FIGLIULO&PARTNERS CREATES BRAND STORIES FOR THE INFORMATION AGE. We believe brands are cultural decision-making tools. In todayÍs world, people are overloaded with information, which impedes decision-making. Our agency mission is to inform and empower the Undecided consumer, and we do that by using all forms of data, information and intelligence to tell surprising brand stories that sway their decision. F&P is a boutique alternative to the traditional agency model. Our strength lies in our talent - brilliant individuals who love what they do and combine the best of brand thinking and digital methodologies. Headquartered in New York City, the agency is led by creative industry veteran Mark Figliulo as Founder and CEO, and digital native Judith Carr-Rodriguez as Founding Partner and President.