TheImproper-Advertising-Reviews-Pricing

TheImproper is a cutting edge pop culture, arts, entertainment and lifestyle Web magazine based in New York City. It publishes indepth features, daily breaking news, opinion and gossip, dining reviews, and listings for the city’s best events. Coverage focuses on theater, film, celebrities, music, art and lifestyle issues. The Improper Online was launched in April 2006.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment
  • Key Differentiator
    TheImproper is a cutting edge pop culture, arts, entertainment and lifestyle Web magazine based in New York City. It publishes indepth features, daily breaking news, opinion and gossip, dining reviews, and listings for the city’s best events. Coverage focuses on theater, film, celebrities, music, art and lifestyle issues. The Improper Online was launched in April 2006.
  • Owned / Operated Properties
    theimproper.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 654253 Global Rank
  • 257620
    United States
  • 88.3k Estimated Visits
Traffic Sources
  • Search
    72.34%
  • Direct
    19.64%
  • Referrals
    5.77%
  • Social
    1.94%
  • Mail
    0.31%
  • Display
    0.00%
Geography Breakdown
  • United States
    48.81%
  • United Kingdom
    5.32%
  • Germany
    4.22%
  • Canada
    3.68%
  • Spain
    2.64%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 12k
    Facebook fans
  • 80.6k
    Twitter followers
Desktop Display
  • 2M display total monthly uniques
  • 9.2M display total monthly impressions
Mobile Display
  • 100k mobile total monthly uniques
  • 100k mobile monthly overall impressions
Audience Demographics
84% male
16% female
Age
18
25%
18-24
5%
25-34
10%
35-44
10%
45-54
25%
55-64
15%
65+
10%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
10%
$150k+
15%
Education
No College
35%
College
45%
Grad School
20%
Reviews
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on TheImproper, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Germany, Canada, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on TheImproper, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Germany, Canada, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on TheImproper, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Germany, Canada, Spain. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
TheImproper advertising reaches 88.3k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Germany, Canada, Spain. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on TheImproper will allow you to reach consumers in industries or verticals such as Entertainment, Clothing & Fashion.

They have 3 advertising & marketing contacts listed on Thalamus.