For 120 years, Alfred Dunhill has been synonymous with an elegant and discerning British aesthetic. Always with integrity and charisma, it defines luxury: perfect for purpose but uncompromising in its commitment to use only the finest materials and work with the finest artisans across the world to create its menswear, leather goods, accessories and gifts. Alfred Dunhill - the man - was a true innovator, a man who pushed boundaries and embraced the new but always with his customer in mind. The brand today honours its namesake by ensuring that it continues to challenge what is expected and embrace the new _ but always with honesty and impeccable service.