WREX13-Advertising-Reviews-Pricing

13 WREX has been a fixture in the Rockford area since the early days of television.

The station went on the air with test pattern on September 18, 1953 and commenced commercial operations October 1, 1953

The station’s call letters were dedicated in memory to Rex N. Caster, the son of L.E. Caster, President of Greater Rockford Television, Inc. Rex Caster, 1st Lieutenant U.S. Army, was killed at St. Lo. France in 1944 during the Second World War. He was awarded the Silver Star Posthumously for gallantry in action. A plaque bearing his story still greets visitors at the entrance to the station today.

From the start of its operations, WREX was affiliated with the CBS and ABC networks. The station’s original network affiliation was ABC-CBS Dumont. However in 1965, the station relinquished the CBS affiliation to WCEE and Dumont was eventually dropped. The station remained the ABC affiliate from 1954 until August 1995 when it became the NBC affiliate. The Lion and Crown were WREX logos for the first decade of its existence. While network affiliation has changed throughout the years, our call letters and channel number have been the same since 1953. By 2002, the station will add a new channel number when it begins broadcasting both digital (ch. 54) and analog (ch.13) signals.

In 1963, The Gannett Group purchased 13 WREX. Paul Miller of Rochester, New York became President.

The station was purchased by Gilmore Broadcasting Corporation in 1969 with James S. Gilmore, Jr. as President.

In 1987, 13 WREX was purchased by M.L. Media Partners, L.P. I. Martin Pompadour was President, IMP Media Management, Inc. corporate co-venturer to general partner.

In August 1995, Quincy Newspapers, Inc. purchased 13WREX when it became the NBC affiliate with Thomas A. Oakley, President, Treasurer and Chief Executive officer, and Ralph M. Oakley, Vice President/Broadcast Operations.In April, 1997, John Chadwick became Vice President/General Manager.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV, Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Home - WREX.com – Rockford’s News Leader
  • Key Differentiator
    13 WREX has been a fixture in the Rockford area since the early days of television. The station went on the air with test pattern on September 18, 1953 and commenced commercial operations October 1, 1953. An application was filed in July 1952, by licensee, Greater Rockford Television, Inc., May 13, 1953. Principal stockholders included L.E. Caster, President, Joe M.Baisch, Vice President, Swan Hillman, Treasurer, Stanley H. Guyer, Secretary, A.J. Bilardello, Sales Manager, H.R. Television, Inc. Soren Munkhof was the first General Manager.
  • Owned / Operated Properties
    wrex.com
Site Traffic
  • 232759 Global Rank
  • 49609
    United States
  • 402k Estimated Visits
Traffic Sources
  • Direct
    61.45%
  • Search
    22.02%
  • Social
    12.65%
  • Referrals
    2.16%
  • Mail
    1.72%
  • Display
    0.00%
Geography Breakdown
  • United States
    96.93%
  • Germany
    0.48%
  • United Kingdom
    0.36%
  • Canada
    0.34%
  • India
    0.25%
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Reviews
Online Marketing Manager
Feb 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WREX13, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, United Kingdom, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WREX13, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, United Kingdom, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WREX13, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, United Kingdom, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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