Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladiesÍ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12th, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to ñleave a trail of desire in a womanÍs wakeî. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines. The current-day trustees of this legendary expertise _ Franois Demachy, Dior Perfumer-Creator, and Peter Philips, creative and image director of Christian Dior make-up _ are the heirs to Christian DiorÍs perfectionism. The worldwide renown of the HouseÍs creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson. The spirit of Dior is reflected in each of the House's products and in the care taken at every stage of their production. From Grasse to Paris to the Dior Gardens, Parfums Christian Dior enhances the most beautiful ingredients so that each of its creations helps shape its global aura.