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Advertising on the web portals is good for building your company's image. The more you are on the general portals, the more likely people are to remember the name of your company and that your name will come to mind just when you need your services. Advertising on the Internet ensures you increase the visitor's visibility to your site, resulting in increased demand for the products and services that you offer. The more you advertise online, you are available to more visitors, and therefore more potential customers. Advertising on the Internet is cheaper than advertising in most other media. In addition, Internet advertising is more effective than advertising in other media if you direct your advertising messages to the target group, because your ad is shown only to those who are really interested in the type of service or product you offer. Usk24.ba offers advertisers the opportunity to place an advertisement on the page / category of the page that best suits your product or service, by selecting the sections on which their ads will appear. So you can choose to display your ad on all pages (headline + subpages), or choose to show only on the front page, or only on news from one of the sections (sport, economy, lifestyle, cars, culture ...)