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The Trust Advisor reaches out to wealth managers, estate planners, and financial advisors as the most authoritative source of timely, accurate and unbiased information on key activities and trends within the financial community.

Feature articles focus on wealth management strategies, estate planning, bank regulations and trust administration. In addition, headline articles are posted throughout the week to keep readers informed on current news.

Founded in 2009, The Trust Advisor ensures consistent timeliness by deploying its weekly content to all 150,000 email subscribers every Monday morning.

Please visit us for ongoing news: http://thetrustadvisor.com/

Follow us on Twitter: https://twitter.com/thetrustadvisor
Specialties
Wealth Management News, Estate Planning News, Financial Planning News, Trust Company News

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Key Differentiator
    The Trust Advisor is today’s most relied-on source of news and education for planners and advisors. We scan the news so you don’t have to, sending you what you don’t want to miss…but don’t always have time to find yourself without poring through dozens of publications. The Trust Advisor sends you a handy once-a-week list of the most important news, hand-picked by our staff for its importance to investment advisors and their practices. Here are just a few of the popular articles we have posted lately, in case you missed them: Robin Williams’ Estate Plan: Good, But Not Great Robin Williams was a world-class comic who made millions and tried to take good financial care of his children, yet his estate planning talents may have not matched his comedic genius. Despite Extreme Wealth, Hillary Clinton’s Estate Planning Feels a Little “Working Class” The Clintons have gone from White House to riches over the last decade but last year’s disclosures reveal nothing more sophisticated than a residence trust and a lot of cash. Ty well off families can do better. Morgan Stanley Eyes Compensation Cuts for Financial Advisors Morgan Stanley wants to pay out a smaller portion of wealth management revenue to the retail brokers who generate it, the final and perhaps most difficult front in Chief Executive James Gorman’s drive to reduce staff costs across the bank. 7 Reasons Your Estate Plan May be Outdated A variety of things can come up that will make your estate plan outdated, and any time this happens, the best course of action is calling your estate planning attorney to chat about an update. So how might your plan end up outdated? Estate Planning Lessons from James Gandolfini and Other Celebrity Legacies We all know about the estates of Michael Jackson and Anna Nicole Smith, right? But what about Elizabeth Taylor, John Lennon, Marilyn Monroe, Heath Ledger, Elvis Presley, and John F. Kennedy, Jr.? Boot Camps Show Advisors How to Land Large Accounts The Center for Wealth and Philanthropy says about a trillion dollars will transfer between generations every year for the next 50 years. That’s a million million-dollar accounts, turning over every 12 months. Do Collectibles Belong in Your Investment Portfolio? Global high net worth households hold an average of 9.6% of their wealth in collectibles. Collectibles are also known as “emotional assets,” “investments of passion” and “treasure” by various sources and are not an insignificant portion of net worth for wealthy investors. SEC Crusade Against Billionaire Offshore Trusts Near $760 Million Reckoning The IRS never blinked when $1 billion in stock moved to various island tax havens, but the advisors who suggested the transfers should have been more careful to avoid attracting even nastier attention. Why are So Many Parents Disinheriting Their Kids? Ask Anderson Cooper, Who Knows the Brutal Truth of Losing His $200 Million Inheritance Sting and Philip Seymour Hoffman are only the latest mega-millionaire parents writing wills that disinherit their children. While the stars may be pleased with their charitable impulse, advisors need to soothe multigenerational tensions now. TAMPs On Fire: New Data Shows Advisors Hot for More Managed Account Solutions A few years ago, managed accounts had hit a wall. Now the top providers have all the new business they can handle – and early adopters are already reaping the rewards. Taking a Broker to Arbitration If you have a problem with your investment broker and you cannot resolve the dispute on your own, you probably won’t get your day in court. But you will be heard, most likely in a conference room somewhere, before a panel of arbitrators. Attracting the Next Generation is the Wrong Asset Retention Strategy Should you try to retain your clients’ assets when they pass away and leave those assets to the next generation by recruiting your clients’ kids now? My recommendation is no.
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Network Data
Country Breakdown
  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
Desktop Display
  • 42k display total monthly uniques
  • 84k display total monthly impressions
Mobile Display
  • 55k mobile total monthly uniques
  • 74k mobile monthly overall impressions
71%
iOS
29%
Android
73%
Phone
27%
Tablet
Audience Demographics
66% male
34% female
Age
18
10%
18-24
10%
25-34
15%
35-44
20%
45-54
25%
55-64
15%
65+
5%
Income
$0k-$50k
15%
$50k-$100k
35%
$100k-$150k
20%
$150k+
30%
Education
No College
25%
College
50%
Grad School
25%
Reviews
Online Marketing Manager
Apr 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Trust Advisor, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Trust Advisor, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Trust Advisor, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Media Kit- The Trust Advisor
The Trust Advisor advertising reaches visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Trust Advisor will allow you to reach consumers in industries or verticals such as .

They have advertising & marketing contacts listed on Thalamus.