Since 1938 Ifop has been a pioneer and a leader in the opinion poll and market research sector. Over and above the 3 professional hubs (omnibus, panels, phone city) Ifop is structured around 6 propitious core sectors coherent with social and market mutations : Opinion and Corporate Strategy; Consumer; Beauty ; Services (centred on 3 high-potential sectors (energy, banking and insurance, and mobility); Media and Digital; Healthcare, and Luxury. Since 2008 Ifop has reinforced its Quali activity and created a Trends & Strategic Planning department now called InCapsule by Ifop to respond to advertisers' more prospective issues. These core sectors all share the same culture of methodologies of online and offline data collection. Ifop intervenes in 50 countries throughout the world, with main offices in Paris, Shanghai and Hong Kong.