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Founded in 2010, ZPLAY has become a leading mobile game developer and publisher.
ZPLAY has 400 million downloads to date, being one of the most trustworthy mobile game publishers for global developers.
As many ZPLAY games are ad supported, it would only make sense (and dollars too!) that we would be motivated to build our own ad technology. Hence, YUMIMOBI, our own proprietary ad monetization platform and ad exchange. It already serves more than 10 billion ads per month within our own games, and has outperformed any other third party monetization service that we have tried. And for those that like to hear the acronyms, we have a SSP, ADX, DSP, DMP, and PMP, or basically the full stack of robust ad technology, connected worldwide and working hard every day to deliver the highest overall revenue to us, and our developer/publisher partners. Yes, I said “partners”, as sharing is caring, right?! As a key part of this, our tech is connected to, and mediates between, well more than 100 of the top ad networks, DSP’s, ad exchanges and direct buyers. That is why it works so well. Smart algorithms help too!

As we are surely not the first or only provider of this kind of tech, people might want to know what our differentiators are. Yes, we have free ad network mediation, can mediate between ad types, can enrich impressions with DMP data, fine tune revenue performance automatically, have a great UI with transparent and insightful reporting, and can likely do as much as anyone else does in real-time. As Ho recently clarified:

“We see ourselves as more of a boutique player. This means that we tailor our solution for each individual developer/publisher partner, and we are surely more of a full service outfit than most any of our competitors might be. On top of this, no comparable monetization solution that we know of, can likely deliver better eCPMs and fill in China/Asia than we can. This is key, as the tier 1 markets are pretty mature, and it is so not hard to perform well and find 100% fill there. In these ways, we probably offer much more for the small to medium-sized developer/publisher, all in a hassle-free, comprehensive solution that’s great revenue performance speaks for itself.”

  • Company Name:
    YumiMobi
  • CEO Name:
    He Peng
  • Parent Company Name:
    ZPLAY
  • Headquarters:
    9B, Block A, Yingdu Building, Zhichun Road, Haidian District, Beijing, China
  • Office Locations:
    15B,Block A, Yingdu Building, Zhichun Road, Haidian District, Beijing
  • 201-500 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Industries
    Entertainment, Gaming, Mobile App Installs
  • Data Partners
    N/A
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Annie Yan
Beijing,China
B.D Director
Xiaotao Wang
Beijing,China
Overseas Business
Zelda Sun
Beijing,China
Overseas Business Manager
Site Traffic
  • 6616875 Global Rank
  • 270261
    China
  • 2.38k Estimated Visits
Traffic Sources
  • Direct
    59.17%
  • Search
    29.40%
  • Referrals
    11.43%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • China
    100.00%
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Network Data
Country Breakdown
  • China
  • United States
  • Hong Kong
  • Singapore
  • Japan
  • Macao
  • Afghanistan
  • Italy
  • South Korea
  • Viet Nam
Mobile Display
  • 9B mobile monthly overall impressions
99%
In-App
1%
Mobile Web
60%
Phone
40%
Tablet
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