67% of students speak with their parents nearly every day.

College parents spend more than $100 billion each year on travel, dorm furnishings, gifts and off-campus housing.

74% of students get financial support from their parents.

The bottom line: Parents influence their students' purchasing decisions and are actively looking on our site for your product or service.

UniversityParent is the only platform where you can target this engaged audience.

Promoting your business with UniversityParent's audience is guaranteed to drive results.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Search
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Search, Social, Desktop Video
  • % of Media Spend, CPA, CPC, CPI, CPL, CPM, CPV, Pay-Per-Call, Revshare / ROAS, Flat Rate
  • Web Publisher
  • Minimum Spend:
    $501-$1000
  • Headline:
    UniversityParent | Resources for Parents of College Students
  • Self / Managed Service:
    Managed Service
  • Industries
    Education
  • Key Differentiator
    Welcome to UniversityParent, the place for parents to find connection, support and information. UniversityParent empowers college parents with the information they need to maintain healthy relationships with their student and provide support throughout their student’s college experience. UniversityParent connects parents to information about their student’s university, directs them to available university resources, and answers many of their college-related questions. Along with forging connections between parents and universities, UniversityParent provides a way for businesses, both local and national, to connect with parents at universities across the U.S., ensuring that parents are able to find the products and services their family needs near their student’s university. With over 10 years of experience connecting parents with universities and university communities and an A+ rating from the BBB, UniversityParent is the trusted resource for college parents as well as an invaluable tool for universities and advertisers. Founder and CEO Sarah Schupp has been featured in Inc. Magazine, Forbes, BusinessWeek, and Entrepreneur Magazine for her accomplishments as an entrepreneur. In 2013, for the third year in a row, Empact honored UniversityParent as one of their Empact100 honorees, the top 100 companies in the United States started and run by a young entrepreneur. The Gates Foundation also recognized the company in a presentation on student success for the work UniversityParent has done to help with college retention through constructive parent involvement.
  • Owned / Operated Properties
    universityparent.com, reachcollegeparents.com
  • Targeting

    Parents of high school and college students

  • Data Partners
    Quantcast
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Sarah Schupp
Boulder, CO
Site Traffic
  • 1215195 Global Rank
  • 318438
    United States
  • 48.2k Estimated Visits
Traffic Sources
  • Search
    73.86%
  • Direct
    18.81%
  • Social
    3.47%
  • Mail
    2.99%
  • Referrals
    0.87%
  • Display
    0.00%
Geography Breakdown
  • United States
    88.53%
  • India
    3.39%
  • Thailand
    2.57%
  • Germany
    2.39%
  • Guatemala
    1.34%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    99%
  • Canada
  • India
  • United Kingdom
  • Australia
Email / Social Data
  • 11k
    Email subscribers
  • 10.6k
    Facebook fans
  • 12.7k
    Twitter followers
  • 134
    Instagram followers
  • 164
    Pinterest followers
Desktop Display
  • 79.6k display total monthly uniques
  • 120k display total monthly impressions
Mobile Display
  • 44k mobile total monthly uniques
  • 67k mobile monthly overall impressions
77%
iOS
23%
Android
75%
Phone
25%
Tablet
Audience Demographics
31% male
69% female
Age
18
15%
18-24
20%
25-34
15%
35-44
10%
45-54
25%
55-64
10%
65+
5%
Income
$0k-$50k
45%
$50k-$100k
25%
$100k-$150k
15%
$150k+
15%
Education
No College
35%
College
45%
Grad School
20%
Reviews
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on UniversityParent, they have a Rate Card Cost and Pricing Models of % of Media Spend, CPA, CPC, CPI, CPL, CPM, CPV, Pay-Per-Call, Revshare/ROAS, flat_rate with ad inventory in countries such as United States, India, Thailand, Germany, Guatemala, Canada, United Kingdom, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on UniversityParent, they have a Rate Card Cost and Pricing Models of % of Media Spend, CPA, CPC, CPI, CPL, CPM, CPV, Pay-Per-Call, Revshare/ROAS, flat_rate with ad inventory in countries such as United States, India, Thailand, Germany, Guatemala, Canada, United Kingdom, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on UniversityParent, they have a Rate Card Cost and Pricing Models of % of Media Spend, CPA, CPC, CPI, CPL, CPM, CPV, Pay-Per-Call, Revshare/ROAS, flat_rate with ad inventory in countries such as United States, India, Thailand, Germany, Guatemala, Canada, United Kingdom, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Feature Your Business on UniversityParent.com
Business on UniversityParent
UniversityParent advertising reaches 48.2k visitors across desktop and mobile web, in countries such as United States, India, Thailand, Germany, Guatemala, Canada, United Kingdom, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on UniversityParent will allow you to reach consumers in industries or verticals such as Education; you can target them with parameters such as: Parents of high school and college students.

They are headquartered at Boulder, Colorado, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, UniversityParent inventory partners include: google.com, nativo.com, rubiconproject.com, appnexus.com, pubmatic.com, advertising.com, spotxchange.com, spotx.tv, vindicosuite.com.