Mattel Asia Pacific
Mattel Inc. is the worldwide leader in the design, manufacture, and marketing of toys comprised of iconic brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and American Girl to exciting newer brands like Monster High, Ever After High, Max Steel, and a wide array of entertainment-inspired toy lines. With employees in 40 countries and territories that have products sell in more than 150 nations, we are consistently recognized as one of the ñ100 Best Companies to Work For from Fortune magazine. In 2013, Mattel was named one of the ñWorldÍs Most Ethical Companiesî and is also ranked No. 2 on Corporate Responsibility MagazineÍs ñ100 Best Corporate Citizensî list. We are committed to acting with integrity in our decision-making and constantly striving to improve our social and environmental performance. Mattel Asia Pacific region is made of 9 commercial offices and 7 manufacturing facilities across the region with in 10 different countries: Australia, China, Korea, India, Indonesia, Japan, Malaysia, New Zealand, Taiwan and Thailand. These offices all work together under two main divisions: Global Supply Chain (Manufacturing Division) and Mattel International (Commercial Subsidiaries). Global Supply Chain (GSC) in APAC is confirmed by 3 organizations: Mattel Operation Asia (MOA), China Plants, and Southeast Asia (SEA). GSC division together is responsible for adding value in three key areas: Design & Development of Products for all Brands; Manufacture & Delivery of Finished Products from our Vendors; and Manage our Direct Import Business. The Commercial Subsidiaries has career opportunities Design & Development, Finance, Manufacturing & Engineering, to Information Technologies, Marketing, and many more. Regardless of the division, each office offers its unique culture and style that together makes up our vision of Creating the Future of Play!
Consumer Goods
> 10,000
El Segundo, CA, United States
About

Mattel Inc. is the worldwide leader in the design, manufacture, and marketing of toys comprised of iconic brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and American Girl to exciting newer brands like Monster High, Ever After High, Max Steel, and a wide array of entertainment-inspired toy lines. With employees in 40 countries and territories that have products sell in more than 150 nations, we are consistently recognized as one of the ñ100 Best Companies to Work For from Fortune magazine. In 2013, Mattel was named one of the ñWorldÍs Most Ethical Companiesî and is also ranked No. 2 on Corporate Responsibility MagazineÍs ñ100 Best Corporate Citizensî list. We are committed to acting with integrity in our decision-making and constantly striving to improve our social and environmental performance.

Mattel Asia Pacific region is made of 9 commercial offices and 7 manufacturing facilities across the region with in 10 different countries: Australia, China, Korea, India, Indonesia, Japan, Malaysia, New Zealand, Taiwan and Thailand. These offices all work together under two main divisions: Global Supply Chain (Manufacturing Division) and Mattel International (Commercial Subsidiaries). Global Supply Chain (GSC) in APAC is confirmed by 3 organizations: Mattel Operation Asia (MOA), China Plants, and Southeast Asia (SEA). GSC division together is responsible for adding value in three key areas: Design & Development of Products for all Brands; Manufacture & Delivery of Finished Products from our Vendors; and Manage our Direct Import Business. The Commercial Subsidiaries has career opportunities Design & Development, Finance, Manufacturing & Engineering, to Information Technologies, Marketing, and many more. Regardless of the division, each office offers its unique culture and style that together makes up our vision of Creating the Future of Play!

Site Traffic
  • 14976 Global Rank
  • 4021
    United States
  • 3.59 M Estimated Visits
Traffic Sources
  • Direct
    44.75%
  • Search
    39.05%
  • Referrals
    11.06%
  • Social
    3.91%
  • Mail
    1.17%
  • Display
    0.06%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 15,897
11,069
United States Rank 4,883
2,432
United States Page Views 63.2%
12.2%
Top Countries
Top Search Keywords
  • Consumer Goods and Services
  • Toys and Games
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 SDKs
  • 3.85 Avg. Rating
  • 293 Total reviews
  • App Url: https://itunes.apple.com/app/mattel-inc-/id797831274
  • App Support: http://service.mattel.com
  • Genre: Entertainment
  • Bundle ID: com.mattel.barbielife
  • App Size: 438 M
  • Version: 2.7
  • Release Date: January 23rd, 2014
  • Update Date: January 18th, 2018

Description:

Welcome to Barbie Life™ - the official mobile destination of Barbie™! Get creative in the You Can Be Anything Photo Booth, piece together Barbie puzzles, play Dreamtopia games, explore an all-new level in the Barbie™ Video Game Hero game, watch videos and much more!

● GAMES: Be your own Video Game Hero, travel with Barbie across the galaxy and much, much more!

● COLORING CREATIONS: Create your own coloring pages!

● PHOTO BOOTH: Express your creativity with stickers and colorful filters in the You Can Be Anything Photo Booth!

● PUZZLES: Piece together Barbie scenes then watch as the puzzles magically turn into hidden object games!

● VIDEOS: Watch Barbie's best like Dreamtopia and Barbie LIVE! In the Dreamhouse, a new take on your favorite Barbie Life in the Dreamhouse episodes!

● ACHIEVEMENTS: Earn achievement badges along the way as you discover fun new ways to play!

Now the world of Barbie is at your fingertips! Download and play with the amazing Barbie Life app today!

This app allows users to create and modify photos. These photos are local to the device and never shared with any third parties or stored on our servers unless otherwise specified.

Privacy Policy: http://corporate.mattel.com/privacy-statement.aspx

Sort by

itsdoggylover😜

Jul 09, 2017

AMAZING!!!

I love this game I give it 5 stars plz like

all toy awsomeness

Jul 09, 2017

Awesome game !

Love the game I love playing the Barbie video game hero game

fhhfhgxhshx

Jun 15, 2017

dhdhxh

this is a horrible game it will eat your battery up like in two seconds it is a big NO.. and if you don't believe me just go waste your money and your time on this stupid game

dloglovergurl14

Jun 01, 2017

Loved it...since the update

I loved this game until the update ruined it, I'm giving it four stars because some games are still fun to play

Jessica_89.08

May 09, 2017

Giving this 3 stars.

I rate this three stars because on some of the games the app crashed. Some of the games are fine to play without crashing. There aren't a lot of videos. Please update ASAP. I would like to play all games without crashing and a lot of videos so I can rate the perfect five stars.

Silver witch 91638

Apr 20, 2017

USED to love not now👿

I don't like it now because they took away Barbie life in the dreamhouse and that's what I liked about this app but then they stopped making new videos I was a little sad but I was ok with that and then I get the update and Barbie life in the dreamhouse is GONE and their are all these games that don't load so I was super mad and I may be 10 going on 11 so I should probably have outgrown it but I still liked it because it was so funny but I'm mad😡 so please, please bring back Barbie life in the dreamhouse Peace from silverwitch 19
KeenClient
Keen iOS client library.
KeenClientTD
Metal
Render advanced 3D graphics and perform data-parallel computations. Get fine-grained access to the GPU while minimizing CPU overhead. The Metal Framework provides extremely low-overhead access to the GPU, enabling incredibly high performance for your sophisticated graphics rendering and computational tasks. Metal eliminates many performance bottlenecks—such as costly state validation—that are found in traditional graphics APIs. Metal moves all expensive state translation and compilation operations out of the critical path of your most performance sensitive rendering code. It provides precompiled shaders, state objects, and explicit command scheduling to ensure that your application achieves the highest possible performance and efficiency. Graphics, compute, and blit commands can be used together seamlessly and efficiently. Metal is specifically designed to exploit modern architectural considerations, such as multiprocessing and shared memory, to make it easy to parallelize the creation of GPU commands.
OTAppaloosa
TreasureData
iOS SDK for TreasureData.
JavaScriptCore
The JavaScriptCore Framework allows you to evaluate JavaScript programs from within an Objective-C or C-based program. It also lets you insert custom objects to the JavaScript environment.
Launch Services
Accounts Framework
The Accounts framework provides access to user accounts stored in the Accounts database. An account stores the login credentials of a particular service, such as Twitter, that can be used as authentication for the service. By implementing the Accounts framework into your app, you do not need to be responsible for storing account logins yourself. Instead, the user can grant access for your app to use their account login credentials, bypassing the need to type their username and password. If no account for a particular service exists in the user’s Accounts database, you can let them create and save an account from within your app.
AdColony
AdColony delivers high-definition Instant-Play video ads that can be displayed anywhere within your application.
AddLive
Address Book
The Address Book framework provides access to a centralized contacts database, called the Address Book database, that stores a user’s contacts. Applications such as Mail and Messages use this database to present information about known and unknown persons.
AddressBookUI
The Address Book UI framework provides controllers that facilitate displaying, editing, selecting, and creating records in the Address Book database.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    89.58%
  • Direct
    10.42%
Ads Seen Recently
48
Longest Running Ad
Mattel Asia Pacific
Device
Desktop
Dimensions
other
Mattel Asia Pacific
Device
Desktop
Dimensions
300x250
Mattel Asia Pacific
Device
Desktop
Dimensions
728x90
Mattel Asia Pacific
Device
Desktop
Dimensions
160x600
Mattel Asia Pacific
Device
Mobile
Dimensions
300x250
Mattel Asia Pacific
Device
Desktop
Dimensions
300x250
Mattel Asia Pacific
Mattel Asia Pacific
Mattel Asia Pacific
Mattel Asia Pacific
Mattel Asia Pacific
Mattel Asia Pacific receives up to 2.6M pageviews per day, in countries such as India, Indonesia, Austria, Turkey, Malaysia, Russia, Philippines, Spain, Pakistan, United States, Australia, Chile, Poland, Argentina, United Kingdom, Brazil, Italy, Czech Republic, Greece, Mexico, Canada, Germany.

They are headquartered at El Segundo, CA, United States, and have 8 advertising & marketing contacts listed on Kochava. Mattel Asia Pacific works with Advertising technology companies such as ExactTarget, Twitter Ads, Google Floodlight Counter, Google Remarketing, DoubleClick.Net.