For Over 36 years. Y101 has consistently programmed contemporary hit radio (CHR). Playing the hottest hits with the broadest appeal to its active listeners and the increasing number of the internet save terrestrially, Y101`s primary coverage is Cosmopolitan Cebu and Cebu Province, reaching out to its secondary targets in Dumaguete, Ormoc, Tagbilaran, Dipolog and Northern Mindanao. Transmitting over its frequency 101.1 Mhz as DYIO FM, broadcasting from the city of Cebu, Y101 is now streaming its music 24/7 over www.y101fm.com, thus making the y101 very visible not only in Cebu but globally as well. Targeting the A, B and C. and cutting into the D and E market shares, it is the only avenue you can`t help but notice!

One of the most trademarks of Y101 is its programming ability to infuse a variety of diverse shows into its regular CHR format giving advertisers the option to select their preferred niche to custom fit their product. Y101 has a wide range of special shows which include pop, alternative rock, classic rock, house, jazz, R&B, hip-hop, OPM tracks and more. As such, the station offers listeners the opportunity to tune into their desired genre.

In keeping with its reputation as the innovator of entertainment, Y101 also regularly host on air promotions and produces events such as conerts; parties and sporting competitions to entice its listeners to take part in local, national and international affairs. Another feauture Y101 takes pride in is its capability to do live coverage from any venue in Cebu and now even broadcast live from any part of the world.

In short, if something is happening, it`s happening on Y101. Y101 Always First is YOUR link to dynamic audience that motivates any business, event and promotions!