Yankee Publishing Inc. (YPI) is family-owned, independent media company based in Dublin, New Hampshire. The company manages two nationally known media brands, Yankee Magazine and The Old Farmer’s Almanac.

In December 2012, YPI acquired the assets of McLean Communications, which publishes New Hampshire Magazine, New Hampshire Business Review, Parenting New Hampshire, New Hampshire Home, and a variety of custom publications. McLean operates as a wholly-owned subsidiary of YPI and is based in Manchester, New Hampshire. YPI now employs a staff of 82 people.

Founded in 1935, Yankee is the only magazine devoted to New England through its coverage of travel, home, food, and feature stories.

In 2014, Yankee was named a finalist for “Photography” and “Excellence in Writing” by the National City and Regional Magazine Association. In 2013, Yankee Magazine won the Photography category for the national City and Regional Magazine Association's (CRMA) annual awards. Yankee was named a finalist for the Column category, and Photography.

The Old Farmer’s Almanac has been delighting readers since 1792. Always “useful, with a pleasant degree of humor,” it is known for its advice relating to home, garden, and food, as well as for its 80 percent–accurate weather forecasts. The Old Farmer’s Almanac family of publications also includes themed calendars for 2013, The All-Seasons Garden Guide, and The Old Farmer’s Almanac for Kids.

Visit YankeeMagazine.com and Almanac.com for more information.

  • Company Name:
    Yankee Magazine
  • Parent Company Name:
    Yankee Publishing
  • Headquarters:
    1121 Main Street P.O. Box 520 Dublin, New Hampshire 03444 United States of America
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The Guide to New England
  • Key Differentiator
    Yankee offers effective advertising and marketing opportunities designed to get your message in front of your target audience.
  • Owned / Operated Properties
    yankeemagazine.com, yankeefoliage.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Christine Anderson
Marketing Coordinator
Site Traffic
  • 15575013 Global Rank
  • 3320829
    United States
  • 500 Estimated Visits
Traffic Sources
  • Direct
    59.71%
  • Referrals
    35.54%
  • Search
    4.15%
  • Social
    0.61%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    96.41%
  • Russia
    3.59%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • India
  • United States
  • United Kingdom
Email / Social Data
  • 105k
    Facebook fans
  • 12.3k
    Twitter followers
  • 23.8k
    Instagram followers
  • 6.6k
    Pinterest followers
Desktop Display
  • 212k display total monthly uniques
  • 512k display total monthly impressions
Mobile Display
  • 303k mobile total monthly uniques
  • 646k mobile monthly overall impressions
67%
iOS
33%
Android
Audience Demographics
30% male
70% female
Age
18
10%
18-24
10%
25-34
15%
35-44
20%
45-54
20%
55-64
15%
65+
10%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
35%
College
45%
Grad School
20%
Reviews
Online Marketing Manager
Feb 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yankee Magazine, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Russia, Australia, Canada, India, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yankee Magazine, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Russia, Australia, Canada, India, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Yankee Magazine, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Russia, Australia, Canada, India, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Yankee Magazine advertising reaches 500 visitors across desktop and mobile web, in countries such as United States, Russia, Australia, Canada, India, United Kingdom. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Yankee Magazine will allow you to reach consumers in industries or verticals such as .

They are headquartered at 1121 Main Street P.O. Box 520 Dublin, New Hampshire 03444 United States of America, and have 1 advertising & marketing contacts listed on Thalamus.