Buying glasses should be one of lifeÕs pleasures. And weÕve created a formula to make it one. We start with a process thatÕs clever and honest. We use it to craft eyewear thatÕs both beautiful and affordable. And we hire people who are passionate and genuine. ItÕs not rocket science. ItÕs just caring enough about what youÕre doing to do it right. We strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service. Our vision is to right the wrongs of the eyewear industry - positively and permanently; and whilst we're at it, we hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people. Founded in Bondi Beach in 2012, weÕve grown into an incredible team across four countries: Australia, Canada, New Zealand and the UK.