90020.12724 websnapshot
2 WFAA-TV Contacts
WFAA-TV
Publisher: Dallas-Fort Worth Breaking News, Weather, Traffic, Sports for North Texas
Desktop Display

WFAA-TV (Channel 8) is the ABC affiliate serving Dallas - Fort Worth, Texas, the #5 television market in the U.S. The station, with its offices in downtown Dallas is the largest ABC affiliate not owned and operated by the network. WFAA has news bureaus and studios in downtown Fort Worth, Victory Park and at the Frisco RoughRiders ballpark in Frisco, Texas. WFAA also operates www.wfaa.com as well as two digital sub-channels, 8.2 and 8.3. WFAA is owned by Gannett Co., Inc. (NYSE: GCI). Gannett is an international media and marketing solutions company that informs and engages more than 110 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Gannett's portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Dallas-Fort Worth Breaking News, Weather, Traffic, Sports for North Texas
  • Key Differentiator
    WFAA.com is the web site for WFAA-TV Channel-8 ABC affiliate in Dallas-Fort Worth. It attracts over 2 Million local affluent decision makers in North Texas who generate over 22.8 Million Page Views per month on average (1). WFAA.com has in-depth features and interactive multimedia presentations from award winning journalists who bring local and worldwide stories to an audience of active and engaged readers. WFAA.com covers late breaking news, streaming video, sports, entertainment, local classified listings and current weather updates highlighted by 57 up-to-the minute weather radars like no other local web site. WFAA.com Mobile platforms combine to deliver nearly 6 Million Page Views per month (3) with apps available on all major smart phone platforms, extending the WFAA brand to the “third” screen. AUDIENCE Over 2 Million consumers visit WFAA.com each month on average (1) to access breaking news, sports, entertainment, streaming video and local weather conditions. Advertising on WFAA.com is a powerful way to reach an affluent and educated audience who shops locally. • Mean Age of a WFAA.com User: 43 (2) • Mean HH Income of a WFAA.com User: $103,349 (2) • WFAA.com has the highest local reach of any broadcast TV website in the DFW area (4) • Combined with strategic partners like Yahoo!, advertising with WFAA.com can give you access to up to 98% of the total online audience in DFW (5)
  • Owned / Operated Properties
    wfaa.com
Site Traffic
  • 26469 Global Rank
  • 4920
    United States
  • 3.33M Estimated Visits
Traffic Sources
  • Direct
    52.66%
  • Search
    21.01%
  • Social
    16.79%
  • Referrals
    7.84%
  • Mail
    1.67%
  • Display
    0.03%
Geography Breakdown
  • United States
    96.07%
  • United Kingdom
    0.74%
  • Canada
    0.70%
  • Mexico
    0.40%
  • India
    0.21%
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