89048.11657 websnapshot

The Wrap News Inc., founded by award-winning journalist Sharon Waxman in 2009, has established itself as the leading news organization covering the business of entertainment and media. As a multi-platform media company, The Wrap News Inc. is comprised ofTheWrap.com, the award-winning, industry-leading outlet for high-profile newsbreaks, investigative stories and authoritative analysis; ItsontheGrid.com, the most current, relevant film development database; ThePowerGrid, an algorithmic, data-driven ranking system for every person, project and company in the film business; and TheGrill, an executive leadership conference centered on the convergence of entertainment, media and technology.. The Wrap News, Inc. is backed by Maveron, a venture capital firm based in Seattle, Washington and co-founded by Starbucks CEO Howard Schultz and Dan Levitan.

TheWrap was named the best online news site for 2009 at the National Entertainment Journalism Awards by the Los Angeles Press Club, along with several other awards for investigative reporting, criticism and feature writing. TheWrap was named one of the "100 Most Important Online Publishers" in 2010 by OMMA, the magazine of online media, marketing and advertising.

  • Company Name:
    The Wrap
  • Headquarters:
    2855 S Barrington Ave. Los Angeles, CA 90064 United States of America
  • Office Locations:
    HQ: Los Angeles.
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Tech news
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics
  • Owned / Operated Properties
    TheWrap.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Michelle Lee
Events and Marketing Director at TheWrap
Caren Gibbens
Vice President Entertainment Sales at TheWrap.com
Site Traffic
  • 13132 Global Rank
  • 3181
    United States
  • 8.34M Estimated Visits
Traffic Sources
  • Referrals
    33.72%
  • Search
    27.40%
  • Social
    26.11%
  • Direct
    11.81%
  • Mail
    0.80%
  • Display
    0.15%
Geography Breakdown
  • United States
    68.43%
  • United Kingdom
    4.85%
  • Canada
    4.16%
  • Brazil
    1.72%
  • Australia
    1.69%
Powered by Similar web
Network Data
Email / Social Data
  • 132k
    Facebook fans
  • 153k
    Twitter followers
  • 40k
    Tumblr Followers
Desktop Display
  • 7M display total monthly uniques
Mobile Display
  • 2.8M mobile total monthly uniques
  • 4.5M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
56% male
44% female
Age
18
10%
18-24
15%
25-34
20%
35-44
20%
45-54
15%
55-64
15%
65+
5%
Income
$0k-$50k
20%
$50k-$100k
25%
$100k-$150k
30%
$150k+
25%
Education
No College
10%
College
60%
Grad School
30%
Reviews
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