion.com, video.unrulymedia.com, vi.ai, ad.plus, 9mediaonline.com, revcontent.com, smartyads.com, btrll.com, genieesspv.jp, adtelligent.com, my6sense.com, ucfunnel.com, clickonometrics.pl, worksheetplace.com, sciencenotes.org.
The Guardian works with Advertising technology companies such as Google Publisher Tag, DoubleClick Bid Manager, DoubleClick.Net, Google Adsense Asynchronous, AppNexus, Openads/OpenX, Google Adsense, Flashtalking, Evidon, DoubleVerify, Media Innovation Group, MyBuys MyAds, Yahoo Small Business, AudienceScience, SpotXchange, Facebook Custom Audiences, StickyAds TV, Mediaplex, RadiumOne, OpenDSP, Rocket Fuel, Simpli.fi, Advertising.com, Adap.TV, IponWeb BidSwitch, Turn, Connexity, Index Exchange, Mads, The Trade Desk, Sekindo, Yahoo Ad Sync, Smaato, ContextWeb, Burst Media, AcuityAds, DynAdmic, Rubicon Project, RUN Ads, eXelate, AppNexus Segment Pixel, Google Inteactive Media Ads, Videology, TripleLift, Adhigh, Pubmatic, GetIntent, Falk Realtime, Aggregate Knowledge, Adblade, AdBlade Embed, Beeswax, SiteScout, Google Direct, Ads.txt, RubiconProject Reseller, Drawbridge, VINDICO, Adition, BidTheatre, Magnetic, Eye View Digital, Appier, Bidtellect, BlueKai, BlueKai DMP, Yield Manager, DemDex, Adobe Audience Manager Sync, Tapad, Twitter Ads, 161Media, eyeReturn, Taboola Direct, SpotXChange Reseller, AOL Reseller, PubMatic Reseller, AppNexus Reseller, IndexExchange Reseller, ContextWeb Reseller, OpenX Reseller, Tremor Video Reseller, Fyber Reseller, AdGear, NetSeer, Permutive, Amazon Ad System, Amazon Associates, C1X, Adify, C1X Reseller, Comet Cox Media Reseller, DistrictM Reseller, Google Reseller, Criteo, MBR Targeting, FreeWheel Reseller, Improve Digital Reseller, Yieldmo, Atlas, MLN Advertising, YieldBot Reseller, SpringServe, Vidible, Improve Digital, IndexExchange Direct, PubMatic Direct, AppNexus Direct, Tribal Fusion, Dstillery, GumGum, Avocet, Criteo Publisher Marketplace, Sojern, Google AdSense Integrator, ADTECH, StackAdapt, Integral Ad Science, EMX, Link Share, Adform Reseller, SmartAdServer Reseller, Teads Reseller, Sovrn Reseller, ORC International Reseller, Lijit Reseller, GumGum Reseller, SpringServe Reseller, BrightRoll Reseller, GumGum Direct, 33 Across Reseller, Criteo Direct, LKQD Reseller, Outbrain Reseller, RhythmOne Reseller, Smaato Reseller, Sociomantic, Amazon Direct, Media.net Direct, RTB House Reseller, Admixer Reseller, SmartyAds Reseller, Connectad Direct, Bidtellect Reseller, Revcontent Reseller, BannerFlow, DistrictM, OpenX Direct, RubiconProject Direct, Converstand Media Direct, E-Planning Direct, 33 Across Direct, Sonobi Direct, GroundTruth Reseller, LoopMe Reseller, MicroAd, Neustar AdAdvisor, BidSwitch, Loopme, DistrictM Direct, Admixer Direct, Dailymotion Direct, FreeWheel Direct, Beachfront Reseller, Undertone Direct, AdTrue Reseller, Smartclip Reseller, Yieldlab Reseller, OneTag Reseller, Amazon Reseller, adstir Reseller, AdAsia Reseller, ad.plus Reseller, Connextra, Google Remarketing, Taboola Reseller, AdMan Reseller, Yahoo Reseller, adtelligent Direct, AOL Direct, ContextWeb Direct, ORC International Direct, Lockerdome Direct, MGID Direct, my6sense Direct, Outbrain Direct, pixfuture Direct, RhythmOne Direct, ShareThrough Direct, Synacor Direct, AdYouLike Reseller, ucfunnel Reseller, Sonobi Reseller, Videology Group Reseller, PixFuture, Adelphic, JustPremium, Taboola, Widespace, OnAudience, Amazon Native Shopping Ads, bRealtime, Adform Direct, ShareThrough Reseller, Synacor Reseller, Triple Lift Reseller, Amazon Transparent Ad Marketplace, Lijit Direct, OneTag Direct, RTB House Direct, SmartAdServer Direct, Sovrn Direct, Stroeer Direct, Yahoo Direct, Facebook Reseller, Rich Audience Reseller, The MediaGrid Reseller, Undertone Reseller, Zedo Direct, 152 Media Reseller, Converstand Media Reseller, Gamma SSP Reseller, Media.net Reseller, ad.plus Direct, LoopMe Direct, AndBeyond.Media Direct, Improve Digital Direct, Revcontent Direct, SpotXChange Direct, Xapads Direct, my6sense Reseller, Taboola Sponsored Links, Sonobi, FLoC, AdMan Direct, AdYouLike Direct, Between Digital Direct, SmartyAds Direct, The MediaGrid Direct, Yoc Direct, Criteo Reseller, vidoomy Direct, Yieldmo Direct, Teads Direct, Triple Lift Direct, TargetSpot Reseller, Triton Digital Reseller, Yieldmo Reseller, ucfunnel Direct, LKQD Direct, Rich Audience Direct, Smaato Direct, Aniview Reseller, Between Digital Reseller, Telaria Reseller, comScore Activation, Vidoomy, fluct Reseller, Jubna, Teads, Roku, 4INFO, Sharethrough, AdTheorent, SpotX, MGID, PLAYGROUND XYZ, Adform, Clickagy, Media.net, Eskimi, ConnectAd, Narrative, Engage BDR, MaxPoint Interactive, Smart Adserver, Technorati Media, Semasio, Seedtag Direct, Next Millenium Reseller, Aniview Direct, iPROM, Federated Media Publishing, Exponential, adtelligent Reseller, Connectad Reseller, MGID Publisher, Nativo Direct, Next Millenium Direct, Mobfox Reseller, Telaria Direct, Tremor Video Direct, vidoomy Reseller, Smartclip Direct, E-Planning Reseller.
