About

Southern Illinois' multi-media information source for news, local business, prep sports, SIU Salukis, jobs, education, real estate, cars, local advertising and more. Serving Marion, Herrin, Carterville, Carbondale, Murphysboro and the surrounding counties of Jackson, Williamson, Franklin, Perry and Union.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Desktop Video, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Southern Illinois news Carbondale, Marion IL.
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Government & Politics, Retail, Sports
  • Key Differentiator
    The Win-Win of Co-Op Advertising If you haven't yet looked into co-op advertising, you may be missing out on a great source of funding. Simply, it's an agreement between a manufacturer and a retailer to share the cost of advertising the manufacturer's products. Using co-op dollars to advertise not only can lead to a stronger relationship with your retail suppliers but also generate more traffic to your store. That's a win-win! The more product you sell, the more co-op dollars you can receive. Call your newspaper sales representative today to research co-op that may be available for your business. January 03, 2012 9:00 am0 Ten Ways To Waste Your Advertising 1. One and Done. Any advertiser who runs a single ad and waits for results is wasting the money. Advertising works best when it is scheduled with some frequency. Expecting that one ad is enough is like assuming that one tap from a hammer is all a nail takes. 2. Pointless. All successful advertising needs to make a point. If the reader has to work to determine what the point is the ad is wasted. Advertising without a value proposition is frequently wasted. There must be some urgency. There needs to be a call for action. 3. Too pointed. Some advertisers feel that if every square inch of an ad must be used. 75 things on sale in a two inch ad. Ads like this are like the proverbial bed of nails. There are so many points that not one penetrates the mind. When an ad strives to makes a simple single point, it works best. 4. Stopping power. If an ad doesn't stop you, pull the reader in, then, often the ad is wasted. Many advertisers waste ad dollars by investing in personal preferences rather than in their customers preferences. Much advertising is wasted because an advertiser promotes that which isn't selling and the advert... 5. Goal less. Any ad that hasn't set a goal is wasted. As Yogi Berra once said, when you don't know where you are going, any road will take you there. Ads aimed driving traffic look quite different than ads trying to change opinion or to drive image. Know up front what your strategy is going to be or... 6. Miss the target. An ad targeting travelers that runs in Tuesday sports may not be as effective as one in the Sunday Travel section. Fish where the fish are by targeting. Do not advertise in areas where your customers don't come from. Track where your opportunities lie. 7. Fickle format. Advertisers who constantly change the look and style of their ads lose the residual cumulative benefit of the ad schedule. Stick with the format long after you are tired of it. Your customers are far more tolerant. 8. Point the finger. Too often when an ad doesn't work the finger is pointed at the media. The old adage applies here. Point a finger at something and usually there are four more pointed back at you. Evaluate every ad to see what you could do better. Many advertisers waste their advertising investment because... 9. Look like you. Advertising must reflect you. Wal-mart advertising reflects its image and personality and that is a quite different personality than say Nordstrom's. Advertising that makes you look like someone else is wasted. By the way, vanity ads that include the advertiser or the family typically sat... 10. Incomplete Communication. Don't forget to communicate your advertising investment with our employees, your sales personnel, your erchandise buyers and even your vendors.
Site Traffic
  • 177045 Global Rank
  • 33568
    United States
  • 334 K Estimated Visits
Traffic Sources
  • Search
    51.47%
  • Direct
    39.10%
  • Social
    6.46%
  • Referrals
    2.98%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 151,067
13,303
United States Rank 29,857
3,070
United States Page Views 95.7%
1.3%
Top Countries
Top Search Keywords
  • Hospitality
  • Restaurant Chains
  • Brewpubs and Sportsbars
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 2.6 Avg. Rating
  • 7 Total reviews
  • App Url: https://itunes.apple.com/app/the-southern-illinoisan/id375277474
  • App Support: https://thesouthern.com/
  • Genre: News
  • Bundle ID: com.thesouthern.LocalNewsReader
  • App Size: 33.7 M
  • Version: 8.11
  • Release Date: June 4th, 2010
  • Update Date: May 21st, 2021

Description:

Get the latest local news in Carbondale, IL through The Southern app. This app provides continually updating local and breaking news, weather, sports and more from around Carbondale.
Read and view the latest news, photo galleries, and video on local topics including politics, sports, entertainment, obituaries and more. Get local weather forecasts and current conditions.

Features:
• Share stories with your friends via social media, email or messaging
• Save stories to a favorites list for later review
• Receive notifications of breaking news
• Search the app for specific articles or topics
Easily access the very latest news from Carbondale with this fast, easy-to-use mobile app built especially for your device.

Sort by

gbrozak

Jan 05, 2017

App crash

The current version of the app crashes when you try to send a story to a friend via text message. It works correctly if sending via email.

rlm218

Sep 24, 2015

Constantly glitching and links to other apps

I like this app for the news but it is constantly taking you to the App Store to get some stupid game apps. You have to be so careful where you tap but even if your finger is on a news story, it will immediately open the App Store. EXTREMELY ANNOYING!!!!! Sometimes I go back to the southern app and sometimes I just give up and close it. Seems like they could advertise a different way.

Derek landolt

Jul 29, 2014

Won't work!

Everytime I open the app says that I can't connect! Says I can't access the entire internet! I don't under stand that!! Whatever doesn't work fix it please!

Bridget smo

Nov 02, 2012

Updated constantly, works great

Idk what the other reviewers are talking about, this is a wonderful free app.

Thesouthernreader

Oct 11, 2011

So slow

Very few updates

Reader#1

Oct 11, 2011

Not very good

Always freezes, not updated enough
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    6.39%
  • Standard
    86.43%
  • Direct
    7.18%
Ads Seen Recently
3,115
Longest Running Ad
The Southern
Device
Desktop
Dimensions
other
The Southern
Device
Desktop
Dimensions
other
The Southern
Device
Desktop
Dimensions
other
The Southern
Device
Desktop
Dimensions
300x600
The Southern
Device
Mobile
Dimensions
other
The Southern
Device
Mobile
Dimensions
300x250
The Southern
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
taboola.com
direct
1279702
c228e6794e811952
taboola.com
direct
1245200
c228e6794e811952
taboola.com
direct
1234100
c228e6794e811952
taboola.com
direct
1213319
c228e6794e811952
taboola.com
direct
1213307
c228e6794e811952
taboola.com
direct
1213306
c228e6794e811952
taboola.com
direct
1213303
c228e6794e811952
taboola.com
direct
1208192
c228e6794e811952
taboola.com
direct
1207974
c228e6794e811952
taboola.com
direct
1207973
c228e6794e811952
taboola.com
direct
1207972
c228e6794e811952
The Southern advertising reaches 334k visitors across desktop and mobile web, in countries such as United States, Brazil, Australia, Argentina, Vietnam. Pricing models they offer are CPM on channels such as Display, Social, Video, Mobile, Email Advertising on The Southern will allow you to reach consumers in industries or verticals such as Retail, Entertainment, Government & Politics, Education, Sports, Food & Beverage.

They are headquartered at Marion, IL, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Southern inventory partners include: taboola.com, video.unrulymedia.com, improvedigital.com, emxdgt.com, advertising.com, beachfront.com, smartadserver.com, rubiconproject.com, openx.com, contextweb.com, indexexchange.com, appnexus.com, spotxchange.com, spotx.tv, pubmatic.com, e-planning.net, google.com, districtm.io, yahoo.com, conversantmedia.com, sovrn.com, lijit.com, gumgum.com, aps.amazon.com, 33across.com, insticator.com, undertone.com, onetag.com, rhythmone.com, synacor.com, lkqd.net, telaria.com, tremorhub.com, connatix.com, revcontent.com, nobid.io, ace, ucfunnel.com, turf.digital, springserve.com, sonobi.com, sabio.us, quantcast.com, omnijay.com, loopme.com, groundtruth.com, outbrain.com, bidtellect.com, triplelift.com, admanmedia.com, axonix.com, freewheel.tv, anyclip.com, coxmt.com, anyclip-media.com, mediabong.com, adingo.jp, amxrtb.com, mediago.io, ssp.ynxs.io, adiiix.com, aralego.com, smartyads.com, lbdp.us, onepath.ai, across.com, 33, lkqd.com, criteo.com, aol.com, adtech.com, bizzclick.com, advangelists.com, admixer.net, zedo.com, nativo.com, liveintent.com, aerserv.com, infolinks.com, vindicosuite.com, aolcloud.net, netseer.com, media.net, mobileadtrading.com, somoaudience.com, fyber.com, supply.colossusssp.com, exponential.com, adform.com, brightcom.com, adyoulike.com, trustx.org, ad-generation.jp, wowyow.com, tribalfusion.com, smaato.com, t.brand-server.com, rtbhouse.com, criteo.net, ads.kiosked.com, kargo.com, facebook.com, yldbt.com, amazon-adsystem.com, rockyou.net, contact=inventory@lee.digital, pilotx.tv, subdomain=horoscopes.kingdigital.com, subdomain=puzzles.kingdigital.com, subdomain=games.santamariatimes.com, subdomain=games.azdailysun.com, subdomain=games.ravallirepublic.com, subdomain=games.siouxcityjournal.com, subdomain=games.herald-review.com, subdomain=games.magicvalley.com, subdomain=games.lompocrecord.com, subdomain=games.rapidcityjournal.com, subdomain=games.helenair.com, subdomain=games.wiscnews.com, subdomain=games.columbustelegram.com, subdomain=games.hanfordsentinel.com, subdomain=games.fremonttribune.com, subdomain=games.jg-tc.com, my6sense.com, vertamedia.com, streamrail.net, subdomain=v5.comicskingdom.net, amazon.com, nativeads.com, spotim.market, openweb.market, bidfluence.com, consumable.com, subdomain=games.billingsgazette.com, subdomain=games.chippewa.com, subdomain=games.wcfcourier.com, subdomain=games.napavalleyregister.com, subdomain=games.journaltimes.com, subdomain=games.cumberlink.com, subdomain=games.trib.com, subdomain=games.auburnpub.com, subdomain=games.poststar.com, subdomain=games.qctimes.com, subdomain=games.bismarcktribune.com, subdomain=games.nwitimes.com, subdomain=puzzles.tucson.com, subdomain=games.journalstar.com, subdomain=games.winonadailynews.com, subdomain=games.missoulian.com, subdomain=games.madison.com, subdomain=games.stltoday.com, yieldlab.net, sharethrough.com, adtelligent.com, saambaa.com, chocolateplatform.com, vdopia.com, pubnative.net, xad.com, ironsrc.com, risecodes.com, trioninteractive.com, badiversitynetwork.com, tritondigital.com, teads.tv, c.amazon-adsystem.com.

The Southern works with Advertising technology companies such as AdGear, Eq Ads, Experian, Adobe Auditude, Bizo, Rocket Fuel, Centro, Chango, Facebook Exchange FBX, Neustar AdAdvisor, X Plus One, Resonate Insights, Videology, Atlas, DemDex, The Trade Desk, Connexity, PointRoll, Dstillery, Advertising.com, AudienceScience, Index Exchange, AOL-Time Warner Online Advertising, Rubicon Project, Openads/OpenX, Google Adsense, Upfront Digital Media, Accuen, Yahoo Publisher Network, Pubmatic, Audiotude, Adify, Turn, eXelate, BlueKai, AppNexus, DoubleClick.Net, Yield Manager, SiteScout, MLN Advertising, MyBuys, Brandscreen, Aggregate Knowledge, Criteo, 247 Media, Real Media Group, Collective Media, Evidon, Open AdStream, Media Innovation Group, Specific Media, Conversant, Commission Junction, Integral Ad Science, Undertone, DoubleVerify, Drawbridge, 161Media, ContextWeb, SpotXchange, LucidMedia, Simpli.fi, IponWeb BidSwitch, Proclivity, AcuityAds, comScore adXpose, Zedo, RealVu, Twitter Ads, Switch Ads, Burst Media, Improve Digital, Mediaplex, Tapad, Flashtalking, Technorati Media, NetSeer, ADTECH, AppNexus Segment Pixel, Adconion, eyeReturn, Speed Shift Media, Google Adsense Asynchronous, Engage BDR, Jumptap, Ezakus, Dedicated Media, Korrelate, MyBuys MyAds, Magnetic, BlueKai DMP, Amazon Associates, Spongecell, DoubleClick Bid Manager, Crosswise, RhythmOne, BrightRoll, TripleLift, SkimLinks, SNT Media, Prebid, Amazon Ad System, Facebook Custom Audiences, Google Publisher Tag, Google Inteactive Media Ads, Ads.txt, Google Direct, OpenX Direct, Triple Lift Direct, IndexExchange Direct, AppNexus Direct, RubiconProject Direct, Teads Direct, 33 Across Direct, RhythmOne Direct, Google Reseller, AppNexus Reseller, SpotXChange Reseller, OpenX Reseller, Amazon Reseller, LKQD Reseller, AOL Reseller, RubiconProject Reseller, Criteo Reseller, IndexExchange Reseller, Bidfluence Reseller, ContextWeb Reseller, ORC International Reseller, Lijit Reseller, PubMatic Reseller, Sonobi Reseller, Sovrn Reseller, ShareThrough Reseller, Tremor Video Reseller, GumGum Reseller, AdYouLike Direct, AdYouLike Reseller, DistrictM Direct, ORC International Direct, RhythmOne Reseller, Brightcom Direct, Synacor Reseller, 33 Across Reseller, Synacor Direct, SmartAdServer Reseller, Comet Cox Media Reseller, Fyber Reseller, SpringServe Reseller, FreeWheel Reseller, BrightRoll Reseller, Smaato Reseller, Facebook Reseller, YieldBot Reseller, Kargo Reseller, Technorati Reseller, Taboola Reseller, Adform Reseller, Converstand Media Reseller, DistrictM Reseller, Spoutable Direct, FreeWheel Direct, Beachfront Reseller, Sovrn Direct, Lijit Direct, Connatix Reseller, Smaato Direct, GumGum Direct, Amazon Direct, Outbrain Direct, Outbrain Reseller, Taboola Direct, Yahoo Ad Sync, Insticator, Sonobi, Taboola, GetIntent, Adhigh, Adobe Audience Manager Sync, Improve Digital Reseller, Carambola Direct, ContextWeb Direct, Connatix Direct, Google Consumer Surveys, VINDICO, Media.net, Yahoo Small Business, RadiumOne, Walmart, StickyAds TV, RUN Ads, Beeswax, PubMatic Direct, StackAdapt, Jivox, StreamRail Direct, LKQD Direct, Sonobi Direct, VideoAmp, LiveIntent Direct, DistrictM, AOL Direct, Research Now, adloox, StreamRail Reseller, DynAdmic, Bidtellect, Taboola Sponsored Links, SpringServe, Vidible, Eye View Digital, Yieldmo, Converstand Media Direct, GumGum, Vdopia, Falk Realtime, Fyber, BidTheatre, Google AdSense Integrator, Innovid, Smart Adserver, EMX, eBay Partner Network, Geniee, Consumable Direct, Yieldlab Reseller, Native Ads Reseller, Undertone Direct, Netseer Direct, Insticator Direct, Primis Direct, Somoaudience Direct, Mobile Ad Trading Direct, Media.net Direct, ucfunnel Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Criteo Direct, RTB House Direct, Revcontent Direct, adtelligent Reseller, adiply Direct, Nexstar Digital Direct, Undertone Reseller, Teads, Avocet, BlockAdBlock, Ad Lightning, Bidtellect Reseller, Infolinks Direct, Zedo Direct, SpringServe Direct, Quantcast Direct, GroundTruth Reseller, LoopMe Reseller, AdMan Reseller, bRealtime, Infolinks, AdTheorent, Tribal Fusion, PLAYGROUND XYZ, BidSwitch, MaxPoint Interactive, Adelphic, AdStanding, Loopme, JustPremium, Blis, Mobile Ad Trading, ZypMedia, Connatix, MthSense, Eyeota, Exponential Direct, Beachfront Direct, E-Planning Direct, Improve Digital Direct, SmartAdServer Direct, Spoutable Reseller, Epsilon Reseller, Consumable Reseller, saambaa Reseller, AerServ Direct, AerServ Reseller, Truvid Direct, Gamma SSP Direct, Lockerdome Direct, Sortable Direct, Primis Reseller, Cedato Reseller, MemeVideo Reseller, DistroScale Reseller, Narrative, Sharethrough, adtelligent, Native Ads, LifeStreet Media, Vuble, Admixer, Polymorph, Sojern, Telaria Reseller, Brightcom Reseller, my6sense Reseller, Yahoo Direct, Admixer Direct, Nativo Reseller, Caraytech e-planning, Outbrain, Advangelists, Clickagy, Appier, NewsMax Feed Network, Powerlinks, Hybrid.ai, Aniview Reseller, AvantisVideo Reseller, Cedato Direct, Chocolate Direct, DistroScale Direct, SpotXChange Direct, Telaria Direct, Tremor Video Direct, saambaa Direct, OneTag Reseller, Yahoo Reseller, TrustX Direct, Vuble Reseller, AnyClip Direct, Nativo Direct, AdMan Direct, Admixer Reseller, SmartyAds Reseller, Yieldmo Reseller, Amazon Transparent Ad Marketplace, Saambaa, LiveIntent, Header Tag by Index Exchange, Consent Management Platform API v 2.0, Kargo, 4INFO, comScore Activation, SpotX, Unified ID 2.0, RevContent.