- Key DifferentiatorWhy advertise on the radio? • Americans today have more listening options than ever; yet 93% of all consumers 12 years old and over listen to the radio during the course of a week. No other medium – electronic or otherwise – can claim as many weekly consumers as radio does. • Radio has the ability to target a specific segment of the consumer market. • Radio has a multi-venue reach with strong penetration in the home, at work, and in the car. • Radio is “Theater of the Mind”. Listeners have a strong emotional bond with “their” radio station. They trust the station and – as a result – its advertisers. Newspaper can tell you where to eat, radio can make you hungry! • Radio reaches consumers on their way to the store.
- Owned / Operated Propertieswalkradio.com