The-Southern-Advertising-Reviews-Pricing

Southern Illinois' multi-media information source for news, local business, prep sports, SIU Salukis, jobs, education, real estate, cars, local advertising and more. Serving Marion, Herrin, Carterville, Carbondale, Murphysboro and the surrounding counties of Jackson, Williamson, Franklin, Perry and Union.

  • Company Name:
    The Southern
  • Headquarters:
    710 N Illinois Ave PO Box 2108 Carbondale, IL 62902 United States
  • Office Locations:
    Carbondale, IL
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Southern Illinois news Carbondale, Marion IL.
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Government & Politics, Retail, Sports
  • Key Differentiator
    The Win-Win of Co-Op Advertising If you haven't yet looked into co-op advertising, you may be missing out on a great source of funding. Simply, it's an agreement between a manufacturer and a retailer to share the cost of advertising the manufacturer's products. Using co-op dollars to advertise not only can lead to a stronger relationship with your retail suppliers but also generate more traffic to your store. That's a win-win! The more product you sell, the more co-op dollars you can receive. Call your newspaper sales representative today to research co-op that may be available for your business. January 03, 2012 9:00 am0 Ten Ways To Waste Your Advertising 1. One and Done. Any advertiser who runs a single ad and waits for results is wasting the money. Advertising works best when it is scheduled with some frequency. Expecting that one ad is enough is like assuming that one tap from a hammer is all a nail takes. 2. Pointless. All successful advertising needs to make a point. If the reader has to work to determine what the point is the ad is wasted. Advertising without a value proposition is frequently wasted. There must be some urgency. There needs to be a call for action. 3. Too pointed. Some advertisers feel that if every square inch of an ad must be used. 75 things on sale in a two inch ad. Ads like this are like the proverbial bed of nails. There are so many points that not one penetrates the mind. When an ad strives to makes a simple single point, it works best. 4. Stopping power. If an ad doesn't stop you, pull the reader in, then, often the ad is wasted. Many advertisers waste ad dollars by investing in personal preferences rather than in their customers preferences. Much advertising is wasted because an advertiser promotes that which isn't selling and the advert... 5. Goal less. Any ad that hasn't set a goal is wasted. As Yogi Berra once said, when you don't know where you are going, any road will take you there. Ads aimed driving traffic look quite different than ads trying to change opinion or to drive image. Know up front what your strategy is going to be or... 6. Miss the target. An ad targeting travelers that runs in Tuesday sports may not be as effective as one in the Sunday Travel section. Fish where the fish are by targeting. Do not advertise in areas where your customers don't come from. Track where your opportunities lie. 7. Fickle format. Advertisers who constantly change the look and style of their ads lose the residual cumulative benefit of the ad schedule. Stick with the format long after you are tired of it. Your customers are far more tolerant. 8. Point the finger. Too often when an ad doesn't work the finger is pointed at the media. The old adage applies here. Point a finger at something and usually there are four more pointed back at you. Evaluate every ad to see what you could do better. Many advertisers waste their advertising investment because... 9. Look like you. Advertising must reflect you. Wal-mart advertising reflects its image and personality and that is a quite different personality than say Nordstrom's. Advertising that makes you look like someone else is wasted. By the way, vanity ads that include the advertiser or the family typically sat... 10. Incomplete Communication. Don't forget to communicate your advertising investment with our employees, your sales personnel, your erchandise buyers and even your vendors.
  • Owned / Operated Properties
    thesouthern.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Alicia Lorenz
Advertising Director
Jaime Arview
Advertising Sales Professional
Site Traffic
  • 220245 Global Rank
  • 45537
    United States
  • 334k Estimated Visits
Traffic Sources
  • Direct
    42.56%
  • Search
    36.60%
  • Mail
    10.00%
  • Social
    8.59%
  • Referrals
    2.26%
  • Display
    0.00%
Geography Breakdown
  • United States
    95.21%
  • India
    0.71%
  • Canada
    0.66%
  • Mexico
    0.45%
  • United Kingdom
    0.29%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 45k
    Facebook fans
  • 10k
    Twitter followers
  • 2k
    Instagram followers
Reviews
Online Marketing Manager
May 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Southern, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, Canada, Mexico, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Southern, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, Canada, Mexico, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Southern, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, Canada, Mexico, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
The Southern advertising reaches 334k visitors across desktop and mobile web, in countries such as United States, India, Canada, Mexico, United Kingdom. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Southern will allow you to reach consumers in industries or verticals such as Food & Beverage, Retail, Entertainment, Sports, Education, Government & Politics.

They are headquartered at 710 N Illinois Ave PO Box 2108 Carbondale, IL 62902 United States, and have 5 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The Southern inventory partners include: contact=inventory@lee.digital, subdomain=games.stltoday.com, subdomain=games.madison.com, google.com, openx.com, c.amazon-adsystem.com, triplelift.com, t.brand-server.com, indexexchange.com, appnexus.com, rubiconproject.com, teads.tv, 33across.com, rhythmone.com, spotxchange.com, spotx.tv, amazon.com, lkqd.com, lkqd.net, adtech.com, aolcloud.net, criteo.com, bidfluence.com, contextweb.com, lijit.com, pubmatic.com, sonobi.com, sovrn.com, sharethrough.com, tremorhub.com, yieldlab.net, gumgum.com, nativeads.com, netseer.com, adyoulike.com, districtm.io, emxdgt.com, insticator.com, sekindo.com, brightcom.com, synacor.com, media.net, advertising.com, freewheel.tv, adform.com, improvedigital.com, taboola.com, fyber.com, adblade.com, aps.amazon.com, smartadserver.com, coxmt.com, optimatic.com, rockyou.net, aralego.com, springserve.com, btrll.com, *.go.sonobi.com, smaato.com, facebook.com, amazon-adsystem.com, yldbt.com, kargo.com, revcontent.com, technorati.com, 1rx.io, switchconcepts.com, thetradedesk.com, crimtan.com, quantcast.com, ssphwy.com, conversantmedia.com, spoutable.com, adiply.com, mass2.com, connatix.com, subdomain=v5.comicskingdom.net, subdomain=games.missoulian.com, subdomain=games.winonadailynews.com, subdomain=games.journalstar.com, subdomain=puzzles.tucson.com, subdomain=games.nwitimes.com, subdomain=games.bismarcktribune.com, subdomain=games.qctimes.com, subdomain=games.poststar.com, subdomain=games.auburnpub.com, subdomain=games.trib.com, subdomain=games.cumberlink.com, subdomain=games.journaltimes.com, subdomain=games.napavalleyregister.com, subdomain=games.wcfcourier.com, subdomain=games.chippewa.com, subdomain=games.billingsgazette.com, subdomain=games.jg-tc.com, subdomain=games.fremonttribune.com, subdomain=games.hanfordsentinel.com, subdomain=games.columbustelegram.com, subdomain=games.wiscnews.com, subdomain=games.helenair.com, subdomain=games.rapidcityjournal.com, subdomain=games.lompocrecord.com, subdomain=games.magicvalley.com, subdomain=games.herald-review.com, subdomain=games.siouxcityjournal.com, subdomain=games.ravallirepublic.com, subdomain=games.azdailysun.com, subdomain=games.santamariatimes.com, altitude-arena.com, bidtellect.com, aol.com, outbrain.com.