TheSmartLocal.com-Advertising-Reviews-Pricing

TheSmartLocal is an independent media publisher that focuses on travel and lifestyle stories for Singaporeans. We give locals trustedy hyper-local information on what to do in and out of their country. It is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.

Today, TheSmartLocal reaches over 3 million Singaporeans each month. TheSmartLocal also has its own video channel - TheSmartLocalTV, its own mobile discount app SNATCH and they have expanded their online publication regionally into Malaysia and Australia.

Businesses looking to advertise can check out our advertising services provided. Those look for career opportunities can check out this page - http://thesmartlocal.com/jobs

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Singapore's Leading Travel And Lifestyle Portal
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Health & Beauty, Retail, Sports, Travel & Leisure
  • Key Differentiator
    According to traffic estimator SimilarWeb, TSL is the most read lifestyle site in Singapore. But what makes us special is how we function as a 'creative agency', 'production house', and 'media outlet' all rolled into one. In a nutshell, we either come up or assist you with the creative strategy/idea for the media asset then distribute it on our channels, which have a combined reach of over 3 million Singaporeans per month. We help manage the process from production to dissemination, with one single point of contact. Our team comprises editors, writers, creatives, videographers, animators, graphic designers, hosts, photographers, models, and so on. Doing everything in-house also means you get content out faster as there's only one company involved, and everyone is aligned. Sometimes, we're able to publish content as fast as one day after the brief is received. We regularly work closely with all types of media agencies, government boards and clients in Singapore - we nail briefs, overachieve KPIs, and we help our agency partners win marketing awards Another differentiator for TSL is our four-channel approach that helps advertisers get cross-platform coverage across all the major channels in Singapore. Too often, digital advertising is done on just one channel as most publishers are strong only on a single platform. But the Internet is more than just Facebook and Instagram. And their marketing reaches just a fragment of the social media sphere. TSL has a strong presence across on all the major channels in Singapore, allowing advertisers to get their messages distributed through a holistic approach. This is our multi-channel approach TSL website (Content Marketing) Facebook page (Social Media Marketing) Instagram (Influencer Marketing) YouTube (Video Marketing) (Bonus) In pamphlets, malls, TV, cinema (Outdoor Display Marketing) After the digital push, clients also have the option of using our videos as media assets for outdoor advertising, like the video above displayed at JCube. Or the Sentosa TVC we produced which was first marketed on Facebook before being shown in cinemas islandwide.
  • Owned / Operated Properties
    thesmartlocal.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Kopankiewicz Thomas
Singapore
Marketing Associate
Elaine Teo
Singapore
Business Development
Bryan Choo
Singapore
Founder, Managing Director
Site Traffic
  • 59938 Global Rank
  • 378
    Singapore
  • 1.71M Estimated Visits
Traffic Sources
  • Search
    68.40%
  • Direct
    15.78%
  • Social
    13.21%
  • Referrals
    1.91%
  • Mail
    0.70%
  • Display
    0.00%
Geography Breakdown
  • Singapore
    69.15%
  • Malaysia
    7.05%
  • United States
    4.76%
  • Australia
    2.16%
  • United Kingdom
    1.84%
Powered by Similar web
Network Data
Country Breakdown
  • Singapore
Email / Social Data
  • 285k
    Facebook fans
  • 4.5k
    Twitter followers
  • 60k
    Instagram followers
Reviews
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on TheSmartLocal.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Singapore, Malaysia, United States, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on TheSmartLocal.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Singapore, Malaysia, United States, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on TheSmartLocal.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Singapore, Malaysia, United States, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
TheSmartLocal.com advertising reaches 1.71M visitors across desktop and mobile web, in countries such as Singapore, Malaysia, United States, United Kingdom. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on TheSmartLocal.com will allow you to reach consumers in industries or verticals such as Health & Beauty, Travel & Leisure, Retail, Sports, Entertainment, Food & Beverage.

They are headquartered at 592F Balestier Road Singapore, singapore 329902 Singapore, and have 7 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, TheSmartLocal.com inventory partners include: google.com, appnexus.com, innity.com.