Cholayil is amongst Kerala's most famous and respected Ayurvedic families, which has been practicing Ayurveda for generations.Dr. V. P. Sidhan took the traditional family wisdom found in ancient palm leaf manuscripts and enriched it with modern ingredients and production techniques. Thus was born the unique soap - Medimix, which is the flagship brand of Cholayil. The new products are Cuticura - Soap, Cuticura - Deodarant, Cuticura - Talc, Lippo, Krishna Thulasi and more.