BW By Tradition. A personalized approach to education: one that stresses individual growth as students learn to learn, respond to new ideas, adapt to new situations and prepare for the certainty of change. A dynamic campus that prepares students to be contributing, compassionate citizens of an increasingly global society, BW was founded in 1845. It integrates a strong academic program rooted in the liberal arts and sciences with applied learning opportunities through internships, field experiences, study abroad and community service.