Brandsonify was born out of the idea that in general marketing is broken; itÕs broken because it lacks empathy. Look at the world around you; it is full of impersonal and unhelpful customer experiences, endless commercials that donÕt interest you, and products that are sufficient, but just donÕt hit the mark. WeÕve all heard the saying that half of your marketing dollars are working, you just donÕt know which half. When we consider that marketing is a trillion dollar industry, weÕre talking about a monumental loss of efficiency; particularly across software, services, and advertising. Ultimately consumers do business with brands they like and trust. There is no better way to gain trust and likeability than through empathy. We believe modern marketing techniques need an empathetic touch; marketers need to put themselves in the shoes of consumers to really understand them and their pains and to put them first. Brandsonify is poised to change all of this. We take an empathy-driven approach to help brands connect with consumers. We are making marketing more efficient through an intelligent integration of services, software, and advertising.