The Leading Marketing Attribution Solutions Provider

Whether you’re a CMO, brand manager or channel owner, you need to make accurate, data-driven decisions about your strategies, audiences, tactics and timing, so you can create the best experiences for your customers, and the greatest returns for your business. But different marketing functions require different types of data, at different cadences, and at different degrees of granularity in order to be effective. At Nielsen Visual IQ, we combine the power of diverse analytic approaches so you and your team have access to the right insights, at exactly the right time to support any marketing decision. From strategic investments across all channels to tactical optimizations while campaigns are still in-flight, our Marketing Effectiveness solutions deliver the actionable intelligence you need to optimize budgets, consumer experiences and business results.