About

The biggest Polish social news portal with 6,5 million unique monthly users, operating from December 28 2005. Initially created as a home-grown version of digg.com, the site has evolved from a tech-oriented go-to place for IT geeks to the most influential Polish social medium, often appearing in other media and being recognized country-wise.

The core objective of Wykop.pl is to enable users to find the most interesting pieces of information from all over the Internet and share them with others. The whole community judges the value of shared posts by voting them up and down, thus deciding on what is on the website.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    news, news, games, news, music, trivia, videos
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Energy and Utilities, Entertainment, Government & Politics, Sports, Technology
  • Key Differentiator
    Wykop.pl - the largest Polish social networking site, bringing together active users who create trends, interested in world events, technology and science. We are visited by opinion leaders and leading figures of the internet industry. Popular topics at Wykopie reach all Polish media, and the portal itself is a very important element of every media plan.
Site Traffic
  • 1014 Global Rank
  • 18
    Poland
  • 51.1 M Estimated Visits
Traffic Sources
  • Direct
    80.30%
  • Search
    15.05%
  • Social
    3.06%
  • Mail
    0.85%
  • Referrals
    0.73%
  • Display
    0.01%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 637
2
Poland Rank 11
Poland Page Views 84.3%
2.5%
Top Countries
Top Search Keywords
  • Broadcasters
  • Cable, Satellite and Terrestrial Digital
  • Home Shopping
Ad Intelligence
  • Native
    0.00%
  • Standard
    96.64%
  • Direct
    3.36%
Ads Seen Recently
4,011
Longest Running Ad
Wykop
Device
Desktop
Dimensions
other
Wykop
Device
Mobile
Dimensions
336x280
Wykop
Device
Desktop
Dimensions
728x90
Wykop
Device
Desktop
Dimensions
728x90
Wykop
Device
Desktop
Dimensions
728x90
Wykop
Device
Desktop
Dimensions
250x250
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
direct
540650310
6a698e2ec38604c6
openx.com
reseller
540634634
6a698e2ec38604c6
openx.com
reseller
540454059
6a698e2ec38604c6
openx.com
reseller
540233831
openx.com
direct
540233831
openx.com
reseller
540031703
6a698e2ec38604c6
openx.com
direct
539450092
openx.com
reseller
539154393
openx.com
reseller
537153564
6a698e2ec38604c6
openx.com
reseller
537153209
6a698e2ec38604c6
openx.com
direct
537143793
Wykop advertising reaches 51.1M visitors across desktop and mobile web, in countries such as Poland, United Kingdom, Germany, United States, Netherlands. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Wykop will allow you to reach consumers in industries or verticals such as Sports, Energy and Utilities, Government & Politics, Technology, Education, Entertainment, Automotive.

They are headquartered at Poznan, Poland, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Wykop inventory partners include: openx.com, onomagic.com, onetag.com, omnijay.com, nobid.io, newborntown.com, my6sense.com, mox.tv, mobupps.com, mgid.com, media.net, mars.media, maple-team.com, madopi.com, loopme.com, lockerdome.com, lkqd.net, lkqd.com, lijit.com, indexexchange.com, improvedigital.com, gumgum.com, groundtruth.com, google.com, adtech.com, adtarget.com.tr, adservme.com, adpushup.com, admixer.net, admixer.com, admanmedia.com, adingo.jp, adform.com, ad6media.fr, ad-generation.jp, 33across.com, axonix.com, adyoulike.com, pubnative.net, smaato.com, rhythmone.com, xad.com, pubmatic.com, rubiconproject.com, adagio.io, sovrn.com, smartadserver.com, appnexus.com, amxrtb.com, yieldnexus.com, yahoo.com, x.fidelity-media.com, www.spotx.tv, wmgroup.us, webeyemob.com, web3.us.com, waardex.com, teads.tv, taboola.com, synacor.com, supply.colossusssp.com, springserve.com, spotxchange.com, spotx.tv, sonobi.com, snw.media, smartyads.com, smartclip.net, revlift.io, revcontent.com, pulsepoint.com, peak226.com, outbrain.com, otm-r.com, optad360.com, vidoomy.com, video.unrulymedia.com, undertone.com, ucfunnel.com, tremorhub.com, gamoshi.io, fyber.com, freewheel.tv, experian.com, emxdgt.com, bizzclick.com, bidtellect.com, betweendigital.com, beachfront.com, audienciad.com, aralego.com, aps.amazon.com, aolcloud.net, aol.com, altitude-arena.com, advertising.com, advangelists.com, adtopia.com, e-planning.net, districtm.io, criteo.com, coxmt.com, conversantmedia.com, contextweb.com, consumable.com, connectad.io, cmcm.com, cedato.com, buzzoola.com, brightcom.com.

Wykop works with Advertising technology companies such as Criteo, Google Publisher Tag, Quisma, Smart Adserver, DoubleClick.Net, Google Ad Partner Services, Google Adsense, Openads/OpenX, Mediaplex, Korrelate, BBElements, MyBuys, LiveRail, Twitter Ads, Chango, Facebook Exchange FBX, ContextWeb, Adify, AdMeta, AppNexus, The Trade Desk, Neustar AdAdvisor, Yahoo Small Business, eyeReturn, Pubmatic, Rubicon Project, Adform, Aggregate Knowledge, Rocket Fuel, AdGear, Connexity, SpotXchange, GroupM Xaxis, Index Exchange, Dstillery, Accuen, Tapad, NuggAd, Improve Digital, AOL-Time Warner Online Advertising, BlueKai, AcuityAds, Advertising.com, DemDex, Adap.TV, IponWeb BidSwitch, DoubleVerify, Drawbridge, Experian, Digilant, RadiumOne, Adition, Flite, SiteScout, AudienceScience, RealVu, Specific Media, Eq Ads, Vidible, PointRoll, Jumptap, ADTECH, Simpli.fi, Adconion, MyBuys MyAds, Magnetic, X Plus One, DoubleClick Bid Manager, BlueKai DMP, Crosswise, Brandscreen, 161Media, NetSeer, BrightRoll, Ohana, Polymorph, AdPredictive, Datonics, RhythmOne, GumGum, Yield Manager, Google Adsense Asynchronous, Appier, Burst Media, mediaFORGE, Teads, Flashtalking, iBillboard, Adnologies, ADEX, Serve Sharp, RUN Ads, BidTheatre, AMob, Media Desk, StickyAds TV, Tribal Fusion, Melt DSP, Crate and Barrel, AdRoll, Meetrics, Prebid, Babylon Ad Network, Criteo Publisher Marketplace, Adobe Audience Manager Sync, Eye View Digital, PHP Ads, GetIntent, Link Share, DynAdmic, Adhigh, Aerserv, Bidtellect, Chargeads, Media.net, TripleLift, SpotX, Yahoo Ad Sync, Admedo, Ad Tech Japan AOL, Netaffiliation, Beeswax, Adledge, Smartclip, Adbrain, ContextWeb Direct, AppNexus Reseller, Ads.txt, Adform Reseller, Google Reseller, RubiconProject Reseller, Stroeer Direct, Internet Billboard Direct, Taboola, Google Direct, Fyber Reseller, SmartAdServer Reseller, OpenX Reseller, ContextWeb Reseller, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Sovrn Reseller, Tremor Video Reseller, Taboola Reseller, GumGum Reseller, AOL Reseller, Lijit Reseller, MBR Targeting, IndexExchange Reseller, DistrictM, DistrictM Direct, Turn, Videology, Infolinks, Media Innovation Group, Walmart, AppNexus Segment Pixel, Amazon Ad System, Amazon Associates, Nativo, Omnitag, Adswizz, eXelate, AdKernel, adingo, AliExpress, SkimLinks, VINDICO, Technorati Media, Yieldmo, Falk Realtime, Sharethrough, Adstir, SpringServe Reseller, FreeWheel Reseller, BrightRoll Reseller, C1X Reseller, LKQD Reseller, AdRecover, Tru Optik, Spoutable, LifeStreet Media, Integral Ad Science, Comet Cox Media Reseller, Sonobi Reseller, DistrictM Reseller, 33 Across Direct, Amazon Reseller, Criteo Reseller, ORC International Reseller, Converstand Media Direct, Improve Digital Reseller, Google AdSense Integrator, Evidon, Atlas, Outbrain, Teads Direct, AppNexus Direct, Beachfront Reseller, RhythmOne Reseller, WideOrbit Reseller, optAd360 Direct, Media.net Direct, Native Ads Reseller, SmartyAds Reseller, Somoaudience Reseller, Mobile Ad Trading Direct, Vhbx Reseller, Genesis Media Reseller, Genesis Media Direct, Experian Reseller, vidoomy Direct, Smartclip Direct, Sociomantic, Segmento, BannerFlow, Vidoomy, Avocet, AdTheorent, Beachfront, Google Inteactive Media Ads, StackAdapt, 33 Across Reseller, AdYouLike Reseller, Converstand Media Reseller, Lockerdome Reseller, RTK Reseller, ad6 media Reseller, Between Digital Reseller, Connectad Direct, Connectad Reseller, FreeWheel Direct, GroundTruth Reseller, IndexExchange Direct, LoopMe Reseller, OneTag Direct, OpenX Direct, Outbrain Reseller, PubMatic Direct, PulsePoint Reseller, PulsePoint Direct, RubiconProject Direct, SmartAdServer Direct, Teads Reseller, Blis, Amazon Direct, PLAYGROUND XYZ, Widespace, bRealtime, Adelphic, Adform Direct, Loopme, MaxPoint Interactive, BidSwitch, AdTech Studio, So-net Media, Lockerdome Direct, Sovrn Direct, Lijit Direct, GumGum Direct, Bidtellect Reseller, Synacor Reseller, E-Planning Direct, Admixer Direct, Freebit Admind, MGID Direct, Clickonometrics, IAB Tech Lab, Admixer, Infectious Media, SpringServe, Gamoshi Direct, Improve Digital Direct, Admixer Reseller, Consumable Direct, ucfunnel Reseller, Mars Media Group Reseller, my6sense Direct, Undertone Reseller, Cedato Reseller, AdMan Reseller, fluct Direct, AOL Direct, AdYouLike Direct, ORC International Direct, Revcontent Direct, RhythmOne Direct, Sonobi Direct, Yahoo Direct, my6sense Reseller, Yahoo Reseller, WMG International, Taboola Sponsored Links, optAd360, Brightcom Direct, Consent Management Platform API v 2.0, Smaato Reseller, Criteo Direct, AdOcean, Between Digital Direct, DynAdmic Direct, Triple Lift Direct, E-Planning Reseller, OneTag Reseller, Header Tag by Index Exchange, Roku, Mediarithmics, Adyoulike, ZypMedia, App-Ads.txt, ConnectAd, Rich Audience, Narrative, Engage BDR, OnAudience, Platform161, Semasio, Advangelists, LoopMe Direct, Outbrain Direct, ShareThrough Direct, Smaato Direct, The MediaGrid Direct, Aniview Reseller, Quantum Native Solutions Reseller, Triple Lift Reseller, Yieldmo Reseller, iPROM, Federated Media Publishing, Exponential, Cinarra, GfK Sensic, Yoc Direct, adtelligent Direct, SmartyAds Direct, ShareThrough Reseller.