Live Like You Live Here. News, events, and more to help you make the most of Miami.

Managed Service

Entertainment, Food & Beverage, Health & Beauty, Healthcare, Travel & Leisure

On how we make money… WhereBy.Us is the parent company of The New Tropic. You can learn more about what WhereBy.Us does over here. One way we make money is with our Creative Studio, which helps brands and organizations understand their local audiences and build local engagement. Our Creative Studio work includes research, creative strategy, storytelling, and experiences, and appears in The New Tropic in the form of sponsored projects or marketing content. (And we produce a lot of work for our communities that isn’t paid for by anyone). A sponsored project is a storytelling project that a client makes possible with its financial support. The New Tropic originates ideas for these projects and works independently to produce them, while the Whereby.Us team secures sponsorships and manages client relationships. Sponsored projects allow clients to align their brands with topics that our local community cares about. Clients don’t review sponsored projects before publication, and all sponsored projects are clearly labeled “Made possible by [client name].” Marketing content is created for a company or brand to help it build relationships or promote its goods or services. Marketing content is produced by our marketing team, not The New Tropic team. The New Tropic team does not endorse or personally promote products. Clients may review and approve branded content before publication. All branded content is clearly labeled “Produced for [client name].”