WFAA-TV-Advertising-Reviews-Pricing

WFAA-TV (Channel 8) is the ABC affiliate serving Dallas - Fort Worth, Texas, the #5 television market in the U.S. The station, with its offices in downtown Dallas is the largest ABC affiliate not owned and operated by the network. WFAA has news bureaus and studios in downtown Fort Worth, Victory Park and at the Frisco RoughRiders ballpark in Frisco, Texas. WFAA also operates www.wfaa.com as well as two digital sub-channels, 8.2 and 8.3. WFAA is owned by Gannett Co., Inc. (NYSE: GCI). Gannett is an international media and marketing solutions company that informs and engages more than 110 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Gannett's portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Dallas-Fort Worth Breaking News, Weather, Traffic, Sports for North Texas
  • Key Differentiator
    WFAA.com is the web site for WFAA-TV Channel-8 ABC affiliate in Dallas-Fort Worth. It attracts over 2 Million local affluent decision makers in North Texas who generate over 22.8 Million Page Views per month on average (1). WFAA.com has in-depth features and interactive multimedia presentations from award winning journalists who bring local and worldwide stories to an audience of active and engaged readers. WFAA.com covers late breaking news, streaming video, sports, entertainment, local classified listings and current weather updates highlighted by 57 up-to-the minute weather radars like no other local web site. WFAA.com Mobile platforms combine to deliver nearly 6 Million Page Views per month (3) with apps available on all major smart phone platforms, extending the WFAA brand to the “third” screen. AUDIENCE Over 2 Million consumers visit WFAA.com each month on average (1) to access breaking news, sports, entertainment, streaming video and local weather conditions. Advertising on WFAA.com is a powerful way to reach an affluent and educated audience who shops locally. • Mean Age of a WFAA.com User: 43 (2) • Mean HH Income of a WFAA.com User: $103,349 (2) • WFAA.com has the highest local reach of any broadcast TV website in the DFW area (4) • Combined with strategic partners like Yahoo!, advertising with WFAA.com can give you access to up to 98% of the total online audience in DFW (5)
  • Owned / Operated Properties
    wfaa.com
Site Traffic
  • 19493 Global Rank
  • 3416
    United States
  • 3.71M Estimated Visits
Traffic Sources
  • Direct
    50.05%
  • Search
    21.14%
  • Social
    21.07%
  • Referrals
    5.53%
  • Mail
    2.19%
  • Display
    0.03%
Geography Breakdown
  • United States
    93.87%
  • Canada
    1.09%
  • United Kingdom
    0.92%
  • Mexico
    0.47%
  • Germany
    0.32%
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Reviews
Online Marketing Manager
Apr 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WFAA-TV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Mexico, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WFAA-TV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Mexico, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WFAA-TV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Mexico, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
WFAA-TV advertising reaches 3.71M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Mexico, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on WFAA-TV will allow you to reach consumers in industries or verticals such as .

They are headquartered at 606 Young Street Dallas, TX 75202 United States of America, and have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, WFAA-TV inventory partners include: 33across.com, google.com, appnexus.com, spotxchange.com, spotx.tv, openx.com, amazon.com, lkqd.com, lkqd.net, adtech.com, aolcloud.net, rubiconproject.com, criteo.com, indexexchange.com, adyoulike.com, amazon-adsystem.com, connatix.com, tremorhub.com, advertising.com, emxdgt.com, epom.com, bidfluence.com, contextweb.com, lijit.com, pubmatic.com, sonobi.com, sovrn.com, sharethrough.com, yieldlab.net, nativeads.com, kixer.com, rhythmone.com, sekindo.com, freewheel.tv, adform.com, improvedigital.com, tidaltv.com, smartadserver.com, vi.ai, fyber.com, teads.tv, undertone.com, aol.com, beachfront.com, smaato.com, yahoo.com, springserve.com, conversantmedia.com, coxmt.com, technorati.com, 1rx.io, bidswitch.com, jadserve.postrelease.com, synacor.com, andbeyond.media, memevideoad.com, adblade.com, aps.amazon.com, anthemx.tv, optimatic.com, rockyou.net, aralego.com, brightroll.com, brightcom.com, atemda.com, districtm.io, cedato.com, udmserve.net, gumgum.com, mobfox.com, madrivodigital.com, hiro-media.com, insticator.com, triplelift.com, aerserv.com.