WLTZ-Advertising-Reviews-Pricing

History
The station began broadcasting on October 29, 1970 as WYEA and aired an analog signal on UHF channel 38. It was branded on-air as "YAY-TV"​ and featured promotions showing a cheerleader with pompoms. WYEA was originally owned by Huntsville, Alabama broadcaster Charles Grisham and his company, Gala Broadcasting. It brought a full NBC affiliate to Columbus after a full decade in which NBC was mostly limited to off-hours clearances on CBS outlet WRBL and ABC affiliate WTVM.

Later in the 1970s, WYEA became the flagship station of Aflac's broadcast operations (a locally based insurance company). The outlet added the -TV suffix to its call sign on January 23, 1979. In 1981, Aflac sold the station to J. Curtis Lewis, owner of WJCL-TV-FM in Savannah, Georgia, WLTX and WNOK-FM in Columbia, South Carolina, and WSTZ-FM-AM in Jackson, Mississippi. On August 31 of that year, the station changed its calls to the current WLTZ and adopted the branding "Z 38"​. Lewis kept WLTZ until 2007--long after selling off his other stations--when SagamoreHill Broadcasting purchased the station. WLTZ joined The CW network on April 27, 2009 adding it to a second digital channel, 38.2. In February 2017, Antenna TV premiered on the third digital channel, 38.3.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Georgia & Alabama News, Weather & Sports
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics, Sports
  • Key Differentiator
    Increase your sales today by advertising on WLTZ NBC 38, The CW GA-BAMA, WLTZ.com or CW-GABAMA.com. Please contact our General Sales Manager Fred Steppe: fsteppe@wltz.com Phone: 706-507-7141
  • Owned / Operated Properties
    wltz.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Fred Steppe
General Sales Manager
Site Traffic
  • 540577 Global Rank
  • 148461
    United States
  • 149k Estimated Visits
Traffic Sources
  • Search
    55.12%
  • Direct
    19.94%
  • Social
    19.10%
  • Referrals
    5.84%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    85.60%
  • Brazil
    2.96%
  • Poland
    1.85%
  • Panama
    1.49%
  • Portugal
    1.31%
Powered by Similar web
Network Data
Email / Social Data
  • 14k
    Facebook fans
  • 2.2k
    Twitter followers
  • 400
    Instagram followers
Reviews
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WLTZ, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Poland, Panama, Portugal. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WLTZ, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Poland, Panama, Portugal. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WLTZ, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Poland, Panama, Portugal. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
WLTZ advertising reaches 149k visitors across desktop and mobile web, in countries such as United States, Poland, Panama, Portugal. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on WLTZ will allow you to reach consumers in industries or verticals such as Government & Politics, Sports.

They are headquartered at 6140 Buena Vista Road Columbus, GA 31907, and have 1 advertising & marketing contacts listed on Thalamus.