97324.20363 websnapshot

TheImproper is a cutting edge pop culture, arts, entertainment and lifestyle Web magazine based in New York City. It publishes indepth features, daily breaking news, opinion and gossip, dining reviews, and listings for the city’s best events. Coverage focuses on theater, film, celebrities, music, art and lifestyle issues. The Improper Online was launched in April 2006.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment
  • Key Differentiator
    TheImproper is a cutting edge pop culture, arts, entertainment and lifestyle Web magazine based in New York City. It publishes indepth features, daily breaking news, opinion and gossip, dining reviews, and listings for the city’s best events. Coverage focuses on theater, film, celebrities, music, art and lifestyle issues. The Improper Online was launched in April 2006.
  • Owned / Operated Properties
    theimproper.com
Site Traffic
  • 679747 Global Rank
  • 225598
    United States
  • 105k Estimated Visits
Traffic Sources
  • Search
    68.30%
  • Direct
    21.45%
  • Social
    6.42%
  • Referrals
    3.83%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    45.94%
  • United Kingdom
    7.18%
  • Brazil
    4.79%
  • Germany
    4.08%
  • Mexico
    3.54%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 12k
    Facebook fans
  • 80.6k
    Twitter followers
Desktop Display
  • 2M display total monthly uniques
  • 9.2M display total monthly impressions
Mobile Display
  • 100k mobile total monthly uniques
  • 100k mobile monthly overall impressions
Audience Demographics
84% male
16% female
Age
18
25%
18-24
5%
25-34
10%
35-44
10%
45-54
25%
55-64
15%
65+
10%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
10%
$150k+
15%
Education
No College
35%
College
45%
Grad School
20%
Reviews
Files
Add File
Creatives