About

The Waterloo Region Record is a regional daily newspaper with an intensely local focus and strong community connections. It is the only daily newspaper serving Waterloo Region, which includes the cities of Kitchener, Waterloo and Cambridge. The Waterloo Region Record began as the area’s first English daily newspaper in 1878. While the name it bears today is the Waterloo Region Record, it has called itself many things – The Daily News, Berlin Daily Record, Berlin News Record, The News-Record, The Daily Record, The Kitchener-Waterloo Record and The Record.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Latest Daily Breaking News Stories
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Government & Politics, Sports
  • Key Differentiator
    Peter Moyer published the first issue of the Berlin Daily News on Feb. 9, 1878. Berlin was Kitchener's name until 1916. It is to the Daily News that today's Record sets its daily historical clock. Moyer anticipated his newspaper would run into "rough handling from its very birth.'' Sometimes he paid his staff in goods shopkeepers left behind to cover advertising bills. German, English, daily, weekly - Berlin readers were swamped by newspapers in the late 1800s. For about six months in 1896, Berlin had three dailies - the Daily News, the Daily Record and the Daily Telegraph. Ben Uttley, a teacher-turned-newspaperman, created the Berlin News-Record by merging his Daily Record with Moyer's Daily News in 1897. There is another important branch to The Record's family tree. John Motz and Friedrich Rittinger published the first issue of a German weekly, The Berliner Journal, on Dec. 29, 1859. The Journal would continue for the next 65 years, outliving almost 20 local and area papers. By 1919, it was owned by W.J. Motz, John Motz's son, and politician W.D. Euler. That year, they did an extraordinary thing for proprietors of a weekly paper - they bought a daily, Uttley's News Record. They renamed it the Kitchener Daily Record and published out of 49 King St. W. The Daily Record took over the Daily Telegraph in 1922.
Site Traffic
  • 90015 Global Rank
  • 2754
    Canada
  • 813 K Estimated Visits
Traffic Sources
  • Search
    45.00%
  • Direct
    40.28%
  • Social
    12.54%
  • Referrals
    1.29%
  • Mail
    0.89%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 77,551
7,087
Canada Rank 2,530
211
Canada Page Views 79.4%
5.0%
Top Countries
Top Search Keywords
  • Guelph
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • App Url: https://itunes.apple.com/app/waterloo-region-record/id1148028968
  • App Support: http://www.therecord.com/waterlooregion/
  • Genre: Photo & Video
  • Bundle ID: SoftwareApp.com.Simple
  • App Size: 3.37 M
  • Version: 1.2
  • Release Date: September 27th, 2016
  • Update Date: November 5th, 2016

Description:

- Records Browser user interactions with a Web site on the iPhone, iPad or iPod touch.
-It comes with a fully featured built-in web browser for your convenience and allows you to record your best browsing sessions with one-tap!

Ad Intelligence
  • Native
    0.00%
  • Standard
    87.91%
  • Direct
    12.09%
Ads Seen Recently
723
Longest Running Ad
Waterloo Region Record
Device
Desktop
Dimensions
other
Waterloo Region Record
Device
Mobile
Dimensions
300x250
Waterloo Region Record
Device
Mobile
Dimensions
320x50
Waterloo Region Record
Device
Desktop
Dimensions
300x250
Waterloo Region Record
Device
Mobile
Dimensions
320x50
Waterloo Region Record
Device
Mobile
Dimensions
300x250
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
tremorhub.com
reseller
pi979-clt5j
1a4e959a1b50034a
telaria.com
reseller
pi979-n0ct6
1a4e959a1b50034a
telaria.com
reseller
pi979-clt5j
1a4e959a1b50034a
spotxchange.com
reseller
262786
7842df1d2fe2db34
spotxchange.com
reseller
138942
7842df1d2fe2db34
spotx.tv
reseller
262786
7842df1d2fe2db34
spotx.tv
reseller
138942
7842df1d2fe2db34
rubiconproject.com
reseller
22412
0bfd66d529a55807
rubiconproject.com
reseller
18784
0bfd66d529a55807
rubiconproject.com
reseller
18782
0bfd66d529a55807
pubmatic.com
reseller
159710
5d62403b186f2ace
Waterloo Region Record advertising reaches 813k visitors across desktop and mobile web, in countries such as Canada, United States, India, United Kingdom, Australia. Pricing models they offer are CPM on channels such as Display, Social Advertising on Waterloo Region Record will allow you to reach consumers in industries or verticals such as Food & Beverage, Sports, Government & Politics, Entertainment.

They are headquartered at Kitchener, Ontario, Canada, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Waterloo Region Record inventory partners include: tremorhub.com, telaria.com, spotxchange.com, spotx.tv, rubiconproject.com, pubmatic.com, openx.com, lkqd.net, indexexchange.com, gumgum.com, google.com, emxdgt.com, contextweb.com, appnexus.com, advertising.com, districtm.io, aps.amazon.com, yahoo.com, smartadserver.com, freeskreen.com, undertone.com.

Waterloo Region Record works with Advertising technology companies such as eyeReturn, ADTECH, Neustar AdAdvisor, Google Publisher Tag, Sharethrough, Centro, Criteo, Advertising.com, Optimax Media Delivery, Evidon, BlueKai, Integral Ad Science, Flashtalking, SiteScout, MyBuys, Chango, Specific Media, Atlas, Digilant, LiveRail, Brilig, Improve Digital, DemDex, Media Innovation Group, Eq Ads, Yahoo Small Business, AcuityAds, Connexity, Adconion, AdGear, DoubleVerify, Accuen, Drawbridge, Experian, VINDICO, PointRoll, AppNexus Segment Pixel, Twitter Ads, X Plus One, Mediaplex, Korrelate, Facebook Custom Audiences, Conversant, Commission Junction, Adition, Resonate Insights, Jumptap, MyBuys MyAds, Spongecell, Simpli.fi, Magnetic, BlueKai DMP, DoubleClick Bid Manager, GumGum, BrightRoll, AudienceScience, Teads, AdRoll, Choice Stream, DynAdmic, Eye View Digital, Burst Media, IponWeb BidSwitch, Komoona, Yahoo Ad Sync, Adhigh, GetIntent, DeepIntent, Google Direct, ShareThrough Direct, Ads.txt, Triple Lift Direct, DistrictM Reseller, ShareThrough Reseller, SmartAdServer Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, LKQD Reseller, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, Sovrn Reseller, Tremor Video Reseller, Sonobi Reseller, Google Reseller, RubiconProject Reseller, Videology Group Reseller, ORC International Reseller, Sekindo Reseller, AOL Reseller, Lijit Reseller, DoubleClick.Net, OwnLocal, Pubmatic, Index Exchange, Rubicon Project, SpotXchange, Adap.TV, The Trade Desk, C1X Reseller, IndexExchange Reseller, IndexExchange Direct, AppNexus, Sortable, ContextWeb Direct, Cedato Reseller, Beachfront Direct, Beachfront Reseller, Fyber Direct, Fyber Reseller, Comet Cox Media Reseller, RhythmOne Reseller, SpringServe Reseller, Converstand Media Reseller, GumGum Reseller, ContextWeb, Sonobi, RhythmOne, Rocket Fuel, Google Adsense, Openads/OpenX, Turn, RhythmOne Direct, Comet Cox Media Direct, TripleLift, Header Tag by Index Exchange, Amazon Associates, Adobe Audience Manager Sync, MicroAd, AppNexus Direct, DistrictM Direct, OpenX Direct, RubiconProject Direct, Telaria Direct, Quantum Native Solutions Direct, DistroScale Direct, AOL Direct, SpotXChange Direct, Tremor Video Direct, PubMatic Direct, Amazon Direct, 152 Media Direct, ORC International Direct, Converstand Media Direct, Sonobi Direct, Sortable Direct, Lijit Direct, Sovrn Direct, Teads Direct, Yieldmo Direct, Improve Digital Reseller, Sortable Reseller, Triple Lift Reseller, Yieldmo Reseller, Amazon Reseller, Teads Reseller, Undertone Reseller, 33 Across Reseller, Pressboard, SlimCut Media, Adobe Audience Manager, Google AdSense Integrator, DistrictM, StackAdapt, Taleria, Yahoo Direct, Prebid, 152 Media Reseller, Telaria Reseller, Quantum Native Solutions Reseller, AdKernel, Amazon Ad System, Amazon Transparent Ad Marketplace, Google Remarketing, Beeswax, Tapad, JUICE Mobile Direct, LKQD Direct, Undertone Direct, comScore Activation, App-Ads.txt, Smaato Reseller, Permutive, The MediaGrid Direct.