Edrington
WeÍre Edrington, the international spirits company. We make not only some of the world's best, but also some of the best-loved Scotch whiskies, including The Macallan, The Famous Grouse, Highland Park, Cutty Sark and The Glenrothes. The portfolio is complemented by Brugal, the leading rum in the Caribbean, and by Snow Leopard vodka. Our people work across many specialist areas from distilling and blending, to marketing, brand management, sales, finance and other professional functions. Global reach Our business is growing faster than ever, right across the world, and includes interests in the Dominican Republic, the Americas, and in countries throughout Europe, the Middle East, Asia Pacific and Africa. A unique ownership model Based in Scotland, EdringtonÍs principal shareholder is The Robertson Trust. The Trust uses its dividends from Edrington to improve the quality of life for people in Scotland. The principle of ïGiving MoreÍ is also strong within Edrington, with 1% of our pre-tax earnings being donated to charities chosen by employees in our international businesses. For more information on EdringtonÍs charitable works, please see the Giving More section on the Our Values page of our website. Benefits Our reward philosophy is centered on the principles that employee rewards should, at all times, be: ´ Competitive ´ Directly linked to performance (both of our employees and the company) ´ Transparent, consistent and fair ´ Globally aligned, but with local flexibility To see all our latest vacancies please go to search.edrington.com
Wine and Spirits
Glasgow, United Kingdom
About

WeÍre Edrington, the international spirits company. We make not only some of the world's best, but also some of the best-loved Scotch whiskies, including The Macallan, The Famous Grouse, Highland Park, Cutty Sark and The Glenrothes. The portfolio is complemented by Brugal, the leading rum in the Caribbean, and by Snow Leopard vodka.

Our people work across many specialist areas from distilling and blending, to marketing, brand management, sales, finance and other professional functions.

Global reach
Our business is growing faster than ever, right across the world, and includes interests in the Dominican Republic, the Americas, and in countries throughout Europe, the Middle East, Asia Pacific and Africa.

A unique ownership model
Based in Scotland, EdringtonÍs principal shareholder is The Robertson Trust. The Trust uses its dividends from Edrington to improve the quality of life for people in Scotland. The principle of ïGiving MoreÍ is also strong within Edrington, with 1% of our pre-tax earnings being donated to charities chosen by employees in our international businesses. For more information on EdringtonÍs charitable works, please see the Giving More section on the Our Values page of our website.

Benefits
Our reward philosophy is centered on the principles that employee rewards should, at all times, be:
´ Competitive
´ Directly linked to performance (both of our employees and the company)
´ Transparent, consistent and fair
´ Globally aligned, but with local flexibility

To see all our latest vacancies please go to search.edrington.com

Site Traffic
  • 956791 Global Rank
  • 88719
    United Kingdom
Traffic Sources
  • Direct
    48.35%
  • Search
    39.22%
  • Social
    10.01%
  • Referrals
    2.42%
  • Display
    0.00%
  • Mail
    0.00%
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Alexa Traffic Data
Global Rank 93,705
1,091,865
United States Rank 35,958
33,302
United States Page Views 96.2%
2.1%
Top Countries
Top Search Keywords
  • Denominations
  • Latter Day Saints
  • Church of Jesus Christ of Latter-day Saints
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • 5.0 Avg. Rating
  • 3 Total reviews
  • App Url: https://itunes.apple.com/app/edrington/id1291998317
  • App Support: https://www.themacallan.com/contact-us
  • Genre: Food & Drink
  • Bundle ID: me.superbright.macallanar
  • App Size: 189 M
  • Version: 1.7
  • Release Date: October 13th, 2017
  • Update Date: January 14th, 2018

Description:

Two Distinct Whiskies. One Immersive AR Experience.

The Macallan invites you to download our AR app and immerse yourself in an interactive, narrative augmented reality experience. Through artistic AR visuals and a voice over audio experience, you’ll learn the differences between our two unique whiskies: the Sherry Oak 12 Years Old and the Double Cask 12 Years Old.

Point The Macallan AR app at a bottle of The Macallan and launch an augmented journey narrated by our national brand ambassador Kieron Elliott. Peer through virtual windows into forests of European and American Oak, learn about the distinct oak casks, generate swirling light ribbons that reflect the natural colors, and activate the distinctive flavors like cinnamon, fruit and honeycomb for each single-malt whisky expression.

This experience was specifically designed for Apple iOS11 ARKit. Compatible with The Macallan Sherry Oak 12 Years Old and The Macallan Double Cask 12 Years Old.

Choose one of the two featured whiskies, either The Macallan Sherry Oak 12 Years Old or The Macallan Double Cask 12 Years Old, and place the virtual marker at the base of your bottle to begin your journey. Try each unique experience with both expressions.

Move around your real world to see these visuals from any angle or perspective to capture the details that distinguish these two separate expressions.

Follow @USMacallan on Instagram to learn more about The Macallan Sherry Oak 12 Years Old and The Macallan Double Cask 12 Years Old.

To use the app:

- Make sure the room is well lit and hold your smartphone at eye level
- Scan the area around any bottle by moving your device around
- Drag the virtual marker with your finger and place it at the base of the bottle
- Press start to begin!

Look out for updates from The Macallan including unique expressions and additional functionality.

Sort by

Deacon9999

Nov 27, 2017

Hidden Gem

Really cool use of AR in an app

M00sicL0ver

Nov 08, 2017

Fun app

Fun app for whisky fans. Love macallan!

MattTheOneTrueMatt

Oct 30, 2017

I like my apps like i like my whiskey, neat

Not a life changing app, but this is a neat way to learn a little more about one of my favorite whiskeys.
Edrington receives up to 0.07M pageviews per day.

They are headquartered at Glasgow, United Kingdom, and have 15 advertising & marketing contacts listed on Kochava.